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Hosted by Ian Shepherd · EN-GB · 86 episodes
Established thought leaders with verified media credentials.
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
Ian Shepherd hosts The Business of Creators, a business show with 86 episodes published.
Podcasting is changing faster than ever—and the creators who adapt now will have a massive advantage. Check out Riverside 2.0 at https://creators.riverside.com/BusinessOfCreators In this episode of The Business of Creato
The future of the creator economy isn't content—it's something much bigger. In this episode of The Business of Creators, Ian Shepherd sits down with Sid Yadav, Founder and CEO of Circle, to explore why the future of the
Most VCs hide behind pitch decks and private networks — Marshall Sandman is building a venture fund on social media, one daily post at a time. In this episode of The Business of Creators, Ian Shepherd sits down with Mars
Now anyone can now build a binge-worthy series from scratch. In this episode of The Business of Creators, Ian Shepherd sits down with Angela Yu to explore how AI is revolutionizing storytelling—and unlocking a new era wh
Most AI-generated content looks impressive — but almost none of it is actually usable for real brands. In this episode of The Business of Creators, Ian Shepherd sits down with Simon Davis, founder of SecretSauce, to expl
Are brands making a massive mistake by overlooking YouTube? In this episode of The Business of Creators, Ian Shepherd sits down with creator Larray and CAA talent agent Andrew Graham to unpack why Fortune 500 brands have
What if the creators promoting your brand didn’t just get paid, but actually owned a piece of it? In this episode of The Business of Creators, Ian Shepherd sits down with Jeff Frommer, founder of OWM, to break down why t
Smosh didn’t just survive two decades on YouTube, it rebuilt itself into a premium comedy company, and this episode breaks down exactly how they did it. In this episode of The Business of Creators, host Ian Shepherd sits
You won’t believe how a $2,500 angel investment and a WhatsApp group turned into one of the most powerful female-led creator brands today. In this episode of The Business of Creators, Ian Shepherd talks with Maggie Selle
What if your podcast could be the next billion-dollar media company? Georgie Holt is already building them with Steven Bartlett and she reveals exactly how. In this episode of The Business of Creators, Ian Shepherd sits
If you want to understand where the creator economy is heading — and how to build a real business in it — this episode is a must-listen. Ian Shepherd sits down with Beehiiv CEO and co-founder Tyler Denk to break down the
In this episode Ian Shepherd sits down with Amy Madison Luo, CEO of Blueberry, to explore how digital fashion is exploding across platforms like Roblox and Snapchat. They break down how Blueberry creates culture native t
Podcasting isn’t just a side hustle anymore, it’s becoming the next major media industry. In this episode of The Business of Creators, Ian Shepherd sits down with Greg Glenday, CEO at Acast, to reveal how the world’s big
1.1 billion people will be creators by 2032 — but who are they, and what does that future look like? In this episode of The Business of Creators, Ian Shepherd dives deep with Ben Woods from MiDiA to explore the eye-openi
What if your customers could become your most powerful influencers — and you paid them less than Facebook ads? In this episode of The Business of Creators, Ian Shepherd sits down with James Watt, co-founder of BrewDog an
If you're a creator and not making six figures yet — this might be why. ThriveCart CEO Ismael Wrixen reveals what actually works in the creator economy after processing over $2 billion in sales — and shares the blueprint
What if the next Halo wasn’t built by a massive studio, but by a teenager on Roblox? In this episode of The Business of Creators, Ian Shepherd talks with Alex Seropian, co-creator of Halo and founder of Look North World,
What happens when AI meets creativity and respects the people behind it? In this episode of The Business of Creators, Ian Shepherd sits down with Oscar Höglund, CEO & Co-founder of Epidemic Sound, to dive into how AI is
What happens when a 23-year-old creator lands a groundbreaking role at ESPN? Katie Feeney is living the dream — and changing the game. In this episode of The Business of Creators, Ian Shepherd talks with Katie about her
She turned finance advice into a multimillion-dollar digital empire. In this episode of The Business of Creators, Dominique Broadway shares how she built her business on Kajabi, what she’d do differently today, and why c
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The Business of Creators is hosted by Ian Shepherd. The show is categorised under business (news) and has published 86 episodes.
The Business of Creators has published 86 episodes.
The Business of Creators regularly covers business, news, marketing. It sits in the business category, with a news focus.
The Business of Creators is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Business of Creators hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Business of Creators average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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