The Business of Becoming

The Business of Becoming is the unapologetic podcast for women, practitioners, and coaches who are ready to build a business and a life on their own terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this show delivers real, unfiltered conversations about entrepreneurship, starting an online coaching business, financial freedom, personal growth, and the messy yet beautiful reality of balancing hormones (hello perimenopause) business, motherhood, and ambition.The Business of Becoming is the podcast for ambitious, health-conscious women who are done playing small and ready to claim peace, profit, and pleasure—on their terms. Hosted by Lori Kennedy, founder of The Wellness Business Hub and a multi-seven-figure entrepreneur and coach, this weekly show delivers unfiltered and often uncomfortable conversations about life, health, identity, relationships, and online business.If you're building a business, navigating burnout,

The Business of Becoming is a business podcast hosted by Unknown Host, with 13 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Business of Becoming, a business show with 13 episodes published.

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  The Business of Becoming

  How To Create Content That Gets Clients Part 2

  Aug 18, 202632 min

  Top, Middle, and Bottom of Funnel Content Lori Kennedy, founder of The Wellness Business Hub and creator of The Zero To Clients Program, breaks down how content moves people through the lead-to-client journey and why words, not tech or follower count, are the real lever behind conversions. This episode focuses on the three content stages every practitioner or coach needs to understand: attracting strangers, building trust, and supporting the buying decision. She also explains how the funnel changes depending on the platform, why your lead to client system has to exist before content can do its job, and how to think about content as part of a larger enrollment process. Key topics Content is the common denominator between visibility and client conversion, because words shape every step of the lead to client journey. A lead to client system needs to exist before social content can work well, or else attention has nowhere to go. Top of funnel content is for strangers who know they have a problem but do not know you yet. Feed content on Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn is mainly top of funnel attraction content. Specific language matters because the algorithm tends to surface content to people already watching and searching related topics. Strong top of funnel content acts like a storefront sweater that stops someone in their tracks and pulls them into the store. Middle of funnel content is for people who know you, have consumed your content, and are moving toward trust. Middle of funnel content often includes webinars, live challenges, podcasts, long form content, and other trust-building experiences. Bottom of funnel content supports the actual buying decision through proof, testimonials, case studies, and clear offer details. Lori recommends thinking of content as 60 percent top of funnel, 20 percent middle, and 20 percent bottom for feed content, with stories weighted more toward middle and bottom of funnel. If there is no capture system, nurture sequence, marketing event, or enrollment process, content should not be the starting point. Timestamps: (0:00) Live podcast intro and why words determine client conversions (0:02) Why content matters more than tech, pricing, or follower count (0:06) Introducing the episode topic and the Business of Becoming Podcast (0:09) Why a lead to client system has to exist before content can work (0:12) The three stages of content: top, middle, and bottom of funnel (0:14) Who top of funnel content is for and what problem-aware prospects need (0:16) Where top of funnel content lives across social platforms (0:18) How algorithms push problem-based content to the right strangers (0:21) The storefront sweater analogy for scroll-stopping content (0:24) Who middle of funnel content is for and how trust begins (0:27) How people justify buying decisions emotionally and logically (0:29) Why webinars and live events help move people toward action (0:31) What bottom of funnel content does in the buying process (0:34) How proof, objections, and offer clarity support enrollment (0:36) Lori's suggested content mix for feed posts (0:38) Why stories should lean more toward conversion than attraction (0:39) Why content should not come before the lead to client system (0:40) Preview of the next episode on using the five by five content pillars Lori Kennedy | The Wellness Business Hub | Zero To Clients Join The Wellness Business Hub Community https://www.facebook.com/groups/902858891147746

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  The Business of Becoming

  How To Create Content That Get Clients Part 1

  Aug 13, 202639 min

  Most practitioners and clients are losing clients because their content is written for peers rather than prospects. Lori Kennedy breaks down the communication mistake that keeps qualified practitioners invisible, and shows you how to turn your expertise into content that actually gets attention, DMs, emails, and bookings.If you have the credentials, the experience, and the results but your content still feels like it’s falling flat, this episode will hit hard. Lori Kennedy, host of The Business of Becoming , opens the Lead to Client Content Series with a blunt truth: the problem is not your knowledge; it’s how you’re translating that knowledge for real people who need help now. You’ll discover: Why peer-to-peer communication repels ideal clients The difference between expert language and prospect language How to spot jargon, over-explaining, and “looking smart” content Why emotional activation matters more than education alone The five stages of change and how they shape buying behavior How to speak to the person who is ready to act, not the person still browsing

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  The Business of Becoming

  The One Thing I Regret

  Aug 11, 202623 min

  Lori Kennedy shares insights on adaptability in business and the importance of a morning routine for productivity. She discusses transitioning from time-based appointments to a program-based model, the four foundational decisions for business success, and the impact of a morning routine on productivity. Takeaways Adaptability in business is essential The importance of a morning routine for productivity Chapters 00:00 Adaptability in Business 05:03 Transitioning from Time-Based Appointments to Program-Based Model 13:34 The Four Foundational Decisions for Business Success 18:23 The Impact of a Morning Routine on Productivity

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  The Business of Becoming

  The Truth About Getting Clients From Social Media

  Aug 4, 202624 min

  In this episode of The Business of Becoming Podcast, Lori Kennedy, founder of The Wellness Business Hub and the Zero To Clients Program, breaks down why so many practitioners and coaches struggle to turn social media into clients—and what to focus on instead. Lori explains the difference between social media lead generation, nurture, and conversion, and shares the metrics behind what it actually takes to book calls and make sales. If you’ve been posting consistently but still feel like your social media is crickets, this episode will show you why the problem is usually not your content—it’s the strategy. You’ll learn how to create content that attracts the right audience, how to use calls to action that drive DMs and bookings, and why top-performing businesses rely on leads, email, webinars, and conversion-focused content instead of hoping social media will do all the work. This episode is packed with practical business strategy, lead generation insights, and a no-fluff look at what it really takes to grow a profitable online business.

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  The Business of Becoming

  The 3 P Framework To Develop A Profitable Online Program

  Jul 30, 202627 min

  In this episode of The Business of Becoming Podcast, Lori Kennedy breaks down the Triple P strategy for creating a profitable online program: person, problem, and process. If you’ve been stuck trying to perfect your signature program, course, or coaching offer, this episode will help you move from overwhelm to action. Lori explains why so many coaches and practitioners get trapped in perfectionism, why knowledge alone doesn’t create transformation, and how to build a program your clients can actually follow and get results from. You’ll learn how to define the right person for your program, identify the painful problem they’re paying you to solve, and design a clear process that leads to results. Whether you’re a coach, holistic practitioner, or service provider, this episode gives you a practical framework for building a signature program faster and with more confidence.

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