Hosted by Rachel Erickson · 🇺🇸 us · EN · 170 episodes
Established thought leaders with verified media credentials.
Go from overwhelmed apparel founder making costly trial-and-error decisions to a founder with the expert guidance, systems, and industry knowledge to scale profitably.Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to The Business of Apparel podcast to inspire you to build your best brand yet. Each week, you'll hear from Rachel along with our industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth.Most founders "wing it" through launch & production, but scaling requires professional processes.On the show you'll learn:✅Profit-First Scaling: Financial architecture that protects your margins✅Production Excellence: Mastering fit, quality control, and factory relationships✅Operational Systems: Industry SOPs so your business can run without you✅Strategic Guidance: Real-world advice from experts with
Rachel Erickson hosts The Business of Apparel, a arts show with 170 episodes published.
Building a successful apparel brand takes more than creating great products. The strongest brands are built around a clear purpose, a committed community, and a culture that inspires people to keep growing. In this episo
If you're feeling exhausted as the CEO of your apparel brand, it doesn't necessarily mean you're working too hard. It may be a sign that you've become the bottleneck preventing your company from growing. In this episode
Managing employees well starts long before difficult conversations ever happen. In fact, the systems you put in place from day one can determine whether your team grows together or struggles with disengagement and poor p
Hiring the right team members can feel like searching for a needle in a haystack, especially when the candidates you're attracting aren't who you hoped for. In this episode of the Business of Apparel podcast, Rachel expl
If you're not accurately calculating your landed costs, your apparel brand could be losing money without you even realizing it. In this episode of the Business of Apparel podcast, Rachel explains exactly what landed cost
Retail stores can be a powerful partner in increasing brand visibility and building customer trust, but there needs to be a strategy behind the way brand founders pitch their apparel. In this episode of the Business of A
Welcome back to the Business of Apparel podcast, your one-stop shop to learn how to launch, grow, and scale your apparel brand! I'm your host, Rachel Erickson. In today's episode, I am thrilled to welcome Brian Finnerty,
6 Key Roles Every Apparel Brand Founder Needs to Scale Most apparel founders wait too long to build the right team and it costs them growth, profitability, and burnout. In this episode of The Business of Apparel Podcast,
How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton If you're a boutique owner thinking about launching your own clothing line, this episode breaks down what it really takes
How Much to Pay Your First Hire (Without Breaking Your Apparel Brand) Hiring your first employee can feel impossible, but what if you're thinking about it the wrong way? In this episode, Rachel breaks down exactly how mu
The Merchandising Framework That Makes Customers Buy More Merchandising isn't just about what looks good...it's about what sells. In this episode, Rachel breaks down how to think like a retail pro and build a product lin
3 Costly Apparel Brand Mistakes Killing Your Profits (And How to Fix Them Fast) If your apparel brand isn't growing, or worse, burning through cash...these are the mistakes you can't afford to ignore. In this episode of
Inventory Forecasting for Apparel Brands: 3 Proven Strategies to Avoid Stockouts & Scale Profitability Struggling to figure out how much inventory to order without overbuying, or worse, selling out too fast? In this epis
Why Factory Audits FAIL and What Smart Apparel Brands Should Do Instead with Anna Triponel Factory audits are not enough. If you want to build a stronger apparel brand, protect your margins, reduce sourcing risk, and cre
The #1 Profit Metric Every Apparel Brand Must Track (Most Founders Ignore This) Most apparel founders obsess over sales numbers, but ignore the one metric that actually determines whether their brand survives. In this ep
Shopify Backend Cheat Codes for Apparel Brands: Style Numbers, SKUs & Product Page Secrets Your Shopify backend might be costing you sales and most apparel brand owners don't realize it. In this episode of The Business o
EP 158 - Your Shopify Data Might Be Lying To You What if your Shopify reports are lying to you? In this episode of The Business of Apparel Podcast, Rachel explains one of the most overlooked problems in e-commerce: bad d
From Pro Golfer to 500+ Retail Stores: The Sales-First Apparel Growth Playbook with Taylor Artman Want to get your apparel brand into retail accounts, even if you're not viral on Instagram or TikTok? In this episode of T
Your SKU System Doesn't Have to Be Complicated Your SKU system does NOT need to be complicated...but it does need to be consistent. If you're an apparel brand owner setting up your Shopify backend, preparing for a 3PL, o
You Can't Scale a Mess: Fix Your Shopify Backend & Unlock Profitable Growth for Your Apparel Brand If your Shopify backend is messy, your growth will be too. In this episode of The Business of Apparel Podcast, Rachel bre
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The Business of Apparel is hosted by Rachel Erickson. The show is categorised under arts (fashion) and has published 170 episodes.
The Business of Apparel has published 170 episodes.
The Business of Apparel regularly covers arts, fashion, beauty. It sits in the arts category, with a fashion focus.
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Episodes of The Business of Apparel average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Business of Apparel's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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