The Objection Room

The Objection Room is where business objections get dismantled. Every episode, Arthur takes objections that stops buyers saying yes and reframes them into content worth creating. New episodes on YouTube, Spotify and Apple Podcasts.Produced by Maskew Media.

The Objection Room is a business podcast hosted by Arthur Maskew, with 8 episodes on record and a Required Pod Score of 80.

Arthur Maskew hosts The Objection Room, a business show with 8 episodes published.

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  The Objection Room

  What Podcast Producers Know But Don't Say Out Loud

  Oct 1, 202611 min

  Four episodes in, three deals. Arthur never tried to sell anyone anything in an episode; the podcast just put him in the room. If your business doesn't have one yet, this is the case for starting.In this episode of The Objection Room, Arthur gives six reasons a podcast earns its place in your business, drawn from close to 100 episodes made for clients and for himself. He covers why people who would never take a sales call will happily sit in front of a camera for an hour and how one hour of conversation becomes a full YouTube episode, a Spotify release and six clips. He explains why prospects turn up already convinced when they've spent hours with you before the first call. He also takes on the "everyone's on TikTok now" pushback and saves his favourite reason for last: the one kind of relationship that scales to people you will never meet.If you've ever said "I don't need a podcast", or your hesitation is that nobody would want to listen to you and it's one more thing you haven't got time to learn, this one is for you.CHAPTERS(00:00:00) Intro: the doubts stopping you starting a podcast(00:00:46) Reason 1: four episodes, three deals and why a guest invite beats a cold email(00:02:24) Reason 2: "your guest list is a statement about your standards"(00:03:43) Reason 3: one hour of talking, content for every platform(00:04:17) "The world has gone to short form": why you still want long form(00:05:16) Reason 4: why "prospects turn up already convinced"(00:06:39) Reason 5: "A post is dead in 48 hours". An episode isn't(00:07:31) Reason 6: "He has no idea I exist" and the one relationship that scales(00:10:24) Should you start a podcast?LISTENYouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW?si=847765d4fdd54653Apple Podcasts: https://podcasts.apple.com/us/podcast/the-objection-room/id1896631852HOSTED BY ARTHUR MASKEWInstagram: https://www.instagram.com/arthur.maskew/LinkedIn: https://www.linkedin.com/in/arthurmaskew/TikTok: https://www.tiktok.com/@arthur.maskewPRODUCED BY MASKEW MEDIAhttps://www.maskew.media

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  The Objection Room

  The Advice That Nearly DESTROYED His Business • Founder, CEO of The Sole Supplier, George Sullivan

  Sep 24, 20261h 12m

  George Sullivan has read 250 self-help books. About 15 were worth it. And the one time he copied a move he'd seen in a film, walking away from a JD Sports deal, it nearly destroyed the business he'd spent a decade building. In this episode of The Objection Room, Arthur sits down with George Sullivan, founder and CEO of The Sole Supplier, the platform he grew from a spare-room sneaker blog into a community reaching 50 million people a month, trusted by Nike, Adidas and JD Sports. They get into why the biggest personal brands often make the worst founders, the over-selling mistake that dropped revenue 30% and forced the company's first ever redundancies, and why consuming business advice is mostly procrastination dressed up as progress. CHAPTERS (00:00:00) Intro: George Sullivan, founder of The Sole Supplier (00:02:01) "I never wanted to be on camera": the moment people started buying from people (00:04:08) Why the biggest personal brands make bad founders (00:06:01) The invisible founder is finished (even if you hate the camera) (00:09:32) Copy too much and you become a "regurgitated version of everybody else" (00:13:24) The £50k deals The Sole Supplier turns down (00:15:51) Walking away from JD Sports: the ego call that could have destroyed the business (00:19:01) If AI answers everything, why does The Sole Supplier exist? (00:21:35) Social media is shrinking. Micro-communities are where the buyers went (00:24:51) The 60/40 rule and why "90% of people are not ready to buy today" (00:28:20) The over-selling mistake that cost The Sole Supplier 30% of its revenue (00:31:36) While big brands chased sales, Represent went from £50m to £94m (00:33:26) Kicked out of school, ten jobs, zero work ethic (00:36:32) "Anyone who tells you that you can balance it all": sprints and sacrifice (00:38:51) "Do not copy because this will not work for you" (00:41:21) 250 self-help books, 15 worth reading: advice as procrastination (00:45:57) The five books that actually changed his business (00:49:34) ADHD, dopamine and impulsive founders (00:54:11) Is The Sole Supplier part of the problem it profits from? (00:58:26) Real scarcity vs manufactured scarcity (and the restock that kills brands) (01:05:40) The future of content: lo-fi wins and a 30-day no-AI challenge GUEST George Sullivan, Founder and CEO of The Sole Supplier Website: https://thesolesupplier.co.uk All links: https://linktr.ee/georgesullivantss LinkedIn: https://www.linkedin.com/in/george-sullivan-tss/ Instagram: https://www.instagram.com/georgesullivantss LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852 HOSTED BY ARTHUR JONES Instagram: https://www.instagram.com/arthur.maskew/ LinkedIn: https://www.linkedin.com/in/arthurmaskew/ TikTok: https://www.tiktok.com/@arthur.maskew PRODUCED BY MASKEW MEDIA https://www.maskew.media

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  The Objection Room

  "How often should I post?" - that question is dumb. Here's what to ask instead.

  Aug 2, 202611 min

  Four months ago I basically stopped posting. Went from three times a week to once a fortnight. The reach went up eight times. This episode answers the most boring question in content marketing properly: "how often should I post?" It isn't a frequency question, it's a pricing question, and every schedule is paid for in one of four currencies: your time, your quality, your reputation or your reach. I'll break down the three ways to win, the Best Friend, the Thought Leader and the Operator, the real numbers behind my own pullback (500 average views to 4,000), and the four questions that tell you which strategy is best for you. If you've ever asked "how often should I post?", this one is for you. Fillip Matous's video: https://www.youtube.com/watch?v=i2hqUlqNTI4&t=94s LISTEN YouTube: https://youtu.be/NpFosJZSqbQSpotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW?si=076a646d45cf4dae Apple Podcasts: https://podcasts.apple.com/us/podcast/the-objection-room/id1896631852 VIDEO REVENUE BLUEPRINT: https://www.maskew.media/blueprint PRODUCED BY MASKEW MEDIA https://www.maskew.media

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  The Objection Room

  Why Your AI Needs MORE Bureaucracy, Not Less • Jordan Legg

  Jul 14, 202649 min

  AI is designed to hallucinate. It's not a bug, it's a feature. That's from the man who builds it for a living, and it's the tamest thing he admits in this episode.In this episode of The Objection Room, Arthur sits down with Jordan Legg, founder and chief AI officer of Takara.ai, who has spent six years at the bleeding edge of artificial intelligence. Instead of a friendly chat, Arthur brings the doubts business owners actually carry about AI and asks Jordan to answer them one by one. They get into whether AI companies should have asked permission before training on everyone's work, why your AI needs as much bureaucracy as you can give it, and what happens to junior developers now the software writes itself.If you've ever wanted to bring AI into your business but felt real hesitation about trust, slop and what it's doing to your brain, this one is for you.CHAPTERS(00:00:00) Cold open: AI is designed to hallucinate(00:01:20) Welcome to The Objection Room and why the show has a new name(00:01:57) Trained on everyone's work: the consent objection(00:10:26) Billions of gallons of water: is AI worth the energy?(00:19:35) Making AI coding 41% cheaper. Enabling slop?(00:23:14) How the 41% saving actually works(00:25:08) 6,000 research papers a day and the cognitive debt question(00:28:32) "You're kind of replacing yourself": junior developers and AI(00:33:19) "Designed to hallucinate": running a business on a tool you can't trust(00:38:50) Doomsday or utopia? What the AI bosses promise(00:41:07) Why your AI needs as much bureaucracy as possible(00:43:50) Renting your business from American AI labs(00:48:08) Final advice: pick something bigGUEST Jordan Legg, Founder and Chief AI Officer of Takara.ai Website: https://takara.ai LinkedIn: https://www.linkedin.com/in/404missinglink/LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852FOLLOW ARTHUR LinkedIn: https://www.linkedin.com/in/arthurmaskew/ Instagram: https://www.instagram.com/arthur.maskew/ TikTok: https://www.tiktok.com/arthur.maskewPRODUCED BY MASKEW MEDIA https://www.maskew.media

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  The Objection Room

  100+ Clients And ZERO Ad Spend: How To Grow On Content Alone • Oyinkro Kagbala

  Jun 25, 20261h 1mS0

  <p>No paid ads. No cold outreach. That is how Oyinkro Kagbala has worked with more than 100 brands and built a six-figure agency on content alone. The bet behind it: the marketing you do today buys the opportunities you get tomorrow.</p><p><br></p><p>In this episode of Business Engine, Arthur sits down with Oyinkro Kagbala, founder of the go-to-market video agency K.OS Visuals, which he started in 2020 and has grown to a team of seven working with B2B and SaaS companies. Oyinkro's whole argument is that brand is the biggest growth lever a business has...

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