Hosted by Paul Sweeney · 🇺🇸 US · EN-AU · 225 episodes
Established thought leaders with verified media credentials.
Conversations to help your business grow and thrive — like having your own board of expert advisors in your pocket. The Business Behind Your Business is the go-to podcast for small business owners who want practical guidance, clearer decision-making, and strategies that actually work in the real world. Hosted by Paul Sweeney , each 15–30 minute episode takes you behind the scenes of how small businesses grow, lead teams, manage money, and solve the problems that keep owners up at night. Whether you’re running a team of one or twenty, you’ll find relatable stories, expert insights, and tools you can put into action straight away. From improving cash flow and pricing for value to building systems, reducing overwhelm, and preparing for long-term success, our guests share straightforward advice without the jargon. What you’ll learn: * How small businesses make money — and where they lo
Paul Sweeney hosts The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive, a business show with 225 episodes published.
If you’ve ever found yourself frustrated by what feels like a disconnect between generations in your team—especially when working with Gen Z—this episode will shift your perspective. Rather than blaming younger employees
Most business owners don’t fail because of a crisis. They fail because they never built the foundation that would protect them when a crisis arrives. In this episode, Paul Sweeney connects the dots from two powerful conv
Most business owners start out chasing freedom — more time, more flexibility, and control over their life. But somewhere along the way, that freedom often disappears, replaced by long hours, constant pressure, and a busi
If you’ve ever felt like your advertising is a gamble — spending money without knowing what’s going to work — this episode will change the way you think about marketing. In this conversation, Paul sits down with Skip Wil
If you’ve ever felt like your team culture is “off” or that you’re carrying too much of the load as a business owner, this episode will give you a practical, grounded way to fix it. In this conversation, Paul sits down w
If you’ve ever struggled to attract the right clients—or found yourself wasting time on enquiries that go nowhere—this episode is for you. In this conversation with documentary filmmaker and storyteller Chris Baron, you’
Most business owners know they should have a plan—but too often, that plan ends up as a long document that’s created once and never used again. In this episode, Paul Sweeney breaks down why traditional business plans fai
Marketing often feels overwhelming for business owners — a constant cycle of trying new tactics, getting inconsistent results, and questioning what actually works. In this episode, Paul Sweeney sits down with Kae Wagner
If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next sale, this episode will change how you think about growth. In this conversation,
If you’re a B2B business owner who relies heavily on referrals and finds yourself stuck in unpredictable cycles of feast and famine, this episode is for you. In this conversation, Paul Sweeney is joined by LinkedIn growt
Most business owners are told that property and passive investments are the safest way to build wealth. But what if buying the right business — structured and funded properly — could deliver stronger returns, faster cash
Many business owners believe their biggest challenges are rising costs, staffing issues, or external market pressures. But what if the real threat to profit, growth, and freedom is something far less visible? In this epi
What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappearing? In this episode of The Business Behind Your Business, host Paul Sweeney si
If you’ve built a great product or developed a powerful idea and are thinking about taking it global, one critical question quickly arises: how do you protect your intellectual property internationally without burning th
What does true wealth really mean — and who gets to define it? In this episode of The Business Behind Your Business, host Paul Sweeney is joined by Nancy Griffin, founder of Women, Worth & Wellness, for a powerful conver
Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply doesn’t work. In this episode of The Business Behind Your Business, h
In a digital world where it’s easier than ever to create and distribute content, many business owners and creators are unknowingly losing value from the assets they’ve already built. In this episode of The Business Behin
Is it possible to build wealth and freedom without quitting your day job or sacrificing your family life ? In this episode of The Business Behind Your Business, Paul Sweeney is joined by Billy Keels, former corporate exe
What would actually happen if you injected $250,000 into your business tomorrow—would it create real value, or disappear into unfocused spending? In this episode of The Business Behind Your Business, host Paul Sweeney si
If you’re a business owner thinking about private equity, growth, or an eventual exit , this episode could save you years of stress — and potentially millions of dollars. Most founders only learn how private equity reall
Lisa Even
keynote speaker, corporate leadership expert, bestselling author
1 appearance on this show
Chris Baron
producer and host of the 'No Ordinary Monday' podcast · National Geographic
1 appearance on this show
Paul Sweeney
candidate in the Scottish Parliamentary election · Webio
1 appearance on this show
Kae Wagner
Founder ‘The Bold Authors Network’ & ‘The Bold Authors Book Agency’
1 appearance on this show
Forrest Derr
fractional COO and operations coach · Derr Consulting
1 appearance on this show
Matthew Stafford
Managing Partner · Build Grow Scale
1 appearance on this show
Austin Bonderer
patent attorney
1 appearance on this show
Nancy Griffin
CEO & Founder of Women, Worth & Wellness · Women, Worth, & Wellness
1 appearance on this show
Billy Keels
1 appearance on this show
Alexis Sikorsky
strategic advisor to founders · KnightScale Partners
1 appearance on this show
Nuttha Goutier
Founder, CEO, Franchisor & Business Development Executive · Sabai Thai Spa
1 appearance on this show
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The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive is hosted by Paul Sweeney. The show is categorised under business (entrepreneurship) and has published 225 episodes.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive has published 225 episodes.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive regularly covers business, entrepreneurship, management. It sits in the business category, with a entrepreneurship focus.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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