Oct 20, 20261h 3m
What if Nike stopped selling shoes tomorrow? Would the brand disappear or would the business be much bigger than footwear? In this episode of The Business Behind Everything, we take a deep dive into the Nike business...
business
The Business Behind Everything
Hosted by Daniel Carter · business · EN
About this Podcast:
The Business Behind Everything uncovers the hidden business stories behind the companies, brands, products, industries, and everyday things that shape our world. Why do some businesses become billion-dollar empires while others collapse? How do the world’s biggest companies really make money? And what happens behind the scenes when a single business decision can change everything? Each episode goes beyond the headlines to explore business strategy, entrepreneurship, business models, innovation, corporate success, failure, money, competition, and the decisions that drive the world’s most fascinating businesses. From billion-dollar successes and shocking failures to hidden business models and game-changing strategies, we break down the stories behind how businesses win, lose, grow, and sometimes di
Pitch Analysis
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Contact path
Public web form
Booking probability
36%
Guest openness
Selective
80/100
Required Score
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What is The Business Behind Everything about?
The Business Behind Everything uncovers the hidden business stories behind the companies, brands, products, industries, and everyday things that shape our world. Why do some businesses become billion-dollar empires while others collapse? How do the world’s biggest companies really make money? And what happens behind the scenes when a single business decision can change everything?
Who hosts The Business Behind Everything?
The Business Behind Everything is hosted by Daniel Carter. The show has published 20 episodes to date.
What has The Business Behind Everything covered recently?
Recent episodes include "How Nike Sells More Than Shoes: The Business Model Behind a Global Brand" (20 October 2026, 63 minutes), "Why Billion-Dollar Startups Collapse: The Hidden Business Failures Behind WeWork, Theranos, Quibi, Katerra & FTX" (18 October 2026, 72 minutes), and "Amazon Prime: The Secret Business Model Behind Free Shipping" (16 October 2026, 68 minutes).
How often does The Business Behind Everything publish?
The Business Behind Everything publishes roughly a few times a week, with episodes averaging 53 minutes across 20 episodes.
How hard is it to get booked on The Business Behind Everything?
Booking probability for The Business Behind Everything is 36%, and the host is rated Selective on guests. The Business Behind Everything requires a Pod Score of 80 or higher. The Business Behind Everything's contact route on record: public web form.
Who should pitch The Business Behind Everything?
The strongest fits for The Business Behind Everything are Business & Management Consulting and Photography, Polling & Other Services. The Business Behind Everything has a business audience.
About the host
Daniel Carter hosts The Business Behind Everything, a business podcast with 20 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 18, 20261h 12m
What really makes a billion-dollar startup collapse? A company can raise hundreds of millions or even billions of dollars, attract famous investors, dominate headlines, and reach a massive valuation… and still run out...
- Oct 16, 20261h 8m
What if Amazon Prime was never really about free shipping? When Amazon launched Prime in 2005 for $79 a year, the company knew the program would be expensive in the short term. But Amazon was playing a much bigger...
The Business Behind Everything
How Uber Makes Money Without Owning Cars | The Business Model Behind the $193 Billion Platform
Oct 14, 20261h 5mHow does Uber make money without owning the cars that provide most of its rides? That question sits at the center of one of the most important business stories of the modern platform economy. What began with an early...
- Oct 4, 20261h 5m
WeWork became one of the most celebrated startups in the world by promising to reinvent the workplace. Its idea was simple: turn office space into a flexible, subscription-like service where freelancers, startups, and...
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- Oct 2, 20261h 11m
How does a bank make money when you use a credit card even if you pay your balance in full and never pay purchase interest? A $5 coffee may look like a simple transaction, but behind that tap is a massive financial...
- Sep 30, 202656 min
How did a company that started with a four-page contract and animated cartoons become a $94 billion global entertainment empire? In this episode of The Business Behind Everything, we take a deep dive into Disney’s...
- Sep 28, 202659 min
How did Nokia go from dominating the mobile-phone industry to selling its Devices & Services business to Microsoft for €5.44 billion? The easy answer is: the iPhone. But the real story is much more complicated. In this...
- Sep 26, 202657 min
Why would Facebook pay approximately $19 billion for WhatsApp when the messaging company was generating only about $10.2 million in revenue in 2013 and was still reporting significant losses? The answer reveals one of...
- Sep 24, 202650 min
What if Starbucks never really became a coffee company? In this episode of The Business Behind Everything, we take a deep dive into how Starbucks turned an ordinary product into a globally scalable business and why the...
- Sep 13, 202648 min
Why would an airline sell more reservations than there are seats on the aircraft? It sounds like a mistake but overbooking is actually a calculated business strategy built around one of aviation's biggest economic...
- Aug 31, 202643 minS1
<p>What if the most valuable thing Google gives you for free is actually the foundation of a $400 billion business?</p> <p>Every day, billions of people use Google Search without paying a subscription, entrance fee, or...
- Aug 31, 202643 minS1
What if the most valuable thing Google gives you for free is actually the foundation of a $400 billion business? Every day, billions of people use Google Search without paying a subscription, entrance fee, or per-search...
- Aug 31, 202645 minS1
<p>How can Costco keep prices surprisingly low, operate with an 11.12% merchandise gross margin, and still generate billions in profit?</p> <p>The answer isn't simply bulk buying or membership fees. It's a carefully...
- Aug 31, 202645 minS1
How can Costco keep prices surprisingly low, operate with an 11.12% merchandise gross margin, and still generate billions in profit? The answer isn't simply bulk buying or membership fees. It's a carefully designed...
- Aug 31, 202641 minS1
<p>Why would anyone pay $5,000 for a handbag that performs the same basic function as a $100 bag? Why spend thousands on a luxury watch when a much cheaper watch can tell the same time?</p> <p>The answer reveals one of...
- Aug 31, 202641 minS1
Why would anyone pay $5,000 for a handbag that performs the same basic function as a $100 bag? Why spend thousands on a luxury watch when a much cheaper watch can tell the same time? The answer reveals one of the most...
- Aug 31, 202645 minS1
<p>What happens when you download an app for free? Who actually pays for it and how does a company turn a $0 download into a real business?</p> <p>In this episode of The Business Behind Everything, we take a deep dive...
- Aug 31, 202645 minS1
What happens when you download an app for free? Who actually pays for it and how does a company turn a $0 download into a real business? In this episode of The Business Behind Everything, we take a deep dive into how...
- Aug 31, 202645 minS1
<p>The iPhone started as a phone. But Apple turned it into something much bigger a platform, an ecosystem, and an economic engine connecting hardware, software, apps, services, accessories, and customers.</p> <p>In this...
Recent guests
Recent guests on The Business Behind Everything. Study who booked and why before you pitch.
S
Sherron Watkins
Vice President, Enron
K
Kenneth Lay
Enron
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