The Bridal Hair Club Podcast
19. Building a Bridal Team Without Burning Out with Jillian Susten | Part 1
In Part 1 of my conversation with Jillian Susten, co-owner of Glossed and founder of The Gloss Society, we’re talking about what it actually looks like to build and manage a team in the bridal industry. Jillian has built a team of 14 hair and makeup artists while personally taking on close to 100 weddings a year — so she knows a thing or two about managing a LOT of moving parts. We chat about: How Jillian grew her bridal team (and whether she’d do it all over again ) Training stylists to represent your brand, work ethic and standards The control-freak struggle of delegating and outsourcing Why keeping your team booked, paid and happy has to factor into your business decisions Pricing as a team vs. a solo stylist Package pricing vs. à la carte — and why there’s no universally “right” answer The responsibility that comes with having other artists working under your name Balancing weddings, business, motherhood and everything in between Why your version of “scaling” doesn’t have to look like someone else’s Jillian and I have taken two very different approaches to growing our businesses — she’s built a large team, while I’ve intentionally stayed solo and expanded into education instead. And that’s really the takeaway from this episode: there’s no one right way to build a successful bridal business. You get to create one that works for your goals, your life and the amount of responsibility you actually want to take on. Connect with Jillian: Follow Jillian on Instagram: @glossedbyjillian Learn more about The Gloss Society and join here: https://www.glossedbyjillian.com/plans-pricing And we’re not done! Jillian will be back next week for Part 2, where we’re talking all about online education, memberships, content creation and what it looks like to build another revenue stream alongside a busy bridal career. Follow The Bridal Hair Club Podcast so you don’t miss Part 2!
