The Branding Signage and Technology Podcast

Welcome to The Branding Signage and Technology podcast presented by The Howard Company! Each episode is unscripted and features new guests talking about best practices, trends, and questions surrounding branding signage and technology.

The Branding Signage and Technology Podcast is a business podcast hosted by Brian Ward, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brian Ward hosts The Branding Signage and Technology Podcast, a business show with 24 episodes published.

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  The Branding Signage and Technology Podcast

  The Best Time to Upgrade your Signage

  Aug 4, 202614 min

  In this episode of The Branding Signage and Technology Podcast, I welcome back Rod Clouser to discuss the critical question: when is the best time to upgrade your signage? We explore how effective signage acts as a silent salesperson, enhancing customer experience and driving sales. Rod shares insights on recognizing the signs that it’s time for an upgrade, whether through digital or printed graphics. We also address the hidden costs of maintaining outdated signage and how modern solutions can streamline operations across multiple locations. If you're evaluating your signage strategy, this conversation will provide valuable guidance on enhancing your brand’s visibility and customer engagement. Tune in for an informative discussion that could transform your approach to signage.

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  The Branding Signage and Technology Podcast

  How Drive-Thru Voice AI Works (Featuring VOX AI)

  Jul 14, 202616 min

  In this episode of The Branding Signage and Technology Podcast, Brian chats with Koen from VOX AI about the revolutionary role of voice AI in drive-thru operations. They dive into a live demonstration, showcasing how voice AI enhances order accuracy and improves customer experience by quickly processing requests. Koen explains the technology's three-layered training approach, which includes integrating with communication and POS systems to create a tailored experience for each brand. They also discuss the significant benefits of utilizing AI, especially amidst labor shortages in the restaurant industry. Join Brian and Koen as they explore the future of drive-thru technology and how VOX AI is setting new standards for efficiency and customer satisfaction.

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  The Branding Signage and Technology Podcast

  The Truth About Voice AI In The Restaurant Industry

  Jul 14, 202620 min

  Does voice AI actually take jobs away or is that the wrong way to look at it? The fear has always been that the moment you add voice AI, someone at the window loses their role. What we keep seeing is the opposite. The teams getting the most out of it are the ones who kept their people and moved them where they add more value, while the technology handles the repetitive part. It only works after you put real time into teaching it, which is the part most of the conversation skips. Brian and Iris get into how you plan for that, what NRA says about where things are heading, and why solving the customer's problem beats selling them anything.

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  The Branding Signage and Technology Podcast

  Host Swap: Marketing Lessons From 10+ Trade Shows

  Jul 14, 202633 min

  Every booth at NRA is fighting for the same eyes. So how do you decide what makes it into yours? Brian Ward shared his rule on part 1 of our one year anniversary podcast. He has more than 6 years worth of planning trade show booths for The Howard Company, with his fourth NRA opening next week.

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  The Branding Signage and Technology Podcast

  Designing For Impulse Purchases In C-Stores And Grocery Stores

  Jun 9, 202622 min

  There is a big difference between getting a c-store shopper to grab something extra versus interrupting a planned grocery trip. The signage strategies behind each are completely different and a lot more intentional than most people think. We just dropped a new podcast episode that gets into all of it. From what actually grabs attention the moment someone walks in, to outdoor techniques that pull people in before they even decide to go inside, to how loyalty programs and drive-thrus fit into the whole picture.

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