Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable insights and actionable advice that will help you build your skills and think differently about the profession of selling. Whether you're a seasoned sales professional or just starting out in your sales career, The Bill Caskey Podcast has something for you. So, join us every week as we explore the latest trends, techniques, and strategies for driving sales growth and success. To learn more about Bill Caskey and his work, visit www.billcaskey.com or follow him on LinkedIn at https://www.linkedin.com/in/billcaskey/.
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The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
5 Mistakes Killing Your Sales Career (And You Don't Even Know It)
Sep 9, 202613 min
After 35+ years coaching B2B sales teams, Bill Caskey has seen the same mistakes sabotage good salespeople and sales leaders over and over. In this episode, he breaks down five of them — from mistaking "sales rep" for "guide" to vaulting to the presentation before understanding the buyer — and what to do instead. 12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook . Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com . Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com .
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
The 3-Part Roadmap Every Sales Leader Needs
Aug 26, 202616 min
Most sales leaders Bill works with have a quota, a target, even a forecast — but no actual map. In this episode, Bill lays out the framework he uses with every coaching client to close that gap: the 2X Roadmap. It breaks into three pillars, each with three elements underneath it. Message covers offer clarity, the customer map, and the customer journey. Marketing covers your lead magnet, your personal brand engine, and tracking the right activities. Method covers your qualification filter, pipeline discipline, and staying detached enough to negotiate from strength. Bill walks through real client examples for each one, including a CEO-level prospect who told a client "nobody else has given me this" after seeing a properly built customer roadmap. Download the 2X Roadmap PDF: https://www.dropbox.com/scl/fi/36i9wq8hiebzsu5mdhgbt/2x-RoadmapW-Foundation.pdf?rlkey=bq4xm1xeta3pzmn802v0wimbo&dl=0 Book a $97 coaching call with Bill: https://resources.billcaskey.com/simple-team-assessment-offer
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
The Deal Coaching Checklist: 5 Non-Negotiables Before You Chase Another Prospect
Aug 19, 202616 min
Got a deal that's dragging on too long? In this episode, Bill shares the Deal Coaching Checklist he uses with his 1:1 coaching clients to diagnose a live opportunity before another minute gets wasted on it — five non-negotiables to run every deal through. The five points: Be the guide, not the seller Flip the convincing — stop convincing prospects and let them convince you The stated problem is never the real problem Never propose until three boxes are checked: admitted, quantified, committed Are you detached from the outcome? Bill walks through real coaching stories — including a client chasing the biggest sale of his career — to show how attachment, weak positioning, and skipping past the real problem quietly kill deals. Plus: why "convincing" a prospect actually works against you, and the one question to ask yourself before you send another proposal. Download the free Deal Coaching Checklist: https://www.dropbox.com/scl/fi/jm7a5misqejw9v4in3cpz/DealCoachingChecklist.pdf?rlkey=pm9vg4b5p5nsljh55eafqe2hf&dl=0 Interested in 1:1 coaching with Bill? New slots are opening up soon — more details next week. 12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook . Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com . Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com .
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Stop Convincing, Start Guiding: A Playbook for Accidental Salespeople
Aug 6, 20268 min
If you're a project manager, an engineer, or anyone else who ends up on customer calls without "sales" in your title, this one's for you. Bill lays out eight principles that separate a savvy, confident communicator of value from someone who accidentally talks their way out of a deal. You'll learn why your job isn't to convince the prospect they need help — it's to create the environment where they convince themselves. You'll hear why the problem a buyer states first is almost never the real problem, why status quo should always be on the table, and why people don't actually buy your solution — they buy the roadmap to it. Whether you're an accidental salesperson yourself, or a sales leader bringing non-sales teammates into strategy calls, these eight principles will get everyone speaking the same language before the next customer conversation. 12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook . Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com . Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com .
The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
The Stable Center: 5 Biblical Principles for Sales Success
Jul 15, 202616 min
Most sales training starts with behavior — make more calls, say the right words, hit the number. Bill's found the opposite order works better: start on the inside (identity, mindset) and the outside takes care of itself almost effortlessly. This week he goes further than mindset. Two years ago, Bill started digging into the role faith and biblical principles play in sales achievement — not the church version, but the version that builds a stable center strong enough to hold up regardless of whether this month's number hits. He's built out 14 principles total; this episode covers the first 5, each paired with a verse and a real, practical sales application. In this episode: You Have a Divine Assignment — Jeremiah 29:11 Serve First — Mark 10:45 Be a Guide, Not a Convincer — Isaiah 30:21 Detach From Outcomes — Proverbs 16:9 Know and Deploy Your Uniqueness — Jeremiah 1:5 Part 2 — the next 5 principles — drops next week. 12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook . Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com . Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com .
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