
Episode #9
S3E9: Heineken's Sarah Romain talks latest alcohol news
Better Retailing Podcast: Season 3, Episode 9 "Recognise the building blocks and stock more than one line" For this episode we're delighted to speak to Sarah Romain, National Field Sales Manager at Heineken UK. Not delighted enough for Atul to use an actual computer, as he joins us from his car, but still... Sarah joins us to talk, unsurprisingly, about the alcohol category, and what Heineken are doing to help convenience retailers, including their Star Retailer scheme; the most recent launches and new product development; pricing, pack sizes and promotion; and simple ways in which retailers can get growing categories like low- and no-alcohol ranges right. All this, and Natalie talks about being recognised in the Scottish Parliament and Ats' talks around the ACS Local Shop Report launch event in Westminster. --------------------------------------------------------------------- To hear more about the Retail Family Online Safe Space, visit the Facebook page here: https://www.facebook.com/p/Retail-Family-Online-Safe-Space-61568103505510/ --------------------------------------------------------------------- To get in touch with us, ask a question of our retailer panel, or get involved with any of the conversations, please email betterretailing@newtrade.co.uk, or send us a message via Newtrade Insight on LinkedIn. Hosted on Acast. See acast.com/privacy for more information.

