business
Hosted by Alexander Johannessen · business · EN · 34 episodes
The Beauty of Business is a podcast about the business of luxury. Host Alexander Johannessen, founder of DEUS Marketing, sits down with the founders, operators, and strategists behind luxury and premium brands to unpack how they build desire, price with confidence, and grow without cheapening what makes them valuable. Sharp conversations on positioning, craft, and why people buy, plus Alexander's own take on what's moving in the luxury industry. New episodes weekly. Produced by DEUS Marketing. deusmarketing.io
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchThe Beauty of Business is a podcast about the business of luxury. Host Alexander Johannessen, founder of DEUS Marketing, sits down with the founders, operators, and strategists behind luxury and premium brands to unpack how they build desire, price with confidence, and grow without cheapening what makes them valuable.
The Beauty of Business is hosted by Alexander Johannessen. The show has published 34 episodes to date.
Recent episodes include "35 Years Inside One Swiss Maison | Mario Peserico | The Beauty of Business ep. 34" (29 September 2026, 47 minutes), "Why Only 10 of 350 Watch Brands Really Matter | Maria Bashutkina" (8 September 2026, 55 minutes), and "How Fake Watches Got This Good | YS Ng | The Beauty of Business" (25 August 2026, 53 minutes).
The Beauty of Business publishes roughly weekly, with episodes averaging 59 minutes across 34 episodes.
Booking probability for The Beauty of Business is 31%, and the host is rated Selective on guests. The Beauty of Business requires a Pod Score of 80 or higher. The Beauty of Business's contact route on record: verified email.
The strongest fits for The Beauty of Business are Marketing, Advertising & PR. The Beauty of Business has a business audience.
Alexander Johannessen hosts The Beauty of Business, a business show with 34 episodes published.
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Episode #34
Mario Peserico grew up admiring the watches his father collected. In 1993 he joined that same brand, and never left. Today he's Managing Director of Eberhard & Co., the independent Swiss maison founded in 1887, and...
Episode #33
Maria Bashutkina has spent 15 years inside Swiss watchmaking marketing. She's president of the JIMH, a GPHG Academy member, and she supervised 500 mystery shopping evaluations in luxury boutiques worldwide. Her new...
Episode #31
Five years ago, YS Ng was running events in Singapore. Then covid hit, he applied to what he thought was a retail job, and discovered he had a gift: telling real luxury from fake. He won first place in an authentication...
Episode #30
Rodolphe Corpataux runs marketing at BOVET 1822, the independent Swiss maison producing around 1,000 watches a year, a third of them bespoke, with more demand than it can meet. His path there started at hotel school in...
Episode #29
Julian Steenbergen was a full-time producer and DJ with millions of streams. Then a client in Saudi Arabia pulled him into a different world: composing sonic identities for cities, developments, and Al Hilal, the...
Episode #28
Jasmine Chau spent 15 years in finance managing high-net-worth clients, then crossed into luxury and never left. Today she's CMO of Italian Atelier Asia-Pacific, opened six offices across Asia, works on branded hotel...
Episode #27
Simeon Stanford spent a decade in sales, then a decade running two companies with clients like 3M, Tefal, and EA Sports. Last summer he closed both. Not because the work was bad, but because the vision was no longer...
Episode #26
Tommaso Pierini spent twenty years building menswear collections inside Gucci, Dolce & Gabbana, Valentino, and Caruso. Then he left, because no brand represented him anymore, and named his own label the one word fashion...
Episode #25
Bruno Golombek spent ten years running growth in mobile gaming. Then he walked into the most tradition-bound category in commerce and sold over a million dollars of wine in his first year. No distributor. No tasting...
Episode #24
<p>This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof...
Episode #23
<p>From time management to mindset, Daniel Osen brings a performance coach’s view of work and life. Topics include planning rest, warming up with easy tasks, using environment design to increase follow-through, and...
Episode #22
<p>What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of...
Episode #21
<p>In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas...
Episode #20
<p>A DEUS Marketing podcast. Cognitive science meets brand strategy. In this episode, Ella Pamment, founder of thebitecreative, breaks down how scripts, schemas, and prototypicality can help you “break the script”...
Episode #19
<p>A Deus Marketing Podcast.</p><p>www.deusmarketing.io</p><p>Andrew had a big idea years ago, but didn´t jump on it right away. Now, he´s launched his idea - DesignSnitch, a highly curated application only marketplace...
Episode #18
<p>A Deus Marketing Podcast.</p><p> www.deusmarketing.io </p><p>Matt has been running his marketing agency for 7 years, focusing on SEO for his clients. Recently, he has made some big changes in his business model and...
Episode #17
<p>A Deus Marketing podcast. J</p><p>oin our newsletter here; https://deusmarketing.beehiiv.com/subscribe </p><p>Oskar is the founder of Kaffekassan - a solution for school classes, organizations, and sports teams to...
Episode #16
<p>A Deus Marketing podcast. </p><p>Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe </p><p>Jake Tlapek is the founder of The Wizard Marketing, a digital marketing agency renowned for its innovative...
Episode #15
<p>A Deus Marketing podcast. </p><p>Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe </p><p>Automation should make life easier—not more complicated. Cameron has worked with CRM systems and...
Episode #14
<p>A Deus Marketing podcast. </p><p>Nick started his creative studio out of frustration while working in marketing. He ran the studio successfully for years and decided to sell his business. How do you actually position...
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