The Backwards Hat CMO
Building Brand In A HIGHLY COMPETITIVE MARKET
Feb 10, 202512 minS0
<p>Building Brand In A HIGHLY COMPETITIVE MARKET - plus some thoughts on a few of this year's Super Bowl Ads.</p>
business
The Backwards Hat CMO
Hosted by Stealth.ltd · business · EN-US · 18 episodes
About this Podcast:
Welcome to the Backwards Hat CMO. On this podcast, we dive deep into the lessons learned by executives who’ve successfully launched and rapidly expanded their brands. Hosted by Silicon Valley marketing executive Dave, Dabbah who sits down with CEOs, CROs, CMOs, VPs, and director-level executives who’ve figured out how to win in their highly competitive markets. From growth programs to social media strategies, we focus on providing you details and strategies that will help you scale your growth programs and provide details on recommendations on how to improve your marketing operations.
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What is The Backwards Hat CMO about?
Welcome to the Backwards Hat CMO. On this podcast, we dive deep into the lessons learned by executives who’ve successfully launched and rapidly expanded their brands. Hosted by Silicon Valley marketing executive Dave, Dabbah who sits down with CEOs, CROs, CMOs, VPs, and director-level executives who’ve figured out how to win in their highly competitive markets.
What has The Backwards Hat CMO covered recently?
Recent episodes include "Building Brand In A HIGHLY COMPETITIVE MARKET" (10 February 2025, 12 minutes), "New Sports Leagues Are Appearing As Fast Kevin Hart Can Shoot A New Commercial." (9 February 2025, 12 minutes), and "Do Humans & AI work better together or alone? Surprising MIT findings" (6 November 2024, 7 minutes).
How often does The Backwards Hat CMO publish?
The Backwards Hat CMO publishes roughly monthly, with episodes averaging 16 minutes across 18 episodes.
How hard is it to get booked on The Backwards Hat CMO?
Booking probability for The Backwards Hat CMO is 20%, and the host is rated Selective on guests. The Backwards Hat CMO requires a Pod Score of 80 or higher. The Backwards Hat CMO's contact route on record: verified email.
Who should pitch The Backwards Hat CMO?
The strongest fits for The Backwards Hat CMO are Marketing, Advertising & PR. The Backwards Hat CMO has a business audience.
About the host
The Backwards Hat CMO is a business show with 18 episodes published.
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Recent episodes
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The Backwards Hat CMO
New Sports Leagues Are Appearing As Fast Kevin Hart Can Shoot A New Commercial.
Feb 9, 202512 minS0<p>New sports leagues areemerging at record speed, giving advertisers fresh opportunities to engage live audiences. It feels like these leagues are formingas fast as Kevin Hart can drop a new commercial! 😆</p><p>On...
The Backwards Hat CMO
Do Humans & AI work better together or alone? Surprising MIT findings
Nov 6, 20247 minS0<p>MIT study reveals when human-AI collaboration excels and where it falls short, urging organizations to rethink AI’s role in creative and decision-making tasks.</p> <p><br />The report, published in Nature Human...
The Backwards Hat CMO
An In-Depth Product Marketing Conversation with Jeff Schaffzin
Sep 18, 202427 minS0<p>On today's show I have an extensive conversation with Jeff Schaffzin about all things product marketing. From startups to large corporations our conversation covers product marketing and its impact on companies of...
The Backwards Hat CMO
AI + Humans & A Digital Advertising Conversation With Nikki Lindgren, Founder of Pennock
Aug 30, 202430 minS0<p>Joining me today for a riveting AI & digital advertising conversation with Nikki Lindgren, Founder and Managing Partner at Pennock. Today's conversation covers the use of AI for agencies and how humans combined with...
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The Backwards Hat CMO
Quarterly Product Market Fit Analysis Is A Good Idea
Aug 6, 202411 minS0<p>How often does your company review your product market fit? The reality is most companies rarely review and analyze their product market fit. </p> <p>1. Begin by talking to your current customers↳ Don't just send...
The Backwards Hat CMO
Delivering Sales and Marketing Alignment
Aug 1, 20247 minS0<p>Delivering Sales and Marketing Alignment</p>
The Backwards Hat CMO
Driving Revenue With B2B Social Media - Why Don't More B2B Businesses Use These Channels?
Jul 1, 20247 minS0<p>One of the most important strategies of just about any B2B business is its social media channels. So why do so many B2B brands avoid a regular posting cadence? </p> <p> </p> <p>Certainly, the answers to this question...
The Backwards Hat CMO
Is Product Led Growth Really The Right Strategy
Jun 26, 20247 minS0<p>As Axl Rose might say, "Welcome to the PLG Jungle."</p> <p>In the jungle, many startups have solid products but little experience in acquiring customers. </p> <p>In general, PLG models almost always look attractive...
The Backwards Hat CMO
A Chat with Mitch Duckler about the Challenges AI Poses for Brand Marketers
Mar 27, 202432 minS0<p>On today’s show, I chat with Mitch Duckler about a wide range of riveting marketing topics including the challenges AI poses for Brand Marketers, Gen Z “ME” vs. Gen Z “WE”, and more. </p> <p>Duckler is the founder...
The Backwards Hat CMO
A DEEP DIVE INTO RIVIAN AND IT'S POTENTIAL BRAND SHIFT
Mar 15, 202412 minS0<p>On today's Backwards Hat CMO Pod, I cover Rivians recent introduction of 3 new models which are are primarily focused on swimming the brand into the affordable portion of the electric car market. </p> <p><br></p>...
The Backwards Hat CMO
MARK CUBAN TALKS AI, PLUS WHAT DOES CHATGPT SAY?
Mar 10, 20249 minS0<p>Beyond Mark Cubans recent remarks on CNBC about AI, it is clear that AI is hear to stay. </p> <p><br></p> <p>At this point it's safe to say that AI is everywhere. The reality is the use of AI was EMBRACED by big...
The Backwards Hat CMO
MEMORABLE Social Media MATTERS
Feb 29, 202413 minS0<p>The most obvious statement I can make is to remind brands that their social media posts should be memorable. </p> <p><br></p> <p>At this point, every marketer and management team understands that social media posts...
The Backwards Hat CMO
Elevating Your Brand Begins with Knowing You Have Really Strong Product Market Fit….
Jan 3, 202410 minS0<p>Whether you're a startup or an established brand the fastest way to achieve success begins with being honest about your brand's product market fit - remove what we want, and replace that sentiment with what we know...
The Backwards Hat CMO
The AI IMPACT on PR/Comms Strategies: Insights from Lisa Helfer
Dec 20, 202337 minS0<p>On today’s Backwards Hat CMO Pod, I caught up with Lisa Helfer to discuss the impact AI is already having on PR/Comms strategies. We cover everything from AI ethics to how AI is changing how PR professionals work...
The Backwards Hat CMO
Preparing for the Cookie Collapse: Insights from Jeff Greenfield, the Cookie Monster
Dec 5, 202334 minS0<p>On this week's Backwards Hat CMO Pod, I interviewed Jeff Greenfield, the Cookie Monster who discusses the upcoming cookie collapse. We dive deep into why third-party cookies are going away from browsers in Q3 of...
The Backwards Hat CMO
An AIRCOVER Marketing Strategy Delivers A Streamlined, Yet Highly Efficient Marketing Team
Nov 16, 202311 minS0<p>Have you ever encountered a brand that churns out an extensive volume of high quality content, leading you to believe the company must be raking in over $100 million, only to discover it's actually a startup with...
Episode #1
BHC 1 - The 3 Main Social Media Objectives
Oct 16, 20235 minS1<p>Dave covers the 3 main objectives of social media. Welcome to the Backwards Hat CMO Podcast. On today's show, we dive into the 3 main objectives you should have for your social media strategy.</p> <p>Did you know...
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