
Building Brand In A HIGHLY COMPETITIVE MARKET
Building Brand In A HIGHLY COMPETITIVE MARKET - plus some thoughts on a few of this year's Super Bowl Ads.

Hosted by Stealth.ltd · 🇺🇸 US · EN-US · 18 episodes
Established thought leaders with verified media credentials.
Welcome to the Backwards Hat CMO. On this podcast, we dive deep into the lessons learned by executives who’ve successfully launched and rapidly expanded their brands. Hosted by Silicon Valley marketing executive Dave, Dabbah who sits down with CEOs, CROs, CMOs, VPs, and director-level executives who’ve figured out how to win in their highly competitive markets. From growth programs to social media strategies, we focus on providing you details and strategies that will help you scale your growth programs and provide details on recommendations on how to improve your marketing operations.
Stealth.ltd hosts The Backwards Hat CMO, a business show with 18 episodes published.

Building Brand In A HIGHLY COMPETITIVE MARKET - plus some thoughts on a few of this year's Super Bowl Ads.

New sports leagues areemerging at record speed, giving advertisers fresh opportunities to engage live audiences. It feels like these leagues are formingas fast as Kevin Hart can drop a new commercial! 😆 On today’sBackwa

MIT study reveals when human-AI collaboration excels and where it falls short, urging organizations to rethink AI’s role in creative and decision-making tasks. The report, published in Nature Human Behaviour, unveils fin

On today's show I have an extensive conversation with Jeff Schaffzin about all things product marketing. From startups to large corporations our conversation covers product marketing and its impact on companies of all si

Joining me today for a riveting AI & digital advertising conversation with Nikki Lindgren, Founder and Managing Partner at Pennock. Today's conversation covers the use of AI for agencies and how humans combined with AI c

How often does your company review your product market fit? The reality is most companies rarely review and analyze their product market fit. 1. Begin by talking to your current customers↳ Don't just send them a survey,

Delivering Sales and Marketing Alignment

One of the most important strategies of just about any B2B business is its social media channels. So why do so many B2B brands avoid a regular posting cadence? Certainly, the answers to this question are different for ev

As Axl Rose might say, "Welcome to the PLG Jungle." In the jungle, many startups have solid products but little experience in acquiring customers. In general, PLG models almost always look attractive on paper. While ther

On today’s show, I chat with Mitch Duckler about a wide range of riveting marketing topics including the challenges AI poses for Brand Marketers, Gen Z “ME” vs. Gen Z “WE”, and more. Duckler is the founder and managing p

On today's Backwards Hat CMO Pod, I cover Rivians recent introduction of 3 new models which are are primarily focused on swimming the brand into the affordable portion of the electric car market. The question is does thi

Beyond Mark Cubans recent remarks on CNBC about AI, it is clear that AI is hear to stay. At this point it's safe to say that AI is everywhere. The reality is the use of AI was EMBRACED by big companies years before the C

The most obvious statement I can make is to remind brands that their social media posts should be memorable. At this point, every marketer and management team understands that social media posts should be memorable. Yet,

Whether you're a startup or an established brand the fastest way to achieve success begins with being honest about your brand's product market fit - remove what we want, and replace that sentiment with what we know. * In

On today’s Backwards Hat CMO Pod, I caught up with Lisa Helfer to discuss the impact AI is already having on PR/Comms strategies. We cover everything from AI ethics to how AI is changing how PR professionals work daily.

On this week's Backwards Hat CMO Pod, I interviewed Jeff Greenfield, the Cookie Monster who discusses the upcoming cookie collapse. We dive deep into why third-party cookies are going away from browsers in Q3 of 2024. Wh

Have you ever encountered a brand that churns out an extensive volume of high quality content, leading you to believe the company must be raking in over $100 million, only to discover it's actually a startup with just 4

Dave covers the 3 main objectives of social media. Welcome to the Backwards Hat CMO Podcast. On today's show, we dive into the 3 main objectives you should have for your social media strategy. Did you know that 78% of pe
Tiger Woods
1 appearance on this show
Napheesa Collier
WNBA All-Star · Unrivaled
1 appearance on this show
Rory McIlroy
1 appearance on this show
Breanna Stewart
keynote speaker · Unrivaled
1 appearance on this show
Nikki Lindgren
Founder and Managing Partner · Pennock Co.
1 appearance on this show
Mitch Duckler
founder and managing partner · Full Surge
1 appearance on this show
Mark Cuban
Mark Cuban Cost Plus Drug Company
1 appearance on this show
Jeff Greenfield
co-founder and CEO · Provalytics
1 appearance on this show
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The Backwards Hat CMO is hosted by Stealth.ltd. The show is categorised under business (marketing) and has published 18 episodes.
The Backwards Hat CMO has published 18 episodes.
The Backwards Hat CMO regularly covers business, marketing. It sits in the business category, with a marketing focus.
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