Hosted by Unknown Host · 🇺🇸 US · EN · 137 episodes
Established thought leaders with verified media credentials.
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com. Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies? What is the role of data analytics in understanding consumer behavior? What are the best practices for integrating AI into your marketing campaigns? What is the future of personalized and content marketing with AI? What are some AI success stories and case studies: Brands leading the way in AI marketing? How can we best overcome challenges in adopting AI technologies for marketing? How can we measure the ROI of AI-based marketing initiatives? How can we build a customer journey map leveraging AI insights? How can we maintain privacy, data protection and cyber security in the age of AI marketing. How can we build a skilled team to leverage AI in marketing? What is AI's influence on social media marketing strategies? What is the right balance between AI automation and the human touch in marketing? What are the limits of using AI to support Chatbots? How can young marketers leverage AI in their careers? Topics Discussed: AI Marketing Data Analytics Predictive Analytics Brand Strategies AI Ethics Creative Advertising Marketing ROI Customer Journey Content Marketing Chatbots Data Privacy Social Media Strategies Small Business Marketing Prompt design and engineering Main Questions: What is the difference between ChatGPT and Bard? How can Canva be used for image development? What is a Large Learning Model (LLM)? Testimonials: In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign. Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers. Sonia Serrao, Senior Director, Brand Marketing at Tarkett Sign up now for more episodes.
Unknown Host hosts The Backstory on Marketing and AI, a arts show with 137 episodes published.
Artificial intelligence is changing how businesses operate, but implementing AI successfully requires much more than choosing the right tools. In this episode of Backstory on Marketing and AI , we explore why many AI pro
AI and Marketing are evolving rapidly as search engines become increasingly powered by artificial intelligence. In this episode of Backstory on Marketing and AI, we discuss how businesses can improve visibility in AI sea
Discover how AI and Marketing are reshaping PR workflows. This episode covers platforms like HARO and Connectively, showing how AI-enabled Market Research connects experts to journalists. Learn the balance between AI eff
In this episode of Backstory on Marketing and AI , we explore how AI and Marketing are transforming campaign optimization, analytics, and creative strategy. The discussion covers how AI enabled Market Research helps mark
In this episode of Backstory on Marketing and AI, we discuss the future of digital advertising, consumer privacy, and AI enabled Market Research. The conversation explores how marketers use AI-driven targeting, consumer
In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are changing the way enterprise companies approach growth, analytics, and customer intelligence. The conversation dives into how organ
This episode explores the evolving world of AI and Marketing. Learn how AI enabled Market Research helps businesses grow faster and smarter. Key takeaways include: Why mastering one AI tool improves results How to build
In this episode, we dive into AI's transformative role in marketing. Kate Parker from Transcend discusses how companies can leverage AI to improve personalization, target the right audiences, and drive revenue growth. Wi
AI and Marketing are transforming digital ecosystems. This episode explores zero-click search and declining traffic. Learn how AI enabled Market Research is changing decisions. Discover the importance of vector-ready con
This episode of The Backstory on Marketing and AI explores the future of SEO in an AI first world. The conversation focuses on what brands must do to stay visible as search behavior changes. Topics include: • How AI and
In this episode, we dive into the world of AI and marketing with Joshua Gould, CEO of The Big Word. Gould shares his experience of scaling his business through the use of AI, focusing on how AI can improve operational ef
Artificial intelligence is rapidly changing how companies approach marketing strategy. In this episode of The Backstory on Marketing and AI, we explore how organizations are adopting AI tools to improve marketing perform
In this episode, we explore the convergence of AI and marketing. From AI-enabled market research to real-world examples of AI in action, we discuss the practical applications of AI in marketing. Learn how organizations a
In this episode, we explore the growing influence of AI in marketing and its role in AI-enabled market research. Discover how AI is streamlining marketing efforts, from optimizing ad campaigns to improving customer targe
Artificial intelligence continues to transform how businesses approach marketing strategy and customer research. In this episode of Backstory on Marketing and AI, we explore how AI enabled Market Research is helping comp
Artificial intelligence is rapidly transforming how companies approach marketing strategy. In this episode of Backstory on Marketing and AI , we explore how organizations can combine AI and Marketing to build scalable gr
AI and Marketing are evolving together at unprecedented speed. In this episode, we examine how large language models increase efficiency but also create homogeneity that reduces competitive differentiation. The conversat
AI and Marketing is evolving at unprecedented speed. Organic Google search traffic is declining, while AI search tools are gaining share. Brands must rethink how they approach visibility and discovery. AI enabled Market
Healthcare organizations deliver exceptional clinical care, yet operational inefficiencies often remain hidden behind the scenes. In this episode of The Backstory on Marketing and AI, we explore how operational intellige
Amazon is entering a new era of AI-driven commerce. AI and Marketing now operate together in shaping visibility, personalization, and purchase behavior. In this episode, we explore how Amazon’s evolving algorithms reward
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The Backstory on Marketing and AI is hosted by Unknown Host. The show is categorised under Arts (marketing) and has published 137 episodes.
The Backstory on Marketing and AI has published 137 episodes.
The Backstory on Marketing and AI regularly covers Arts, Books, Business, Marketing, Education. It sits in the Arts category, with a marketing focus.
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Episodes of The Backstory on Marketing and AI average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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