business
Hosted by Signify Marketing · business · EN-US
The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.
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Contact path
Verified email
Booking probability
46%
Guest openness
Selective
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Signup to Generate a PitchThe Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments.
The Back Office is hosted by Signify Marketing. The show has published 25 episodes to date.
Recent episodes include "Advocating for Your Business" (28 October 2026, 37 minutes), "Strategy Session - Your Marketing Ecosystem" (16 September 2026, 41 minutes), and "Strategy Session: The Clarity Test" (9 September 2026, 31 minutes).
The Back Office publishes roughly weekly, with episodes averaging 51 minutes across 25 episodes.
Booking probability for The Back Office is 46%, and the host is rated Selective on guests. The Back Office requires a Pod Score of 80 or higher. The Back Office's contact route on record: verified email.
The strongest fits for The Back Office are Business & Management Consulting and Marketing, Advertising & PR. The Back Office has a business audience.
Signify Marketing hosts The Back Office, a business podcast with 25 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #26
Cierra Campbell is an entrepreneur and the owner of Bluebird Art Studios and Little Chef's Academy, two creative businesses centered around providing opportunities for learning, exploration, and hands-on experiences...
Episode #24
You’re posting on social media. You have a website. You’ve set up Google. Maybe you’re sending emails, attending events, creating content, running ads, or collaborating with other businesses. You’re doing a lot of...
Episode #23
Before you create more content, spend more money on ads, or add another marketing platform, there’s a question you need to answer: Is your marketing actually clear? It’s easy for marketing to become a checklist of...
Episode #22
Entrepreneurship is about solving problems. For Dr. Brandon and Dr. Sarah Washatka, that problem wasn't simply how to open another medical practice—it was how to rethink the way healthcare is delivered. In this episode...
Entrepreneurship often requires more than a great idea—it requires trust, resilience, and a willingness to grow alongside the people building it with you. In this episode of The Back Office , Dalayna Dillon sits down...
Episode #20
Content is important—but content alone isn't a marketing strategy. In this Strategy Session of The Back Office, Dalayna Dillon is joined by content creator Maddie Cheatham for a conversation about what actually makes a...
Episode #19
Taking over a business is about more than changing the name on the door. It's learning to lead.Building trust.Honoring what's been built while creating something that's uniquely your own. In this episode of The Back...
Episode #18
<p>Entrepreneurship is often talked about strategically.</p><p>Growth. Revenue. Marketing. Leadership.</p><p>But what about the emotional side of building a business?</p><p>In this episode of The Back Office, Dalayna...
Episode #18
Entrepreneurship is often talked about strategically. Growth. Revenue. Marketing. Leadership. But what about the emotional side of building a business? In this episode of The Back Office , Dalayna Dillon sits down with...
Episode #17
<p>In a world where customers have endless choices, what actually makes a business stand out? </p><p>In this episode of The Back Office, I sit down with Deborah Jenkins, co-owner of Doc J’s Heat & Air Tulsa, to talk...
Episode #17
In a world where customers have endless choices, what actually makes a business stand out? In this episode of The Back Office, I sit down with Deborah Jenkins, co-owner of Doc J’s Heat & Air Tulsa, to talk about the...
Episode #16
<p>What does it really take to write a book… and build a message people connect with?</p><p>In this episode of The Back Office, I sit down with author, storyteller, and entrepreneur Shelby Gardner to talk about the...
Episode #16
What does it really take to write a book… and build a message people connect with? In this episode of The Back Office , I sit down with author, storyteller, and entrepreneur Shelby Gardner to talk about the unseen side...
Episode #15
<p>What happens when creatives stop competing with each other — and start building together?<br/><br/>In this episode of The Back Office, Dalayna Dillon sits down with photographers and entrepreneurs Courtni Miller and...
<p>What does year one of business actually teach you?</p><p>In this episode of The Back Office, Dalayna Dillon sits down with Paul Stansberry, owner of PLS Balance My Books, for an honest conversation about the...
Episode #13
<p>What if organization wasn’t just about cleaning up a space — but creating clarity in someone’s life?</p><p>In this episode of The Back Office, Dalayna Dillon sits down with Britian Augustine, owner of Sort’N Thru It...
Episode #12
<p>What is marketing… really?</p><p>In this Strategy Session episode of The Back Office, Dalayna Dillon sits down with marketing professional Brad Buchert to unpack one of the most misunderstood concepts in...
The Back Office
<p>This month marks 5 years of Signify Marketing. So for this special bonus episode of The Back Office, we’re flipping the script. Instead of asking the questions, Dalayna Dillon sits in the guest seat as Danette Dillon...
<p>Why does hiring feel harder than it’s ever been?</p><p>In this episode of The Back Office, Dalayna Dillon sits down with Carrie Corcoran, founder of Unbreakable Light and a leading voice in employer branding and...
Episode #9
<p>What does it really take to turn something you love into something that lasts?</p><p>In this episode of The Back Office, I sit down with Alexandra Coppinger, co-owner of Common Tart—a Tulsa-based pie shop she built...
Recent guests on The Back Office. Study who booked and why before you pitch.
Co-Chair of White-Collar Criminal Defense & Regulatory Compliance Practice Group, Bethel Evangelical Church in Gorseinon
5th grade Chinese teacher, David and Barbara Green Centre for Global Leadership at Oral Roberts University
Managing Partner and Founder, 3 Natives Tulsa and 3 Natives Owasso
Longevity Effect
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