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Hosted by Signify Marketing · 🇺🇸 US · EN-US · 18 episodes
Established thought leaders with verified media credentials.
The Back Office is where the real conversations about business live. The wins no one posts about. The pivots that weren’t planned. The uncomfortable numbers. The hard lessons. The “are we doing this right?” moments. Each episode is filmed inside a local business and features candid conversations between entrepreneurs, operators, and marketing minds who aren’t here to perform — they’re here to tell the truth. This isn’t the polished highlight reel. It’s the strategy, stress, systems, mistakes, and momentum happening behind the scenes. If you’re building something — and want honest insight from people who are actually in it — welcome to The Back Office. Pull up a chair.
Signify Marketing hosts The Back Office, a business show with 18 episodes published.
Taking over a business is about more than changing the name on the door. It's learning to lead.Building trust.Honoring what's been built while creating something that's uniquely your own. In this episode of The Back Offi
Entrepreneurship is often talked about strategically. Growth. Revenue. Marketing. Leadership. But what about the emotional side of building a business? In this episode of The Back Office, Dalayna Dillon sits down with As
Entrepreneurship is often talked about strategically. Growth. Revenue. Marketing. Leadership. But what about the emotional side of building a business? In this episode of The Back Office , Dalayna Dillon sits down with A
In a world where customers have endless choices, what actually makes a business stand out? In this episode of The Back Office, I sit down with Deborah Jenkins, co-owner of Doc J’s Heat & Air Tulsa, to talk about the powe
In a world where customers have endless choices, what actually makes a business stand out? In this episode of The Back Office, I sit down with Deborah Jenkins, co-owner of Doc J’s Heat & Air Tulsa, to talk about the powe
What does it really take to write a book… and build a message people connect with? In this episode of The Back Office, I sit down with author, storyteller, and entrepreneur Shelby Gardner to talk about the unseen side of
What does it really take to write a book… and build a message people connect with? In this episode of The Back Office , I sit down with author, storyteller, and entrepreneur Shelby Gardner to talk about the unseen side o
What happens when creatives stop competing with each other — and start building together? In this episode of The Back Office, Dalayna Dillon sits down with photographers and entrepreneurs Courtni Miller and Mekala Stiek,
What does year one of business actually teach you? In this episode of The Back Office, Dalayna Dillon sits down with Paul Stansberry, owner of PLS Balance My Books, for an honest conversation about the realities of build
What if organization wasn’t just about cleaning up a space — but creating clarity in someone’s life? In this episode of The Back Office, Dalayna Dillon sits down with Britian Augustine, owner of Sort’N Thru It and founde
What is marketing… really? In this Strategy Session episode of The Back Office, Dalayna Dillon sits down with marketing professional Brad Buchert to unpack one of the most misunderstood concepts in business. Because mark
This month marks 5 years of Signify Marketing. So for this special bonus episode of The Back Office, we’re flipping the script. Instead of asking the questions, Dalayna Dillon sits in the guest seat as Danette Dillon lea
Why does hiring feel harder than it’s ever been? In this episode of The Back Office, Dalayna Dillon sits down with Carrie Corcoran, founder of Unbreakable Light and a leading voice in employer branding and talent strateg
What does it really take to turn something you love into something that lasts? In this episode of The Back Office, I sit down with Alexandra Coppinger, co-owner of Common Tart—a Tulsa-based pie shop she built alongside h
What happens when you see a problem in your industry — and decide to build a solution instead of accepting it? In this episode of The Back Office, Dalayna Dillon sits down with Elliot Mooney, founder of Mooney Cardiac Sc
In this episode of The Back Office, Dalayna Dillon is joined by photographer and business owner Traci Baker in a slightly different format — a strategy session designed to help business owners think more strategically ab
In this episode of The Back Office, Dalayna Dillon sits down with Cameron Cooke, founder of Skintopia Studio + Spa, to talk about building a premium, experience-driven brand in the wellness space. With over 20 years of e
In this episode of The Back Office, Dalayna Dillon sits down with Heather Turner, business owner of Anthem Road Academy and a strategic leader in Oklahoma’s economic development efforts, to talk about the patterns she ha
What does it take to build a business in one of the most competitive creative industries? In this episode of The Back Office, Dalayna Dillon sits down with Traci Baker, founder of Traci Baker Photography, to talk about t
What if your workout didn’t just make you stronger — but made your entire life better? In this episode of The Back Office, Dalayna Dillon sits down with Barry Wise, founder of B Wise Fitness, to talk about what it really
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The Back Office is hosted by Signify Marketing. The show is categorised under business (marketing) and has published 18 episodes.
The Back Office has published 18 episodes.
The Back Office regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
The Back Office is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Back Office hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Back Office average 50 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Back Office's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 12 days ago.