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Hosted by Kevin Chen & George Coudounaris · 🇺🇸 US · EN · 256 episodes
Established thought leaders with verified media credentials.
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/Want more? Check out our weekly articles on https://theb2bplaybook.com/Remember, with the right plan, anyone can grow their business online!
Kevin Chen & George Coudounaris hosts The B2B Playbook, a business show with 256 episodes published.
In this video, Kevin and I break down Be Seen, the third step of our 5Bs go-to-market framework, and how to actually get your helpful B2B content in front of your dream customers using organic and paid distribution. We c
In this video, Kevin and I break down the Be Helpful phase of the 5Bs Go-To-Market framework, the second step in building a B2B demand generation engine that actually works. We cover: → Why helpful content beats hype con
In this video, Kevin and I break down the Be Ready phase of the 5Bs Go-To-Market framework, the first and most critical step in building a B2B demand generation engine that actually works. We cover: → Why deeply understa
B2B Go To Market Strategy: Why Your Lead Gen Is Broken Your lead gen program is filling a CRM and burning your market at the same time. In episode one of The 15 Minute GTM Fix, a miniseries with our friends at Dealfront,
In this video, I sit down with rev ops expert Pasha and Adem to unpack why revenue is really an architecture problem, not a sales problem. We get into cutting through the AI noise, why your CRM ends up as a record of opt
In this episode, Kevin and George break down their entire Five BE's framework for B2B marketing and demand generation, recorded live in studio. It's the system we came up with over 200 episodes ago, and we put it through
In this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating the whole thing. We cover: → Why doing SEO
In this video, Kevin and I get into whether you actually need flashy AI-powered analytics to measure your B2B marketing, or whether some clear objectives and a simple spreadsheet will do the job just fine. We cover: → Wh
In this video, we sit down with Brian Williams from Hockey Stick Advisory to break down how B2B companies can actually build partnerships into a real revenue channel, not just a logo wall. We cover: → Why partnerships ne
In this episode, we break down why B2B marketing attribution is broken and what you should actually be doing instead to measure what's working without losing your mind. We cover: → Why multi-touch attribution keeps lying
In this episode, we break down category entry points and how to use LinkedIn ads to plant your brand in buyers minds way before they're even ready to buy. We cover: → What category entry points actually are and why they
In this video, I sit down with B2B YouTube specialist Samu Kovács to break down why YouTube is one of the most underrated and untapped channels in B2B right now. We cover: → Why YouTube beats LinkedIn for cutting through
In this video, I sit down with Georgia Watson, a 21-year IBM veteran, and Adem Manderovic to dig into why sales enablement keeps failing even when companies are spending big on it. We cover: → Why strategy is rarely the
In this episode, we break down how to actually measure brand impact without overcomplicating it, including the leading indicators lean B2B teams should track before pipeline shows up. We cover: → Why leading indicators m
Most B2B marketers think demand generation and lead generation are the same thing. They’re not. And confusing the two is exactly why your pipeline isn’t growing. In this episode, we break down the real difference between
In this video, I break down AI visibility and GEO vs traditional SEO, and whether any of it actually changes how B2B teams should go to market. We cover: → What AEO and GEO actually mean and how they differ from traditio
Closed Loop Sales Strategy: Why Most B2B Teams Are Getting It Wrong Most B2B teams are still chasing meetings, pipeline, and MQLs—without ever understanding if a buyer is actually ready to buy. In this episode, we join K
Is Account-Based Marketing Worth It? (Most Teams Get This Wrong) Most B2B teams jump into ABM without asking the one question that actually matters: should you even be doing it? In this episode, we break down what accoun
Most B2B marketers run LinkedIn ads… but never turn them into real pipeline. In this video, I break down the exact LinkedIn Ads strategy we used to help a B2B agency client go from zero to $185k a month in just 22 months
In this video, we break down what OpenAI's new ChatGPT ads mean for B2B marketers, and why it's probably not the performance channel you should be betting on in 2026. We cover: → The background behind OpenAI's push into
Luke Winter
experimental archaeologist · Wallbreaker
1 appearance on this show
Adam Holmgren
Global Demand Generation Strategy Lead · GetAccept
1 appearance on this show
Georgia Watson
IBM
1 appearance on this show
Alex Bedwani
PetsOnMe
1 appearance on this show
Matt Maynard
Asana
1 appearance on this show
Phil Cleary
Salesforce
1 appearance on this show
Ari Yablok
Island
1 appearance on this show
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The B2B Playbook is hosted by Kevin Chen & George Coudounaris. The show is categorised under business (marketing) and has published 256 episodes.
The B2B Playbook has published 256 episodes.
The B2B Playbook regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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