The Avalanche Podcast

Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.

The Avalanche Podcast is a business podcast hosted by Unknown Host, with 99 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Avalanche Podcast, a business show with 99 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #47

  Marketing Momentum: How Fast You Decide Is Your Competitive Advantage

  Aug 5, 20263 minS2

  Send us Fan Mail The companies that win are not always the ones with the biggest budgets. In this episode, Lance draws on 12 years of strategy meetings to describe what separates companies with momentum from companies that stall. You will hear the five patterns that make progress difficult, the question our best clients ask, and why evidence-based experiments beat waiting for certainty. You will walk away with an exercise you can run this week on the one improvement your team has been talking about for months. Subscribe to get every new episode. #MarketingPodcast #MarketingStrategy #HomeServicesMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

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  Episode #46

  Marketing Momentum: Improve Your Website in 90 Days Without a Redesign

  Jul 22, 20264 minS2

  Send us Fan Mail What phrase has Lance heard most in 12 years of running an agency? "I wish we would have started sooner." In this episode, Lance breaks down why website opportunities sit untouched for years and what to do instead of a giant yearly redesign. He walks through the quarterly rock approach: one meaningful website improvement every 90 days, with an owner and a deadline. From service pages to FAQs to case studies, he shows how small projects add up. You will leave with a simple way to improve your website four times a year and a list of rocks you can start this quarter. Subscribe to get every new episode. #MarketingPodcast #SEO #WebsiteStrategy #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

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  Episode #45

  Marketing Momentum: How to Get More Referrals From Your Customers

  Jul 15, 20263 minS2

  Send us Fan Mail The most valuable marketing often starts after someone becomes a customer. A few weeks ago, my family and I were invited to a customer appreciation night at a Whitecaps game. The company that financed my house covered tickets, food, and welcomed the whole family. They weren't selling anything. They just wanted to say thanks. I left feeling appreciated, and now I'll happily refer them. If you want that same kind of loyalty, keep showing up for the people who already trust you. A few ways to do it: A customer-only newsletter Customer events and experiences Helpful updates and resources Content that helps them get more from what they bought Subscribe to catch the next marketing minute. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

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  Episode #44

  Marketing Momentum in a Minute: The Free Tool That Connects Website Changes to SEO Results

  Jul 8, 20263 minS2

  Send us Fan Mail Most teams have no reliable way to connect website changes to performance data. That is the problem Lance built Page Pulse to solve. In this episode, Lance walks through Page Pulse, a free tool he built to track changes on web pages and overlay them directly against performance data. You will hear how to get it set up in minutes, how to track competitor pages, and how the data compounds over time into patterns that actually help you make better decisions. Get started for free at pagepulse.dev. Subscribe to get every new episode. #MarketingPodcast #SEO #ContentMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

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  Episode #43

  Marketing Momentum: Can AI Replace Your Marketing Team?

  Jul 1, 20263 minS2

  Send us Fan Mail AI can help you build the plane, but it still can't fly it. In this episode, Lance breaks down what AI can and can't do for your marketing. It will design websites, write copy, and build reports, but it can't own the outcome that matters, which is business growth. He shares an exercise that maps every AI-assisted project from the past year against its results, so you can see where human judgment is doing the heavy lifting. You'll leave knowing where AI belongs in your marketing and where an experienced person still needs to be in the cockpit. Subscribe to get every new episode. #MarketingPodcast #AISearch #MarketingStrategy #SEO Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

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Recent guests on The Avalanche Podcast. Study who booked and why before you pitch.

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