
The Authority Company
Robinson Aquino's 4-Step Framework for When Your Business Model Stops Working (Pause, Shrink, Plan, Grow)
Is your business in a rough patch β or is something structurally broken? Robinson Aquino, author of The Small Business Money Game, returns to Entrepreneur | Authorities to break down how owners can spot the early warning signs of a business in trouble, why taking on more debt can make things worse, and his PSPG framework β Pause, Shrink, Plan, Grow β for navigating a turnaround. In this episode: β’ How to tell a temporary rough patch from a structural business problem β’ The KPIs every owner should track monthly (and why most don't) β’ The real story of "Gina," whose growing business was losing money the whole time β’ Debt vs. equity: when borrowing helps, and when it delays the inevitable β’ The Pause, Shrink, Plan, Grow framework for turning a business around β’ Rob's contrarian take on AI, commoditization, and the next 5β10 years of work Learn more about Robinson Aquino and The Small Business Money Game οΈ Entrepreneur Authorities β conversations with leaders, builders, and thinkers helping entrepreneurs make smarter decisions. #SmallBusiness #Entrepreneurship #BusinessTurnaround #Finance #Leadership Timestamps00:00 Intro β Rob Aquino returns to talk business turnarounds 01:00 Rough patch vs. structural problem β how to tell the difference 02:00 Why it's usually a third party (banker, advisor, accountant) who breaks the news 04:00 How often should you actually meet with your accountant? 05:00 Early warning signs: KPIs, thin margins, unclear financials 07:00 The "belt size" analogy β how businesses quietly expand the danger zone 10:00 Case study: Gina's events business β successful on paper, losing money underneath 13:00 Debt vs. equity β "borrowing from your future self" 15:00 How Gina used short-term financing to bridge an equity raise 18:00 Why most small business owners don't actually have access to equity 19:00 "It's essentially every small business" β the Ponzi-scheme cash flow problem 22:00 Why recessions repeat every 5β6 years like clockwork 23:00 The PSPG Framework: Pause 25:00 "Would we fund this again today?" β the power of re-evaluating old bets 26:00 AI, commoditization, and the "1998 website gold rush" analogy 32:00 What to do tomorrow morning if you know something's wrong 33:00 Closing β credit delinquencies, functional unemployment, and where the economy really stands


