
Episode #38
Taking play seriously
What does play have to do with design and manufacturing? Everything. In this episode Michelle Lee, Partner and Executive Managing Director at IDEO, reframes play not as a fun distraction but as a discipline: a deliberate practice of curiosity, creativity, and experimentation that has helped global brands crack their hardest problems. Drawing on a career spanning aerospace engineering, the toy industry, and the world’s most influential design consultancy, she makes a compelling case: the leaders willing to ask the dumb question and prototype the bold idea are the ones who land on genuinely transformative answers. Technology, she argues, is only ever as powerful as the human curiosity behind it. Shaping what comes next Autodesk gives design and engineering teams the tools to innovate faster, work more sustainably, and go to market with confidence. Explore our manufacturing ecosystem Hosted on Acast. See acast.com/privacy for more information.

