Episode #301
301 You Can Make a Lot of Money by Just Breaking Even
Send us Fan Mail Add 30% to your revenue with order bumps in 3 simple steps https://funnels.datadrivenmarketing.co/order-bump-blueprint Annelies Espeel spent over 20 years treating patients in Brussels as a Chinese medicine practitioner and acupuncturist. Then she built an online masterclass, started running Meta ads, and found herself breaking even almost immediately. No backend, no upsell, no guarantee on the page. Just a solid product and a funnel that was halfway there. In this episode, I sat down with Annelies and walked through her entire setup live. We looked at her sales page together, and she is already doing a lot of things right. She leads with the customer's pain, she has testimonials, she has an order bump that is actually converting. But there were some clear gaps, and we got into all of them. Headline placement, button copy written in the first person, adding a transformation section, why bonuses work best when they answer specific objections, and what an upsell could do for her return on ad spend. What I found refreshing about Annelies is how honest she was about the learning curve. She came from Chinese medicine, not marketing. She said it plainly: "I have content, I just didn't see the wall behind it." That is such a common place to be, and she is already further along than she thinks. If you are at the stage where your funnel kind of works but you are not sure why it is not scaling, this one is worth your time. Check out Annelies's work: www.sparkleyourvitalenergy.com instagram.com/anneliesespeel ▶️ https://kayanova.eu/en/sparkle-your-vital-energy/
