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Hosted by Beatrice Gutknecht · 🇺🇸 US · EN · 55 episodes
Established thought leaders with verified media credentials.
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star?Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.The Art of Positioning podcast teaches you how to rewire operations around new positioning.The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.Rebrands, fluffy words, and pictures can take a walk.Check your brand health today: www.badasserybyb.com/brand-health-auditLet’s freakin’ go!
Beatrice Gutknecht hosts The Art of Positioning, a business show with 55 episodes published.
Christine Slocumb can do just about anything for anyone. Which is how she ended up spending five years at the same revenue, the same margin, and everyone telling her the agency looked great. She'd built Clarity Quest int
Most businesses are built around one kind of brain. Usually yours as the founder, and then wonder why their top performers burn out, go silent, or check out while still technically doing their job. In this episode, we ge
Most businesses don't fall apart from bad decisions. They fall apart from good ones made too soon. A second brand. A new offer. Another location. It all looks like momentum until the original thing starts cracking with c
Your website gives off a feeling. Your brand has a story. But are they actually saying the same thing? In this Art of Positioning episode, we go at it from three angles: visuals, words, and strategy, with UX designer Rac
Laid off in the middle of the 2008 crash with a day’s notice and no savings cushion, Dave Marciniak did the one thing he could not afford to do: he started again. That decision led him into landscaping, where he built a
Wendy Murphy, CEO of second‑generation Timber Tech Truss (started by her parents in 1980), shares what growth really looks like when you go from family-run to private equity-backed, and then acquire two businesses in 18
Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable. She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was breaking. So she repositi
Chick-fil-A had a 3M-follower TikTok goldmine. They told her to stop posting. Merriam Webb was showing staff meals, building massive organic reach. Corporate shut it down. She left and got a Shake Shack deal instead. Tha
At $1.2M, everything stopped working. Landscape company Downer Brothers could add more crews, more equipment, and watch revenue grow. Until they couldn't. Profit tanked. Hours piled up. Same money. Nicole Downer had to r
Your brand needs to evolve. But what if you lose the customers who got you here? Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through repositioning without aliena
When your team tells different stories about your business, customers notice. PR strategist Gloria Chou had a team of seven plus a CMO who couldn't grow her account because everyone was following marketing templates inst
Most business owners think they'll just clean things up when they're ready to sell. Well, as great as that would be, it doesn’t work that way. In this episode of The Art of Positioning, M&A attorney Alexandria Seydel and
Marketing. It’s not about you. Nope, no buts. It’s not. As co-host of Blame it on Marketing Emma Davies says: “Marketing's not about vibes. Marketing is art and science. So if they're not asking for data and they're just
Your brand is one viral moment away from disaster. Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger. In this episode: →
Company cultures are broken. And ping-pong tables are NOT the answer. But what is? And how much does your brand strategy play a part? Juan Carlos Morales, a recruiting expert, Desiree Goldey, a DIB specialist, and Beatri
There’s fluff content, then there is practical business troubleshooting. This episode is all about the latter. The Art of Positioning, host Beatrice Gutknecht, and this week’s operations-focused guests, Brandon Gano, COO
Is it time to rethink your AI approach to your brand voice? Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's me
We killed The Art of Branding. It’s dead. Buried. RIP to a mostly decent name. Is this a resurrection? A new position? Or did we just do a Jaguar and say duck you to everything that’s been built so far? In this first epi
What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoid
In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of t
Taylor Wilson
transformational life coach and meditation teacher · Creative Schizzle
1 appearance on this show
T. Tara Turk-Haynes
VP of talent acquisition and DEI · Equity Activations
1 appearance on this show
Gloria Chou
PR strategist and podcast host · Small Business PR
1 appearance on this show
Dr Emma Davies
Director and UK Lead for Regeneration at Atkins Realis · Chapman Taylor Architects
1 appearance on this show
Gordon Firemark
lawyer, author and legal expert for podcasters
1 appearance on this show
Oliver Aust
former easyJet Chief Communicator, bestselling author, founder of Speak Like a CEO
1 appearance on this show
Desiree Goldey
director of marketing and culture · ZRG Embedded Recruiting and Interim Solutions
1 appearance on this show
Brandon Gano
COO · Human Ops Technologies
1 appearance on this show
Chris Harris
bestselling author, keynote speaker, Martial Arts Hall of Fame inductee, creator of Roku Jitsu · Oregon Department of Transportation
1 appearance on this show
Alex M H Smith
bestselling author and street strategist · Basic Arts
1 appearance on this show
Dave Gulas
President and Co-founder · EZDC 3PL
1 appearance on this show
Cameron Varner
Banbury Lane Design
1 appearance on this show
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The Art of Positioning is hosted by Beatrice Gutknecht. The show is categorised under business (marketing) and has published 55 episodes.
The Art of Positioning has published 55 episodes.
The Art of Positioning regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Art of Positioning is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Art of Positioning hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Art of Positioning average 64 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates The Art of Positioning's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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