business
Hosted by Beatrice Gutknecht · business · EN · 55 episodes
What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star?Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.The Art of Positioning podcast teaches you how to rewire operations around new positioning.The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.Rebrands, fluffy words, and pictures can take a walk.Check your brand health today: www.badasserybyb.com/brand-health-auditLet’s freakin’ go!
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Contact path
Verified email
Booking probability
22%
Guest openness
Selective
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Signup to Generate a PitchWhat if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.
The Art of Positioning is hosted by Beatrice Gutknecht. The show has published 55 episodes to date.
Recent episodes include "Burn It All" (29 September 2026, 57 minutes), "Your Customers Grew Up. Did Your Brand? | Michael König & Owi (Mateusz Owsiany)" (15 September 2026, 94 minutes), and "Wrecked on a Handshake | Sherrie L Prince & Ivan Vickers" (1 September 2026, 64 minutes).
The Art of Positioning publishes roughly every two weeks, with episodes averaging 69 minutes across 55 episodes.
Booking probability for The Art of Positioning is 22%, and the host is rated Selective on guests. The Art of Positioning requires a Pod Score of 80 or higher. The Art of Positioning's contact route on record: verified email.
The strongest fits for The Art of Positioning are Marketing, Advertising & PR. The Art of Positioning has a business audience.
Beatrice Gutknecht hosts The Art of Positioning, a business show with 55 episodes published.
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Episode #21
Not the business. The bullshit around it. This is the final episode of The Art of Positioning . And no, this is not a neat little farewell episode where everyone pretends they had the plan all along. Beatrice sits down...
Episode #20
Your business has been around long enough to earn trust. But the audience that got you here is changing. And the next one may not care about the things that made you successful in the first place. So what do you do...
Episode #19
You shake hands. You're excited. You've both got ideas, big plans, and every reason to think it'll work. Then one person starts doing more than the other. Someone stops saying what they actually think. Decisions get...
Episode #18
Christine Slocumb can do just about anything for anyone. Which is how she ended up spending five years at the same revenue, the same margin, and everyone telling her the agency looked great. She'd built Clarity Quest...
Episode #17
Most businesses are built around one kind of brain. Usually yours as the founder, and then wonder why their top performers burn out, go silent, or check out while still technically doing their job. In this episode, we...
Episode #16
Most businesses don't fall apart from bad decisions. They fall apart from good ones made too soon. A second brand. A new offer. Another location. It all looks like momentum until the original thing starts cracking with...
Episode #15
Your website gives off a feeling. Your brand has a story. But are they actually saying the same thing? In this Art of Positioning episode, we go at it from three angles: visuals, words, and strategy, with UX designer...
Episode #14
Laid off in the middle of the 2008 crash with a day’s notice and no savings cushion, Dave Marciniak did the one thing he could not afford to do: he started again. That decision led him into landscaping, where he built a...
Episode #13
Wendy Murphy, CEO of second‑generation Timber Tech Truss (started by her parents in 1980), shares what growth really looks like when you go from family-run to private equity-backed, and then acquire two businesses in 18...
Episode #12
<p>Taylor Wilson ran a traditional agency. Hourly rates. Custom proposals. It wasn't scalable.</p><p><br></p><p>She could only sell so much of herself. Leadership buy-in took forever. Budgets got cut. The model was...
Episode #11
<p>Chick-fil-A had a 3M-follower TikTok goldmine. They told her to stop posting.</p><p><br></p><p>Merriam Webb was showing staff meals, building massive organic reach. Corporate shut it down. She left and got a Shake...
Episode #10
<p>At $1.2M, everything stopped working.</p><p><br></p><p>Landscape company Downer Brothers could add more crews, more equipment, and watch revenue grow. Until they couldn't. Profit tanked. Hours piled up. Same...
Episode #9
<p>Your brand needs to evolve. But what if you lose the customers who got you here?</p><p><br></p><p>Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through...
Episode #8
<p>When your team tells different stories about your business, customers notice.</p><p><br></p><p>PR strategist Gloria Chou had a team of seven plus a CMO who couldn't grow her account because everyone was following...
Episode #7
<p>Most business owners think they'll just clean things up when they're ready to sell.</p><p><br></p><p>Well, as great as that would be, it doesn’t work that way.</p><p><br></p><p>In this episode of The Art of...
Episode #6
<p>Marketing. It’s not about you.</p><p>Nope, no buts. It’s not.</p><p><br></p><p>As co-host of Blame it on Marketing Emma Davies says: “Marketing's not about vibes. Marketing is art and science. So if they're not...
Episode #5
<p>Your brand is one viral moment away from disaster.</p><p><br></p><p>Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge...
Episode #4
<p>Company cultures are broken.</p><p>And ping-pong tables are NOT the answer.</p><p>But what is?</p><p>And how much does your brand strategy play a part?</p><p>Juan Carlos Morales, a recruiting expert, Desiree Goldey...
The Art of Positioning
<p>There’s fluff content, then there is practical business troubleshooting.</p><p><br></p><p>This episode is all about the latter.</p><p><br></p><p>The Art of Positioning, host Beatrice Gutknecht, and this week’s...
Episode #2
<p>Is it time to rethink your AI approach to your brand voice?</p><p>Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your...
Recent guests on The Art of Positioning. Study who booked and why before you pitch.
transformational life coach and meditation teacher, Creative Schizzle
VP of talent acquisition and DEI, Equity Activations
PR strategist and podcast host, Small Business PR
Director and UK Lead for Regeneration at Atkins Realis, Chapman Taylor Architects
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