
Episode #0
EP43 | Build Your Brand, Then Scale: Marko Stavrou’s Founder Guide
Entrepreneur Marko Stavrou (“the Gen Z guy”) talks about starting Gen Link after a Standard Bank brief to connect young people to the bank’s ecosystem, and how the company has since worked with 50+ clients. He explains why many organisations overlook youth (low current spending power, short-term optimisation), and argues for data-led decisions grounded in direct customer research - using Capitec’s in-branch demand as an example. He details Gen Z channel behaviour (avoid email; view WhatsApp as personal; often don’t see services because of misfit distribution), and describes his team’s creator-driven research platform.<br /> <br /> On media, Marko outlin...






