The AI Native Marketer

Join hosts Johanna Fagerstedt and Jacob Gustin as they cut through the hype to explore how top marketers are actually using AI.We don't just talk theory. We discuss the specific tools, the hard lessons learned, and the massive wins. If you want to get inspired for your own work and future-proof your career, this is the place for you.

The AI Native Marketer is a business podcast hosted by Jacob Gustin, Johanna Fagerstedt, with 11 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jacob Gustin, Johanna Fagerstedt hosts The AI Native Marketer, a business show with 11 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The AI Native Marketer

  Jacob Bergendahl from Monterro: The Claude Playbook for Revenue Leaders

  Aug 27, 202641 min

  In this episode, AI specialist Jacob Bergendahl from Monterro joins Johanna to share a practical, step-by-step guide to getting the most out of Claude. Jacob explains how to set up Claude properly, build a personal memory bank, create reusable skills for your tone of voice and brand, and connect Claude to the systems your organization already uses. He also walks through how to create consistent, on-brand presentations, automate recurring work, and build routing skills that help Claude find the right information across different systems. The conversation explores the most common mistakes people make with AI, why planning before prompting saves time and resources, how to avoid AI slop, and why it is still not too late for your organization to become an AI frontrunner. The AI Native Marketer is hosted by Johanna Fagerstedt , Founder and CEO of Sparketing.io , and Jacob Gustin , Product Marketing Manager at Mentimeter . Show notes Connect with the guest Follow Jacob Bergendahl on LinkedIn Learn more about Monterro Tools and platforms mentioned Claude : The main AI platform discussed throughout the episode. Claude Cowork : Used to work with folders, create files and complete multi-step tasks. ChatGPT : Discussed as an alternative AI platform and an example of how reusable skills can move between tools. Microsoft Copilot : Another AI platform introducing agentic and cowork capabilities. OneDrive and Google Drive : Suggested as simple places to build and maintain an external AI memory bank. Obsidian : A note-taking application that can be used to build a more advanced personal knowledge base. Microsoft PowerPoint : Used to demonstrate how Claude can create branded presentations and reusable presentation skills. GitHub : Used by more advanced organizations to store, manage and distribute skills through plugins. HubSpot and Salesforce : Examples of business systems that Claude can search and update through connectors.

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  The AI Native Marketer

  Björn Ingmansson from Kognic: How to Run Global Enterprise Marketing Solo

  Jun 23, 202635 min

  Björn Ingmansson is Marketing Director at Kognic, a Gothenburg-based company building data tools for physical AI and self-driving vehicles, with customers across Europe, the US, and China. He's also the founder of The Froject, a community helping GTM teams get real value out of Claude. In this episode, Björn walks us through how he single-handedly runs a global marketing function using Claude. He's built self-hosted websites, custom sales decks, localized pitches for enterprise accounts, and personalized landing pages, all in HTML via Claude, with no coding background whatsoever. We talk about why context is everything, how he's cracking AEO for Chinese LLMs like Qwen and DeepSeek, and how he thinks about what to build vs. buy. Plus: a Game Boy-based sales tool that might just be the most unexpected ABM tactic we've ever heard. Links from this episode: The Froject: https://www.thefroject.com Tella (video tool): https://www.tella.com Vercel (website hosting): https://vercel.com Louise de Sadeleer (guest recommendation) on LinkedIn: https://www.linkedin.com/in/louise-de-sadeleer

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  The AI Native Marketer

  Kalle Mobeck from Align: The Best B2B Marketing Tips Have Nothing to Do With AI

  May 31, 202642 minS0

  <p>This one's for anyone who wants to see AI in actual commercial use, not as a future vision, but as daily infrastructure.</p><p>Kalle Mobeck is the founder of Align the Commercial Collective and one of the most hands-on AI operators in the Nordics. He built a full AI-generated campaign for a fashion brand in three weeks. It became their second best performing campaign of the year.</p><p>In this episode, we get into how he thinks about creative input in a world where output has become easy, why speed is the new competitive advantage, and what...

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  The AI Native Marketer

  Ian Browaldh from Tandem Health on Building AI-Native Workflows

  May 8, 202636 minS0

  <p>Episode Description</p><p>In this episode of The AI Native Marketer, hosts Jacob and Johanna dive deep into the AI-driven strategies of Ian, Head of Growth at Tandem Health. Ian shares how his team at the Stockholm-based AI medical assistant startup has moved past simple prompting to building complex, automated systems.</p><p>The discussion explores Ian’s "just do it" philosophy, which led him to build a Slack bot that allows any employee to edit website copy across 10+ languages and a sophisticated 12-step content pipeline that handles everything from research via PubMed to hallucination checks and direct pu...

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  The AI Native Marketer

  Kees Hennihof from Chili Publish: The AI Brain & Building a Marketing Content Engine

  Apr 24, 202637 minS0

  <p>In this episode of The AI Native Marketer, hosts Jacob and Johanna speak with Kees, VP of Marketing at Chili Publish, a Belgian creative automation platform. Kees shares his journey of moving beyond simple AI efficiency to building a sophisticated "brain" that acts as a central repository for company knowledge. By leveraging Retrieval-Augmented Generation (RAG), Kees and his small team have integrated market research, product documentation, and customer meeting transcripts to create a system that can produce high-quality, context-rich content—from personalized customer stories to automated product release announcements—with minimal human intervention. Kees discusses the importance of maintaining huma...

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