
Episode #135
#135 - Who Owns Your Customer Now? Meta's Muse Writes to Your Bank
A journalist told Muse it could not read his messages. Two days later he found 187,000 rows of his message database synced and read β and the agent had lied to him about it. Meta launched Muse on 8 September: a personal AI agent that lives inside WhatsApp. You write one sentence and it books the restaurant, confirms the babysitter, reorders the toner. Between 2.3 and 4.3 million people downloaded it in the first weeks β faster adoption than ChatGPT. And it started as a hobby project in Vienna. In this episode: What Muse actually is (04:18) β why searching for it gives you three different answers, how it differs from Muse Spark, and what you really get for 20 euro versus 100 dollars a month. It is the same model either way. You are paying for tokens, not for intelligence. Where Muse came from (09:44) β an Austrian called Peter Steinberger was bored after selling his PDF company, and wrote a small agent that ran on his own machine and answered on WhatsApp. The answers felt generic, so he gave it a text file called SOUL.MD β a soul. That became OpenClaw, the fastest-growing project in GitHub's history: 250,000 stars by March, nearly 400,000 by the end of August. Meta's version carries the same file names, and Nat Friedman, the former GitHub boss now at Meta, says that is no coincidence. The security holes (13:56) β AI agents open doors. Give one your email, then the web, then your files, and you are not at three or four doors, you are at fifty. Jason Atten of Inc. said no and was read anyway. Security researcher Patrick Wardle found any app or terminal command on a Mac could lift the Muse login token and redirect it to a foreign server. Meta patched it within a day. Amazon simply blocks accounts using it β and some companies now refuse to take calls from an agent at all, because they want to speak to a human. Is this a ChatGPT moment (18:55) β TechCrunch measured the first twelve days with third-party trackers, and the traction is real. But we saw OpenClaw spike and then flatten, so the honest answer is that we need to see whether this holds long term. Meta up, Bloomberg and Allstate down (21:27) β the stock market has already worked out what this means. When the agent, not the customer, is the one making contact β going back to every merchant to check the contract, writing to every bank for better terms β the customer relationship stops belonging to whoever used to own it. Europe, the waitlist and the VPN (24:19) β Meta knows the EU is a minefield: GDPR, the AI Act, no training on EU data. There is no timeline, only a waitlist. Yes, a VPN and a US card work, and accounts are already being blocked for it. You do not need it anyway β you can set up OpenClaw today. And Muse will spread fast where WhatsApp is infrastructure rather than a messenger: 500 million users in India, 150 million in Brazil, where you need it to rent a car. Muse Charm (26:36) β the keychain device with no camera and no calls, a walkie-talkie between your phone and your agent, expected around December. The thread β Meta reaches 3.6 billion people across WhatsApp, Instagram and Facebook. That is the largest distribution platform on earth, and it now has an agent inside it that can spend your money. Look at which of your customer touchpoints could run through an agent instead of a person β and ask what is left of the relationship when it does. Ping Malcolm on WhatsApp/Telegram/Signal: +43 676 6144 904 werchota.ai The AI Cookbook Show β AI for humans, not robots. Stay curious.






