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The Agri-Works Podcast

Hosted by Agri-works · business · EN

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About this Podcast:

The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

27%

Guest openness

Selective

80/100
Required Score

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Questions about The Agri-Works Podcast

What is The Agri-Works Podcast about?

The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. Each month, the team speak with leading voices in agri-marketing about trends, creativity, and the traditions that still shape how farming connects with its audience.

Who hosts The Agri-Works Podcast?

The Agri-Works Podcast is hosted by Agri-works. The show has published 13 episodes to date.

What has The Agri-Works Podcast covered recently?

Recent episodes include "Data: Vanity or Value?" (15 October 2026, 36 minutes), "Agricultural Audiences: guesswork or evidence?" (2 October 2026, 38 minutes), and "Attention: Stop the Scroll or Lose Trust?" (4 September 2026, 33 minutes).

How often does The Agri-Works Podcast publish?

The Agri-Works Podcast publishes roughly monthly, with episodes averaging 34 minutes across 13 episodes.

How hard is it to get booked on The Agri-Works Podcast?

Booking probability for The Agri-Works Podcast is 27%, and the host is rated Selective on guests. The Agri-Works Podcast requires a Pod Score of 80 or higher. The Agri-Works Podcast's contact route on record: public web form.

Who should pitch The Agri-Works Podcast?

The strongest fits for The Agri-Works Podcast are Other Crop Farming and Marketing, Advertising & PR. The Agri-Works Podcast has a business audience.

About the host

Agri-works hosts The Agri-Works Podcast, a business podcast with 13 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #12

    Data: Vanity or Value?

    Oct 15, 202636 minS1

    How do you tell a real result from a stat that just looks good in a slide? Olivia Skeoch and Steph Rogers (The Social Farmhouse) get into vanity metrics versus the numbers that actually matter, why attention is getting...

  • Episode #11

    Agricultural Audiences: guesswork or evidence?

    Oct 2, 202638 minS1

    Is your farmer persona actually a persona, or just an age bracket with a logo slapped on it? Olivia Skeoch and Steph Rogers (The Social Farmhouse) pull apart why age-only targeting fails agricultural marketing, and what...

  • Episode #10

    Attention: Stop the Scroll or Lose Trust?

    Sep 4, 202633 minS1

    In the newest episode of Agri-Works podcast, the show on marketing in agriculture, Olivia Skeoch and Steph Rogers (The Social Farmhouse) get into what real scroll-stopping content looks like in agricultural marketing...

  • Episode #9

    Creators: Strategy or Stigma?

    Aug 21, 202642 minS1

    Are creators and influencers actually worth it for agricultural brands, or is it all stigma and no strategy? Olivia Skeoch and Steph Rogers break down the difference between a creator partnership that works and one...

  • Episode #8

    Events: Worth It or a Waste of Time?

    Aug 10, 202631 minS1

    Ag shows, speaking slots, a branded stand and merch nobody asked for: events are one of the biggest line items in an agri-marketing budget and one of the least interrogated. In this episode, Olivia and new co-host Steph...

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  • Episode #7

    Mary Perry: Brand vs. dealer in machinery marketing

    Jul 3, 202634 minS1

    <p>From a John Deere placement to running her own agency working across manufacturers and dealers, Mary Perry has spent her career inside the machinery industry's trickiest relationship. We talk through her journey into...

  • Episode #7

    Mary Perry: Brand vs. dealer in machinery marketing

    Jul 3, 202634 minS1

    From a John Deere placement to running her own agency working across manufacturers and dealers, Mary Perry has spent her career inside the machinery industry's trickiest relationship. We talk through her journey into ag...

  • Episode #6

    Henk Geertsema: Communicating policy and building relationships

    May 1, 202644 minS1

    <p>Henk is PR and Communications Manager for the Country Land and Business Association (CLA) North region, leading on media and member communications. In this episode, we chat about how effective communication shapes...

  • Episode #5

    Jasmine Kent: Building a challenger brand from the inside out

    Apr 10, 202637 minS1

    <p>Jasmine Kent heads up marketing at CFMOTO UK and her route there involved a dairy farm in Cornwall, a journalism degree, seven years sailing yachts, before she found her home at CFMOTO. In this episode, Jasmine talks...

  • Episode #4

    Why email marketing is still relevant - if you know how to use it

    Feb 6, 202637 minS1

    <p>Is email marketing really dead? Or just badly used? In this episode, we unpack what effective email marketing looks like in agriculture today, why consistency matters more than ever, and how you'll struggle to be...

  • Episode #3

    Let's talk social: What works well (and what doesn't)

    Jan 9, 202627 minS1

    <p>In this episode, Olivia chats with Steph Rogers, founder of The Social Farmhouse, to unpack what social media actually looks like for agriculture.<br/><br/>From what’s worth your time to what can safely be ignored...

  • Episode #2

    Agricultural Podcasts: More than just storytelling?

    Dec 5, 202540 minS1

    <p>With agricultural podcasts launching at pace across the industry — from independent voices to agri-business brands — audio has quickly become one of the most talked-about content channels in farming.</p><p>In this...

  • Episode #1

    Influencers in Agriculture: Hype, Value, or Something in Between?

    Nov 7, 202546 minS1

    <p>In this debut episode of The Agri-Works Podcast, we explore one of the most debated topics in agricultural marketing: influencer partnerships.</p><p>Marketing consultant Sandy Kirkpatrick questions the value and...

  • The Agri-Works Podcast

    The BRAND NEW Agri-works Podcast, coming Friday 7th November

    Nov 3, 20251 minS1

    <p>The Agri-Works Podcast explores what’s working, what’s not, and what’s next in agricultural communications and marketing. </p><p>Each month, the team speak with leading voices in agri-marketing about trends...

Recent guests

Recent guests on The Agri-Works Podcast. Study who booked and why before you pitch.

B

Ben Eagle

Meet the Farmers Podcast

S

Steph Rogers

The Social Farmhouse

H

Henk Geertsema

Country Land and Business Association

J

Jasmine Kent

CFMOTO UK

Best industries to pitch The Agri-Works Podcast for

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