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Hosted by Andrea Fryrear · 🇺🇸 US · EN · 33 episodes
Established thought leaders with verified media credentials.
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
Andrea Fryrear hosts The Agile Marketing Edge, a business show with 33 episodes published.
In this episode of The Agile Marketing Edge, Andrea tackles the pervasive issue of unfinished marketing work. Discover why too much work in progress (WIP) is the real culprit behind stalled projects and how it's not just
In this episode of The Agile Marketing Edge, we explore why many marketing AI initiatives fail before they even start. Despite having access to the same AI tools and resources, Agile marketing teams are three times more
In this episode of The Agile Marketing Edge, Andrea dives into the common pitfalls marketing teams face when trying to maintain a true customer focus. Many teams rely on outdated assumptions and infrequent customer insig
In this episode of The Agile Marketing Edge, we focus on the pervasive issue of slow marketing approvals and their hidden costs. Drawing insights from our latest State of Agile Marketing Report, Andrea reveals how approv
In this episode of The Agile Marketing Edge, Andrea discusses the crucial transition from being a plan executor to a plan shaper in marketing. She explores why perfect execution alone isn't enough if your team lacks stra
In this episode of The Agile Marketing Edge, Andrea explores how marketing teams can achieve three times better AI results. The secret isn't in having the biggest budgets or the most advanced tech stacks; it's about read
In this episode of The Agile Marketing Edge, Andrea dives into the collaboration challenges plaguing marketers, sparked by my critique of the new Manifesto for Enterprise Agility. While it presents agreeable values, it l
In this episode of The Agile Marketing Edge, Andrea dives into what sets high-performing marketing teams apart in 2026. As we navigate the complexities of modern marketing with limited resources, she shares insights from
In this episode of The Agile Marketing Edge, Andrea delves into how AI is reshaping the marketing landscape, exposing the strengths and weaknesses of marketing teams. Joined by MarTech expert Scott Brinker, we explore th
In this episode of The Agile Marketing Edge, we tackle the common fear that Agile structures stifle creativity in marketing teams. Join Andrea Fryrear, as she welcomes Nicole Crawley, a senior marketing operations leader
In this episode of The Agile Marketing Edge, we dive into the critical importance of your marketing operating system with Ross Libby, Chief Value Officer at AgileSherpas. We explore insights from a Forbes article advocat
In this episode of The Agile Marketing Edge, Andrea explores how organizations can thrive in today's complex world by adopting the agility of an octopus rather than the rigidity of a Tin Man. Drawing parallels between th
In this episode of The Agile Marketing Edge, we dive into the crucial yet often overlooked skill of asking the right questions. Join Andrea Fryrear to explore how strategic questioning can transform Agile marketing. We'l
In this episode of The Agile Marketing Edge, we tackle "The People Problem That’s Quietly Killing Agile Marketing." As we approach 2026, Andrea delves into three critical issues impacting marketing agility: job hugging,
In this episode of The Agile Marketing Edge, Andrea delves into how Agile methodologies can rescue marketers from the chaos of AI adoption. As we navigate 2025, it's clear that without an Agile framework, your AI efforts
In this episode of The Agile Marketing Edge, Andrea tackles a critical issue: why pausing Agile during a crisis is a mistake. When chaos hits—be it a reorg, acquisition, or unexpected leadership change—many think it's ti
Join Andrea Fryrear as she explores the transformation from order takers to strategic partners in marketing. In this episode, she sits down with John Wiedenheft, Digital Marketing Operations Director at Great America Fin
In this episode of The Agile Marketing Edge, Scaling Agile Marketing the Smart Way, Andrea explores the delicate balance between flexibility and rigor in scaling Agile marketing practices. Too much rigidity stifles creat
In this episode of The Agile Marketing Edge, Andrea sits down with Kamal Hans, a seasoned Agile coach, to explore the unexpected challenges of a wildly successful marketing campaign. Kamal shares his experience at Vistap
In this episode of The Agile Marketing Edge, titled "Pilot Like You Mean It," Andrea delves into the buzz surrounding the MIT report that claims 95% of AI pilots are failing. She explores why we're so fixated on the succ
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The Agile Marketing Edge is hosted by Andrea Fryrear. The show is categorised under business (management) and has published 33 episodes.
The Agile Marketing Edge has published 33 episodes.
The Agile Marketing Edge regularly covers business, management, marketing. It sits in the business category, with a management focus.
The Agile Marketing Edge is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Agile Marketing Edge hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Agile Marketing Edge average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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