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Hosted by Unknown Host · EN · 900 episodes
Established thought leaders with verified media credentials.
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations. Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off. Who it's for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them. Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms. New episodes drop at least three times a week. Follow the show so new episodes arrive automatically. Hosted on Acast. See acast.com/privacy for more information.
Unknown Host hosts The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX, a business show with 900 episodes published.
What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel? Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means havi
What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers? Agility means looking past a platform's out-of-the-box features and building an experience that reflects
For about a decade, a customer data platform's job was to be the place your customer data lived. What happens to that job when the most valuable thing a system can do goes beyond remembering and evolves to deciding and a
Whose job is it to ensure the brand promise you market is the same one your customers and employees actually experience? Real agility isn't just rapid execution — it's a whole organization responding as one to what custo
What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate? Agility depends less on how quickly you adopt new technology and more on how well you understand the work that t
What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show? Agility isn't about telling that story faster. It's about being able to change what you say — repe
What if the real risk in your AI adoption plan isn't that the pilot fails — it's that it succeeds, and you still can't get it into production? Agility isn't how fast you can launch a pilot. It's whether the organization
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, says customers don't experience an AI system's mistake as a data problem — they experience it as a company that doesn't know them. Recorded live at Ai4 at the
What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience? Agility requires shifting from a mindset of finding a single 'winner' to one of continuous learning and a
Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI? Agility requires not just adapting to change, but also und
If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader? While agility often requires adapting to new tools, it can also require fundamentally rethi
For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How do we become the answer for an AI?" Agility requires not just adapting
What happens when the thing evaluating your brand isn't a person — but an agent shopping on their behalf, one that doesn't respond to a great story and doesn't care how your homepage makes anyone feel? Agility has usuall
What if the most valuable customer acquisition channel you're ignoring is the one you’ve always written off as just a discount tool? Agility requires not just adapting to new customer behaviors, but fundamentally re-eval
When digital payments can feel like a commoditized utility, how do you build a brand that’s seen not just as a processor, but as a strategic partner? Agility requires more than just speed; it demands the ability to innov
In an era where personalization is king, can a brand truly be sustainable, or are we just using new technology to fuel the same old consumption patterns? Agility requires a willingness to challenge established business m
What if your biggest CX innovation is also your biggest source of customer churn? Agility requires a clear-eyed view of both the promise and the peril of new technologies. It’s the ability to embrace innovation like AI n
"As algorithms and AI increasingly automate the ""what"" and the ""how"" of marketing, what is the enduring value of human creativity, and how do we prove its worth? Agility requires not just adapting our tools, but fund
In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value? Agility requires brands to
In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations? Agility requires not just the rapid adoption
Jennifer Jones
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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 900 episodes.
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX has published 900 episodes.
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX regularly covers Business, Marketing. It sits in the Business category, with a marketing focus.
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