The Agents of Change Digital Marketing Podcast

Every time you ask ChatGPT or Claude for a recommendation, you're training it to know you better, and that changes everything about how customers find your business. My guest this week is Vivienne Wagner, founder and...

If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Coleman, founder of Factor Four Marketing, who has...

Here's a question I ask every business owner who complains their marketing "isn't working": when's the last time you actually looked at your website like a stranger would? Because nine times out of ten, the traffic is...

LinkedIn is the one social platform that hasn't burned me out yet, and after this conversation, I understand why a lot more businesses should be paying closer attention to it. My guest is Kaila Vander Horn, head of...

You already know stories beat spreadsheets when it comes to winning people over. But what if the story itself isn't even the most important part? This week I'm talking with Jennifer Gardner, a Los Angeles trial lawyer...

If you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest, Nick Cohen, is a rare combination: a practicing...

Most of us obsess over growing our email list, then greet new subscribers with... nothing. Maybe a generic "thanks for signing up" if they're lucky. Allea Grummert, email marketing strategist and owner of Duett, says...

If you have ever opened your Google Analytics, felt your eyes glaze over, and quietly closed the tab, this episode is for you. I sat down with Kyle Akerman, a digital measurement consultant in Nashville who helps small...

If you've been using ChatGPT or Gemini and quietly wondering whether you can trust everything it tells you, there's a Google tool built to solve exactly that problem. NotebookLM only works from the documents you give...

If your AI-generated images are starting to look like everyone else's, you're not alone. The problem isn't the tools. It's the approach. Jeff Sieh, visual content expert and host of Creator News Live, has been deep in...

If you've been trying to get your business cited by ChatGPT or Google's AI Overviews, you might be optimizing for the wrong thing entirely. Tom Rudnai, founder of Demand-Genius, spent two years running structured...

If you've been using AI tools to create content, generate ideas, or speed up your workflow, you probably haven't spent much time thinking about what could go wrong legally. But you might want to start. I sat down with...

If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the Agents of Change...

I first found Eliot Prince the way most of us find the good stuff online: by falling down a YouTube rabbit hole. I was researching Claude Cowork, his video popped up, and within an hour I was organizing my downloads...

If you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powered tools that can batch-create branded graphics...