Hosted by Unknown Host · EN · 5 episodes
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Lucas and Luna run the numbers on running a marketing agency that doesn't just survive but commands premium fees. Each episode examines a single operational lever — pricing methodology, client churn rate benchmarks, talent retention costs, or the economics of retainer vs. project billing — using real agency financials and named case studies (DDB's pivot to performance models, Ogilvy's proprietary creative scoring system, The Hoth's scalable fulfillment). Lucas, a former agency strategist for independent shops, interrogates the math behind the P&L; Luna, a client-side marketer turned fractional CMO, pushes back with the buyer's perspective: what actually justifies a $50k monthly retainer? Together they decode why agencies with average growth rates of 12% still fail at 18 months, how to structure a creative department so you're not selling hours, and why the biggest agencies are quietly buying media placements at scale. This is the show for agency owners who want to stop trading time for money without hiring a consultant. After each conversation, you'll know exactly which metric to pull from your own QuickBooks and what question to ask your CFO tomorrow morning.
Unknown Host hosts The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business, a general show with 5 episodes published.
In this episode of The Agency Owner Podcast, Lucas and Luna dive into a practical framework that transformed one agency's client relationships: the client scorecard. They break down how a 12-person digital agency in Aust
In Episode 32 of The Agency Owner Podcast, Lucas and Luna dive into the mechanics of a 10-step automated client onboarding workflow that one agency built to reduce ramp time from 14 days to 3. They break down each step —
Episode 31 of The Agency Owner Podcast. Lucas and Luna break down how a 12-person digital agency built a client retention score using just three data points: email open rates, NPS responses, and invoice payment timing. T
Episode 30 of The Agency Owner Podcast with Fexingo. Lucas and Luna dig into a counterintuitive move that most agency owners resist: firing your bottom clients. They break down the real cost of bad-fit clients—not just i
Episode 29 of The Agency Owner Podcast. Lucas and Luna break down how a 12-person digital agency cut its cost to acquire a client from $4,200 to just $840 by choosing a single vertical — independent dental practices — an
Episode 28 of The Agency Owner Podcast. Lucas and Luna dig into the real mechanics of moving a marketing agency off hourly retainers and onto value-based pricing. They walk through the three-phase transition one 12-perso
Lucas and Luna explore how a 15-person B2B marketing agency built a private client community that doubled their revenue in 18 months. They break down the specific mechanics—structured peer networking, monthly 'office hou
Episode 26 of The Agency Owner Podcast. Lucas and Luna analyze a real case: a 9-person branding agency that lost three retainer clients in the same quarter—not because of bad work, but because the clients outgrew the ori
Lucas and Luna unpack the story of a 9-person digital agency that reduced client churn from 28% to 9% in 18 months by building what they call a 'Client Vault' — a structured system of quarterly business reviews, client a
Episode 24 of The Agency Owner Podcast digs into a specific structural problem: the flat retainer that squeezes margins as the client demands more hours. Lucas and Luna walk through a real 6-person agency that replaced i
Episode 23 of The Agency Owner Podcast with Fexingo. Lucas and Luna unpack the exact system an 8-person B2B marketing agency in Denver used to generate 60 percent of its new business from client referrals — without askin
Episode 22 of The Agency Owner Podcast: Lucas and Luna break down how a 9-person boutique marketing agency built a self-sustaining client lead generation engine using nothing but existing content and smart attribution. T
In this episode, Lucas and Luna break down how a 14-person marketing agency in Austin created a custom pricing calculator that automatically adjusted retainer fees based on scope changes, client size, and deliverable com
In this episode, Lucas and Luna break down a specific onboarding experiment that took a 12-person B2B agency from a 14-month average client lifespan to 26 months. They walk through the exact seven-day sprint structure: D
Episode 19 of The Agency Owner Podcast. Lucas and Luna unpack a radical pricing shift at a 15-person B2B agency that ditched the monthly retainer model entirely in favor of charging clients based on measurable business i
Episode 18 of The Agency Owner Podcast: Lucas and Luna dig into how a 15-person B2B marketing agency turned internal client performance data into a paid benchmarking report that generated $480,000 in new revenue in 18 mo
Episode 17 of The Agency Owner Podcast with Fexingo. Lucas and Luna explore how a modestly-sized marketing agency diversified revenue by creating a SaaS-like product without venture capital. They break down the real numb
In this episode of The Agency Owner Podcast, Lucas and Luna explore a retention strategy that most marketing agencies overlook: the client advisory board. They walk through a specific case of a 15-person B2B agency that
In this episode, Lucas and Luna dig into a specific pricing strategy that a 15-person Chicago agency used to move from 18 percent net margins to 37 percent in under nine months, without raising rates on existing clients.
In this episode of The Agency Owner Podcast, Lucas and Luna unpack a specific referral system that one 8-figure agency used to generate 60% of their new business without a single cold call. They walk through the exact me
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The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business is hosted by Unknown Host. The show is categorised under General and has published 5 episodes.
The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business has published 5 episodes.
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Episodes of The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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