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Hosted by Unknown Host · EN
Established thought leaders with verified media credentials.
Lucas and Luna run the numbers on running a marketing agency that doesn't just survive but commands premium fees. Each episode examines a single operational lever — pricing methodology, client churn rate benchmarks, talent retention costs, or the economics of retainer vs. project billing — using real agency financials and named case studies (DDB's pivot to performance models, Ogilvy's proprietary creative scoring system, The Hoth's scalable fulfillment). Lucas, a former agency strategist for independent shops, interrogates the math behind the P&L; Luna, a client-side marketer turned fractional CMO, pushes back with the buyer's perspective: what actually justifies a $50k monthly retainer? Together they decode why agencies with average growth rates of 12% still fail at 18 months, how to structure a creative department so you're not selling hours, and why the biggest agencies are quietly buying media placements at scale. This is the show for agency owners who want to stop trading time for money without hiring a consultant. After each conversation, you'll know exactly which metric to pull from your own QuickBooks and what question to ask your CFO tomorrow morning. #AgencyManagement #MarketingAgency #ServiceBusiness #AgencyPricing #ClientRetention #CreativeEconomics #AgencyGrowth #AgencyProfits #ScalableServices #RetainerModels #AgencyOperations #AgencyStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing #AgencyOwner #AgencyLife
Unknown Host hosts The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business.
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The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business is hosted by Unknown Host. The show is categorised under General (Marketing) and has published 0 episodes.
The Agency Owner Podcast with Fexingo: Marketing Agencies, Clients, and Service Business is accessible for guests with genuine general expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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