The Agency Diaries is a podcast for founders, freelancers, and creatives building agencies the real way - with grit, guts, and growth. Hosted by Kate Williams, founder of award-winning digital marketing agency KW Marketing, this show opens up the conversations most agency owners keep to themselves - the hard client calls, the self-doubt, the burnout, the boundaries, and the decisions that shape your business behind the scenes. Each episode blends raw, honest stories with practical playbooks you can actually use, from handling scope creep and late payments to pricing with confidence and protecting your energy as a leader. No highlight reels. No guru nonsense. Just real stories, real lessons, and a reminder that you’re not doing this alone. New episodes every three weeks.
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Contact path
Public web form
Booking probability
27%
Guest openness
Selective
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Signup to Generate a PitchThe Agency Diaries is a podcast for founders, freelancers, and creatives building agencies the real way - with grit, guts, and growth.
Recent episodes include "Nearly 10 Years In: What Nobody Told Me About Building An Agency" (5 October 2026, 61 minutes), "Nobody Teaches You How to Become the Boss | Leadership Lessons Founders Learn the Hard Way" (14 September 2026, 53 minutes), and "The Money Pressure Every Agency Founder Quietly Carries" (10 August 2026, 40 minutes).
The Agency Diaries Podcast publishes roughly monthly, with episodes averaging 44 minutes across 10 episodes.
Booking probability for The Agency Diaries Podcast is 27%, and the host is rated Selective on guests. The Agency Diaries Podcast requires a Pod Score of 80 or higher. The Agency Diaries Podcast's contact route on record: public web form.
The strongest fits for The Agency Diaries Podcast are Marketing, Advertising & PR. The Agency Diaries Podcast has a business audience.
The Agency Diaries Podcast is a business show with 10 episodes published.
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Episode #10
There’s a strange thing about building a business for nearly 10 years... You realise how much of it you were figuring out as you went. The clients that leave. The hires that don’t instantly make life easier. The bigger...
Episode #9
Nobody teaches you how to become the boss. You start a business because you're bloody good at something. Marketing. Design. Strategy. Creative. Whatever it might be. Then the business grows. You hire people. And...
Episode #8
There comes a moment in every founder's journey when money stops feeling exciting... and starts feeling heavy. When it's no longer just about paying yourself. It's about payroll. Cash flow. Hiring decisions. Late...
Episode #7
What does it really take to build an ambitious agency without losing yourself in the process? Creative businesses can look polished from the outside, but behind every beautiful brand is a founder carrying...
Episode #6
<p>What happens when your business evolves faster than your brand?</p><p>For many founders, there comes a point where the company they've built no longer reflects who they are, where they're going, or the level they're...
Episode #6
What happens when your business evolves faster than your brand? For many founders, there comes a point where the company they've built no longer reflects who they are, where they're going, or the level they're operating...
Episode #5
<p>If your agency has hit a plateau… this might be a tough listen.</p><p>In this episode of The Agency Diaries, Kate and Laura unpack one of the most uncomfortable truths in agency growth:</p><p>The thing holding your...
Episode #4
<p>Starting an agency is brave.</p><p>Growing one at the same time as your peers? That’s confronting.</p><p>In Episode 4 of The Agency Diaries, Kate Williams - founder of award-winning digital agency KW Marketing - is...
Episode #3
<p>What if the real reason your agency feels heavy… is because it can’t run without you?</p><p>In this third episode of The Agency Diaries, Kate Williams - founder of award-winning digital agency KW Marketing - is...
Episode #2
<p>If you’ve ever had a client conversation that left you doubting everything… this episode is for you.</p><p>In this second episode of The Agency Diaries, Kate Williams - founder of award-winning digital agency KW...
Episode #1
<p>Running an agency isn’t what Instagram makes it look like.</p><p>In this first episode of The Agency Diaries, Kate Williams - founder of award-winning digital agency KW Marketing - opens up about the night she nearly...
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