
Episode #1
GEO Isn't Just SEO With a New Name
<p>GEO, AEO, AI SEO. Whatever you call it, your clients are asking about it, and most of the answers in circulation are being sold rather than tested.</p><p></p><p>Austin breaks down what carries over from SEO, what genuinely breaks, and whether the work is worth selling yet.</p><p></p><p>The foundation hasn't moved. Crawlable, indexable, technically sound. Clear entity signals. Real topical depth instead of thin coverage. Getting cited elsewhere on the open web. If a model can't retrieve you, nothing else on the list matters.</p><p></p><p>Four things do break...

