
The ABIC Podcast
333: What It Really Takes to Go Independent in Aesthetics with Max Hayward from Aesthetic Nurse Software
What does it really take to build an independent aesthetics practice that can grow without consuming every hour of your week? In this episode of the ABIC Podcast, we’re joined by Max Hayward, co-founder of Aesthetic Nurse Software , to explore the business responsibilities that come with going independent — from consent and clinical records to client retention, stock and cash flow. Max shares how his mum Jo’s experience of starting her own aesthetics practice inspired a family solution that became a growing business, and what that journey taught him about supporting independent practitioners. Together, we explore: The practical challenges of moving from practitioner to business owner. Managing paperwork, clinical photography, treatment records and follow-up. The role of customer service and community in business growth. The business numbers independent practitioners need to understand. Three priorities for starting out, three for the next stage of growth, and practical steps established owners can take now. Whether you’re preparing to go independent or already running your own practice, this conversation offers practical insights into building a business that supports both your clients and your working life. This episode is proudly brought to you by Aesthetic Nurse Software. Enjoying the ABIC Podcast? Subscribe on Apple Podcasts , follow us on Spotify and leave a review. Stay connected with us on Instagram at @aestheticbeautycouncil.

