The 1% Insight

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you.

The 1% Insight is a business podcast hosted by Jack Regan, with 35 episodes on record and a Required Pod Score of 80.

Jack Regan hosts The 1% Insight, a business show with 35 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #35

  What To Do With Your B2B Tech Content After You Stop Recording | #35

  Sep 30, 202621 min

  Once you stop recording your B2B Technology podcast, the content work is only getting started. Instead of throwing the podcast episode into an AI editor and getting back a series of clips, take a more strategic approach. There are golden insights within that content that will provide value for your prospects and customers at each stage of their buying journey. If you simply turn the content into clips and consider it job done, you are missing out on so many other formats. In this episode, I walk through how I format one episode for LinkedIn across your company page and your team, using video, text, image and text, polls and LinkedIn newsletters. I also cover YouTube, blogs, podcasts, email and how to use every piece as a sales asset. If you are working in marketing at a B2B Technology company and want to make your content work better for you, this episode gives you a process to follow. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me • Connect with me on LinkedIn • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media! B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

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  Episode #34

  Defining a Category While it's Still Being Built with Eoin Hamilton of Overpath | #34

  Sep 24, 202634 min

  How do you market a product when the category doesn't have a name yet? This week on The 1% Insight, I'm speaking with Eoin Hamilton , Head of Marketing at Overpath , to discuss how they are helping shape their category. In this episode, we cover: How to market products within relatively new categories and how the vocabulary used to describe it changes. Focus back on the problems of your customers even when the language used by companies to describe it may change from week to week. Humanising B2B tech brands through positioning, content & your people. ICP & Personas need to be treated differently, separate the company from the people within it. It may be business-to-business but it's all about connecting with people. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me • Connect with me on LinkedIn • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media! B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

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  Episode #33

  The Process To Get Your Team Creating & Publishing Content | #33

  Sep 15, 202621 min

  Your team have a big role to play in the content created and distributed for your B2B Technology company. B2B Buyers may not always be in market but they are forming opinions through what they see online. For B2B Tech Marketing teams who are still waiting on the Founder or CTO to create a blog post every few months, this episode lays out the process you can implement to ensure quality and consistent content goes out from team members. I walk through my process on: Common pitfalls to avoid How to capture the content Formatting the content Sending the content for approval & making changes from feedback Distributing the content Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me • Connect with me on LinkedIn • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media! B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

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  Episode #32

  How Your B2B Tech LinkedIn Content Can Improve AI Visibility | #32

  Sep 10, 202614 min

  Like everyone else who is marketing B2B Technology brands, you are probably trying to figure out how your brand can appear more in AI LLMs. We know that B2B Buyers are doing a lot of vendor research in these AI platforms and finding potential vendors for their shortlists based on what the LLM provides to them as a trusted solution that can solve their problem. Recent research from Meltwater is highlighting that for B2B queries, LinkedIn is quickly becoming one of the top sources for influencing AI answers. They analysed 9.5 million citations across 16 B2B categories and the findings are of interest if you are trying to improve your AI visibility. In this week's episode, I give my take on the research, look at the key takeaways and what this means for B2B Tech Marketers. Research Source & Owner: Meltwater "How LinkedIn Content Wins AI Search" This research is by Meltwater and we have no affiliation with them or this report, this is simply our opinions on the findings* Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me • Connect with me on LinkedIn • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media! B2B Marketing, B2B Technology, Content Marketing, B2B Content Marketing, B2B Tech Marketing, Trend 7 Media, B2B Content

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  Episode #31

  Stop Measuring Your B2B Tech Podcast Only By Its Downloads | #31

  Sep 2, 20267 min

  Instead of viewing the success of your B2B Tech podcast solely based on the downloads you see every episode, reframe it to measure the quality of conversations you are having and the opportunities generated as a result. Is 1,000 downloads or an introduction to a new network or new prospect more valuable to your B2B Tech company? I imagine it's the latter and that's what your podcast can do for your company once you stop thinking of it as another marketing tactic. Podcasts can help start conversations with customers, industry thought leaders and even potential prospects. The relationships you have with these people strengthen and as a result more opportunities can be generated for everyone's benefit. In B2B, people and the connection you have with them is imperative for your success and your podcast is a great way of building these relationships. These opportunities don't show up neatly on a spreadsheet or in the download metrics but they are what will impact the business. Thanks for listening to The 1% Insight and make sure to subscribe or follow so you don't miss an episode! • Book in a free B2B Tech content marketing review call with me • Connect with me on LinkedIn • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7 Media!

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Recent guests on The 1% Insight. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.