Hosted by Conor Byrne · 🇺🇸 US · EN · 196 episodes
Established thought leaders with verified media credentials.
Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.
Conor Byrne hosts That's What I Call Marketing, a business show with 196 episodes published.
In the latest episode of The Singles , Conor is joined by Ed Parkin and Bella Harrison from Tracksuit to dig into four marketing stories where the headlines only tell part of the story. The episode starts with the FIFA W
Jon Evans (Uncensored CMO) on Going Solo: Sponsorship, Podcasting as Networking & Cashflow Reality Conor Byrne chats with Jon Evans (Uncensored CMO) about leaving the CMO track to run his podcast full time, using sponsor
In this episode of the Cannes Sessions, Conor Byrne takes us through another packed day on the Croisette, starting with the CMOs in the Spotlight session featuring Jill Kramer of Mastercard, Michelle Klein of Westpac, Ma
Cannes Lions Day 3: Moloco CMO Paul Darcy on AI Disruption, Brand vs Performance + Festival Voices & Award Highlights On day three of the Cannes Lions Festival of Creativity, host Conor Byrne records The Cannes Sessions
Cannes Lions 2026 Day 2: Google’s Paul Limbey on AI Transformation, LinkedIn Creators & Heineken’s Bronze Lion On day two at Cannes Lions 2026 (Tuesday, 23 June), host Conor Byrne recaps a busy schedule at Brand Tech Bea
Cannes Lions 2026 Day 1: Young Lions Kickoff, AI Takes Over the Croisette & Early Winners On day one of Cannes Lions 2026, host Conor Byrne covers the Young Lions competition as teams prepare for a 24-hour brief, and sha
“I will defend brand to the death.” Ty Heath, Global Director of Thought Leadership at LinkedIn and Jury President for the B2B Creative category at Cannes Lions 2026, joins Conor Byrne on That’s What I Call Marketing for
Former Dove CMO Alessandro Manfredi joins That’s What I Call Marketing to discuss Dove Real Beauty, brand fundamentals, AI, creative effectiveness and why marketing may be losing some of its professionalism. Alessandro s
Tourism marketing often gets reduced to beautiful beaches, drone shots and generic aspiration. Susan Coghill has spent years proving that isn’t enough. In this episode of That’s What I Call Marketing, Conor sits down wit
Jessica Jensen is the CMO of LinkedIn, but this conversation goes far beyond platform strategy or social media trends. In this episode of That’s What I Call Marketing, Jessica joins Conor Byrne for a deep conversation ab
Banking is one of the hardest categories in marketing. Trust is fragile. Customer expectations are shaped by every app on their phone, not just other banks. And every interaction has the potential to redefine the relatio
The Singles is back with Tracksuit, taking some of the biggest marketing stories in culture right now and putting them under a bit more pressure using real brand data. Because the interesting part is rarely just the camp
We talk about personalisation as if it’s about the person. It isn’t. It’s about prediction.” That line sits at the centre of this conversation with James Taylor, CEO & Founder of A Particular Audience and once you hear i
How Brands Should Really Be Planning Christmas Campaigns What happens when you start planning Christmas… in April? In this episode of That’s What I Call Marketing , Conor Byrne is joined by Pete Markey (former CMO of Boo
The Singles is back with a new line-up from Tracksuit, looking at the marketing stories everyone is talking about In this episode joined by Bella & Ed we take a look at the data behind three very different moments McDona
The first Cannes Sessions episode of That’s What I Call Marketing is here and we kick off the series by interviewing three Irish IAPI Young Lions winner teams heading to Cannes: Darragh Spain and Fardosa Flanagan (Young
Laura Burkhauser, CEO of Descript, explains the surprising truth about what actually grows a product. Most marketing advice assumes growth comes from better targeting, smarter funnels, or stronger loyalty. Laura sees it
Inside Saatchi & Saatchi. Sit down with the CEO of one of the most iconic agencies in advertising, a name that carries both weight and expectation, to understand how CEO Claire Hollands leads for today. This is a convers
In this episode of That’s What I Call Marketing, Conor Byrne speaks with Andrew Tindall, Chief Growth Officer at System1, about his new publication/pdf The Creative Dividend. Built using global Effie case study data and
Synthetic Research Explained, Understanding AI-Powered Audience Testing for Marketers What is synthetic research and how accurate is it really? In this episode of That’s What I Call Marketing , Conor Byrne sits down with
Jessica Jensen
branding and career strategy expert · LinkedIn
1 appearance on this show
Laura Lynch
award-winning journalist · Bank of Ireland
1 appearance on this show
James Taylor
author of SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence · Rangers Football Club
1 appearance on this show
Pete Markey
former Chief Marketing Officer at Boots · Boots UK & Ireland
1 appearance on this show
Andrew Tindall
SVP Global Partnerships · System 1
1 appearance on this show
Nataly Kelly
Chief Marketing Officer · Born to Be Global (B2BG)
1 appearance on this show
Adam Morgan
State Director - South Carolina Freedom Caucus · Rejoice in the Lord Ministries
1 appearance on this show
Karen Nelson-Field
author of The Attention Economy · Amplified Intelligence
2 appearances on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
2 appearances on this show
Brady Josephson
VP of Marketing & Growth · charity: water
1 appearance on this show
Sir John Hegarty
founder of BBH & The Garage Soho
1 appearance on this show
Wendy Walker
former VP of Marketing Asia at Salesforce
1 appearance on this show
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That's What I Call Marketing is hosted by Conor Byrne. The show is categorised under business (marketing) and has published 196 episodes.
That's What I Call Marketing has published 196 episodes.
That's What I Call Marketing regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
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Episodes of That's What I Call Marketing average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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