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Hosted by Conor Byrne · 🇺🇸 US · EN · 210 episodes
Established thought leaders with verified media credentials.
That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession. Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice. Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity drives effectiveness, how AI is reshaping the profession, and how marketers can earn a stronger role in the business. The show is for marketers who want more than tactics. It is for people who care about the craft, the evidence, the commercial impact and the human judgement behind great marketing. If you want marketing conversations with substance, practical insight and a point of view, That’s What I Call Marketing is for you. <p style='color:grey;
Conor Byrne hosts That's What I Call Marketing, a business show with 210 episodes published.
Natasha Wallace, Chief Solutions Officer for Strategy, Planning and AI at Jellyfish, joins That’s What I Call Marketing to discuss how brands can become more visible and understandable to AI without sacrificing creativit
Sarah Booth, Chief Brand and Creative Officer at Ancient + Brave, and Leanne Tomasevic, Partnerships and Strategy Director at Electric Twin, examine fear-based wellness advertising, synthetic audience research and the hu
In this episode of The Singles on That’s What I Call Marketing, Conor Byrne is joined by Bella and Ed from Tracksuit to unpack the biggest marketing stories right now using brand tracking data. They dive into the AI bran
What should marketers take from Cannes Lions once the presentations are over and the real work of planning for Q4 begins? In this special crossover episode of That’s What I Call Marketing and The Sleeping Barber Podcast,
Matt Butts, Head of Marketing Science at Samsung Ads Europe, joins That’s What I Call Marketing to discuss marketing science, incrementality, connected TV measurement and why rigorous testing matters more than a positive
Amir Rasekh, Managing Director of Nectar360, joins That’s What I Call Marketing to discuss customer insight, retail media, AI-powered measurement and how agentic commerce could change the way people shop. This episode ex
What does attention actually tell us about whether advertising is working? Pete Wallace, Managing Director EMEA at GumGum, explains why clicks remain a poor measure of advertising effectiveness and how attention can help
James MacDonald, Founder of Limelight, joins That’s What I Call Marketing to discuss programmatic advertising, building a global ad tech business, AI and why simplicity still matters for marketers today. This episode exp
Julia Linehan, Co-Founder and CEO of The Digital Voice, joins That’s What I Call Marketing to discuss Cannes Lions, the changing role of PR, AI search, trusted sources and why amplification matters for marketers today. T
In the latest episode of The Singles , Conor is joined by Ed Parkin and Bella Harrison from Tracksuit to dig into four marketing stories where the headlines only tell part of the story. The episode starts with the FIFA W
Jon Evans (Uncensored CMO) on Going Solo: Sponsorship, Podcasting as Networking & Cashflow Reality Conor Byrne chats with Jon Evans (Uncensored CMO) about leaving the CMO track to run his podcast full time, using sponsor
In this episode of the Cannes Sessions, Conor Byrne takes us through another packed day on the Croisette, starting with the CMOs in the Spotlight session featuring Jill Kramer of Mastercard, Michelle Klein of Westpac, Ma
Cannes Lions Day 3: Moloco CMO Paul Darcy on AI Disruption, Brand vs Performance + Festival Voices & Award Highlights On day three of the Cannes Lions Festival of Creativity, host Conor Byrne records The Cannes Sessions
Cannes Lions 2026 Day 2: Google’s Paul Limbey on AI Transformation, LinkedIn Creators & Heineken’s Bronze Lion On day two at Cannes Lions 2026 (Tuesday, 23 June), host Conor Byrne recaps a busy schedule at Brand Tech Bea
Cannes Lions 2026 Day 1: Young Lions Kickoff, AI Takes Over the Croisette & Early Winners On day one of Cannes Lions 2026, host Conor Byrne covers the Young Lions competition as teams prepare for a 24-hour brief, and sha
“I will defend brand to the death.” Ty Heath, Global Director of Thought Leadership at LinkedIn and Jury President for the B2B Creative category at Cannes Lions 2026, joins Conor Byrne on That’s What I Call Marketing for
Former Dove CMO Alessandro Manfredi joins That’s What I Call Marketing to discuss Dove Real Beauty, brand fundamentals, AI, creative effectiveness and why marketing may be losing some of its professionalism. Alessandro s
Tourism marketing often gets reduced to beautiful beaches, drone shots and generic aspiration. Susan Coghill has spent years proving that isn’t enough. In this episode of That’s What I Call Marketing, Conor sits down wit
Jessica Jensen is the CMO of LinkedIn, but this conversation goes far beyond platform strategy or social media trends. In this episode of That’s What I Call Marketing, Jessica joins Conor Byrne for a deep conversation ab
Banking is one of the hardest categories in marketing. Trust is fragile. Customer expectations are shaped by every app on their phone, not just other banks. And every interaction has the potential to redefine the relatio
Jessica Jensen
branding and career strategy expert · LinkedIn
1 appearance on this show
James Taylor
author of SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence · Rangers Football Club
1 appearance on this show
Pete Markey
former Chief Marketing Officer at Boots · Boots UK & Ireland
1 appearance on this show
Andrew Tindall
SVP Global Partnerships · System 1
1 appearance on this show
Nataly Kelly
Chief Marketing Officer · Born to Be Global (B2BG)
1 appearance on this show
Adam Morgan
State Director - South Carolina Freedom Caucus · Rejoice in the Lord Ministries
1 appearance on this show
Mark Ritson
marketing professor, columnist and founder of the MiniMBA in Marketing
2 appearances on this show
Brady Josephson
VP of Marketing & Growth · charity: water
1 appearance on this show
Sir John Hegarty
founder of BBH & The Garage Soho
1 appearance on this show
Wendy Walker
former VP of Marketing Asia at Salesforce
1 appearance on this show
Richard Shotton
bestselling author of The Choice Factory and Hacking the Human Mind · Astroten
1 appearance on this show
Brit Starr
Head of Marketing · CreatorIQ
1 appearance on this show
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That's What I Call Marketing is hosted by Conor Byrne. The show is categorised under business (marketing) and has published 210 episodes.
That's What I Call Marketing has published 210 episodes.
That's What I Call Marketing regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
That's What I Call Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
That's What I Call Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of That's What I Call Marketing average 34 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates That's What I Call Marketing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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