business
Hosted by Kyle Sulerud and Drew Carrell · business · EN-US
A deep dive into the business of lead generation and pay-per-lead models.This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth.Hosts Kyle Sulerud and Drew Carrell cover what works, what breaks, and what they wish they had known earlier, including pricing, client management, vendors, software, partnerships, and scaling without losing control.
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Contact path
Verified email
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchA deep dive into the business of lead generation and pay-per-lead models. This podcast follows the journey from agency work to generating and selling over $1M per month in leads, building internal systems to support scale, and solving the real challenges around supply, demand, margins, and growth.
That Agency Show is hosted by Kyle Sulerud and Drew Carrell. The show has published 13 episodes to date.
Recent episodes include "The Hybrid Agency Model: PPL + Retainers" (26 June 2026, 59 minutes), "Turning “Garbage” Leads Into $100K/month" (29 May 2026, 83 minutes), and "The Blueprint for a Modern Pay-Per-Lead Agency" (15 May 2026, 69 minutes).
That Agency Show publishes roughly every two weeks, with episodes averaging 73 minutes across 13 episodes.
Booking probability for That Agency Show is 29%, and the host is rated Selective on guests. That Agency Show requires a Pod Score of 80 or higher. That Agency Show's contact route on record: verified email.
The strongest fits for That Agency Show are Marketing, Advertising & PR and Business & Management Consulting. That Agency Show has a business audience.
Kyle Sulerud and Drew Carrell hosts That Agency Show, a business podcast with 13 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #13
Tired of the agency "grind"? Join active operators Kyle and Drew as they reveal the "hybrid agency" model—the same evolution that scaled their business to a million dollars a month profitably. Learn how to ditch the...
Episode #11
<p>Discover how a simple "cork in the bucket" strategy turned a million-dollar revenue stream into actual net profit. In this episode, Drew and Kyle reveal the secret software features that allowed them to scale...
<p>Go behind the scenes to see how a non-profitable agency doing $500,000 a month finally solved the "Black Box" of lead distribution to scale past $1M. Learn the exact software strategies used to cut Zapier costs in...
<p>In this episode, Drew Carrell and Kyle Sulerud are joined by their partner and lead developer, Nolan Nordland, to reveal how their proprietary pay-per-lead software, Juiced, processed over $1,000,000. They discuss...
Episode #8
<p>In this episode, Kyle Sulerud and Drew Carrell pull back the curtain on the intense and often stressful process of selling a marketing agency. From the "90 days of hell" in due diligence to finding a "Picasso in the...
<p>In this episode, we pull back the curtain on how we scaled a pay-per-lead agency from zero to $1,000,000 in monthly revenue by disrupting the real estate industry with a single "novel" idea: YouTube Ads. Stop...
<p>What started as a casual conversation in a co-working office turned into a powerful business idea.Real estate investor Preston Dahl shared he was paying up to $500 for a single motivated seller lead through...
Episode #5
<p>In this episode Kyle and Drew get honest about the hardest phase of agency ownership: the plateau. Specifically, they break down the critical mistakes and hidden costs that caused their original retainer agency, to...
<p>This episode dives into the breakthrough moment for Kyle Sulerud's first agency back in 2018 when it finally gained serious momentum. Kyle and Drew Carrell discuss the agency's pivot into a highly profitable niche...
<p>Before the revenue, systems, and scale, there was a lot of trial and error. In this episode, Kyle Sulerud and Drew Carrell break down the early years of building an agency, including the failed ideas, scattered...
<p>This episode of That Agency Show covers the journey of starting a career as a freelancer, detailing the progression from low-paying gigs and unprofitable businesses to finally cracking the $10,000/month barrier...
<p>The founders of Leadzolo, Kyle Sulerud and Drew Carrell, share their full journey of how they built their hybrid agency to over $25 million in revenue in four years. They pull back the curtain on the challenges of...
Recent guests on That Agency Show. Study who booked and why before you pitch.
Leadzolo
Leadzolo
PitchCentric classifies That Agency Show under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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