TGS Podcast

Honest stories, controversial opinions and a bit of banter for b2b founders and professionals who want to achieve scalable and sustainable growth. thegrowthsyndicate.substack.com

TGS Podcast is a business podcast hosted by The Growth Syndicate, with 33 episodes on record and a Required Pod Score of 80.

The Growth Syndicate hosts TGS Podcast, a business show with 33 episodes published.

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  TGS Podcast

  Watch this if your growth is stagnant: Why marketing needs to reclaim GTM

  Aug 7, 202514 minS0

  <p>In our latest episode of Grow with the Flow, Georgi sits down with Ferdinand and Joliene to discuss the critical inflection point for the B2B tech landscape. They tackle a provocative question: Has the concept of "go-to-market" been hijacked by sales teams, and is it time for marketing to reclaim its rightful place?</p><p>Here are the three biggest takeaways from this thought-provoking conversation:</p><p>Takeaway #1: GTM should be marketing-led, not sales-led</p><p>Ferdinand makes a compelling case that go-to-market has been misappropriated by sales teams. When you break down what makes a good GTM...

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  TGS Podcast

  #31 Canberk Beker: Breaking free from “paid addiction”

  Jul 9, 20251 minS0

  <p>You’ve probably felt the pressure: the pressure to hit your pipeline goals, keep CAC under control, and somehow justify ever-increasing ad budgets. </p><p>But what if the real risk to your company’s growth isn’t not spending enough — but spending too much, too predictably, on paid channels?</p><p>In our latest conversation with Canberk Beker, founder of ROASted and a B2B growth marketing leader who’s managed hundreds of millions in ad spend and seen the ugly side of “paid media addiction” up close.</p><p>Here are the biggest takeaways from our discussion:</p><p>Takeaway...

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  TGS Podcast

  #30 Barbara Galiza: Gaining the attribution edge

  Jun 25, 202559 minS0

  <p>Is the search for the perfect measurement leading to imperfect decisions? It turns out that many Marketing teams may be fighting the wrong attribution battle. </p><p>They're running the risk of obsessing over building the perfect model, while their actual marketing performance gets worse.</p><p>We recently spoke to Barbara Galiza, a Growth and Marketing Analytics Consultant with experience at Dentsu and WeTransfer, about why attribution has become a bit of dangerous obsession — and what to do about it.</p><p>Here are the three biggest takeaways that could change how you think about marketing measurement:</p><p>...

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  TGS Podcast

  #29 Merel van der Lei: Why 80% of your workforce is locked out of your tech stack

  Jun 11, 20251 hourS0

  <p>Let's paint a picture: your leadership team just spent three months debating which CRM to buy. Meanwhile, 80% of your workforce is still using paper forms and bulletin boards to get their jobs done.</p><p>These are your frontline workers. The people in manufacturing plants, warehouses, retail floors, and field operations who actually make your business run. And, chances are, they're completely invisible to your technology investments.</p><p>We just had Merel van der Lei, CEO and CPO at Wyzetalk, on the podcast to talk about this exact problem. And how it isn't just an operational hiccup — it's a...

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  TGS Podcast

  #28 Ward van Gasteren: Advicing giants & growing a SaaS in a purple ocean

  Apr 24, 20251h 9mS0

  <p>What does it take to build a SaaS product without a clear market leader?</p><p>Find all of the answers in the latest episode of Grow with the Flow where Clément Dumont and Georgi Furnadzhiev sit down with Ward van Gasteren, a growth consultant for giants like TikTok, Pepsi, Cisco, and Nestlé, co-author of Growing Happy Clients, and founder of Growth Orange—an experiment management tool for growth teams. </p><p>This episode is a must-listen if you're building in a purple ocean—a market with no defined demand, benchmarks, or buyer expectations. Inside the episode: </p><p>✅ Le...

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