
What does it take to build a successful forward deployed engineering (FDE) function as AI reshapes how technology companies deliver value? Thomas Lah kicks off the conversation with TSIA’s newly published FDE Maturity...


business
Hosted by Technology & Services Industry Association · business · EN-US
Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
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Signup to Generate a PitchJoin host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
TECHtonic: Trends in Technology and Services is hosted by Technology & Services Industry Association. The show has published 140 episodes to date.
Recent episodes include "138. What Forward Deployed Engineers Actually Do at Salesforce" (30 October 2026, 41 minutes), "137. What Seat Are You Paying For?" (16 October 2026, 42 minutes), and "136. Proving the Promise Through Customer Value Management" (2 October 2026, 40 minutes).
TECHtonic: Trends in Technology and Services publishes roughly every two weeks, with episodes averaging 41 minutes across 140 episodes.
Booking probability for TECHtonic: Trends in Technology and Services is 35%, and the host is rated Selective on guests. TECHtonic: Trends in Technology and Services requires a Pod Score of 80 or higher. TECHtonic: Trends in Technology and Services's contact route on record: verified email.
The strongest fits for TECHtonic: Trends in Technology and Services are IT Services & Software Development and Business & Management Consulting. TECHtonic: Trends in Technology and Services has a business audience.
Technology & Services Industry Association hosts TECHtonic: Trends in Technology and Services, a business podcast with 140 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

What does it take to build a successful forward deployed engineering (FDE) function as AI reshapes how technology companies deliver value? Thomas Lah kicks off the conversation with TSIA’s newly published FDE Maturity...

Episode #137
What does it take to turn AI from an exciting innovation into a business model that actually delivers value? On this episode of TECHtonic, Thomas Lah walks through TSIA’s AI pricing ladder with Alon Talmor, founder and...

Technology providers have mastered the art of selling value, but too often struggle to prove it after the deal is signed. In this episode of TSIA’s TECHtonic, Thomas Lah sits down with Steve Zimba, founder of Nulia, and...

AI is creating a new question for managed services: what happens when the work itself becomes software-driven? On this episode of TSIA’s TECHtonic, Thomas Lah talks with Scott McIsaac, CEO of Helios Core, about the...

Episode #134
AI is forcing technology companies to rethink what customers are actually paying for, and how they prove the value they deliver. On this episode of TSIA’s TECHtonic, Thomas Lah sits down with Michael Speranza, CEO of...

What happens when an AI agent fails, and how can enterprises prove they saw it coming? On this episode of TSIA’s TECHtonic, Thomas Lah takes on one of the most important questions facing organizations moving AI from...

Thomas Lah opens the episode by describing TSIA's model-driven revenue engine framework: using AI to monitor every customer touchpoint in real time instead of running revenue off CRM fields and pipeline reviews. His...

Episode #131
Thomas Lah welcomes social psychologist Sarah DiMuccio to talk about the human side of AI transformation. They dig into why AI adoption triggers anxiety across every role, seniority level, and demographic: it isn't...

In this episode of TECHtonic, Thomas Lah welcomes Deb Ashton, Founder of Certinia, for a conversation about the transformation of professional services in the age of AI. They explore why traditional utilization-based...

AI is changing everything—but there's one part of the conversation many organizations still aren't having: the economics. As enterprises race to deploy copilots, agents, and generative AI across every department...

In this episode of TECHtonic, host Thomas Lah, EVP and Executive Director of TSIA, sits down with Agam Vasani, former SVP of Customer Experience at LeanData, to explore what it actually takes to build an AI-driven...

Your CRM knows what happened. It doesn’t know why—or what’s about to happen next. That gap is costing revenue teams millions in preventable churn, missed expansion, and deals that slip away long before anyone saw it...

Episode #126
Recorded live at the May 2026 TSIA Board Summit, this executive panel brings together technology and services leaders to explore how AI is transforming the future of customer engagement, professional services, support...

In this episode of TECHtonic, Thomas Lah of TSIA sits down with Michael Harnum, CEO of ESG Success, to unpack a bold idea reshaping the tech industry: Customer Success as a Service. As companies face mounting pressure...

In this episode of TECHtonic, host Thomas Lah sits down with Angelica Riemann, SVP and President of the CrossLab Group at Agilent Technologies, to unpack how a legacy hardware company is transforming into a modern...

In this episode of TECHtonic, Thomas Lah sits down with Cormac Whelan, CEO of Nitro Software, to unpack what it really takes to compete, and win, when you’re up against industry heavy weights. As AI reshapes the...

What happens when AI can do almost everything marketing teams used to own? In this thought-provoking episode of TECHtonic, Thomas Lah chats with marketing leader Kathy Macchi to unpack a bold AI manifesto that’s...

AI is everywhere. So where is the real business value? In this episode of TECHtonic, TSIA’s Thomas Lah speaks with Sofi Elfving Hallberg, CEO and co-founder of Substorm and a machine learning pioneer who has worked in...

Episode #120
Net revenue retention is under pressure. SaaS growth has slowed. Sales and marketing budgets are shrinking. And AI is forcing companies to rethink everything, from seat-based pricing models to how they engage, retain...

AI is no longer a distant promise, it’s actively reshaping how work gets done. But the biggest differentiator between companies that thrive and those that fall behind isn’t the technology itself. It’s how leaders guide...
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