Tech Startup Stories

For anyone that is building a B2B Tech Startup, scale up, or has dreams of building their own business in this space, this podcast series explores the unique and bumpy journey of building a business from the ground up. We talk with Founders and Co-founder at various stages of their startup journeys, from inception to funding, to their first $1m. It's not always smooth sailing, but it would be boring if it was!

Tech Startup Stories is a business podcast hosted by Natalie Binns, with 67 episodes on record and a Required Pod Score of 80.

Natalie Binns hosts Tech Startup Stories, a business show with 67 episodes published.

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  Episode #1

  Turning an Industry on its Head

  Sep 27, 202639 minS4

  Season 4 of Tech Startup Stories kicks off with serial founder Jim Edmondson, co-founder of PressWhisper, to explore the problem that led him to rethink traditional PR. After experiencing first-hand the high cost and lack of transparency involved in working with PR agencies, Jim saw an opportunity to give founders a more direct and accessible way to build relationships with journalists and secure meaningful media coverage. Jim shares how he and his co-founder approached the problem through rapid prototyping, why they let customers shape their ideal customer profile, and what building multiple businesses has taught him about failure, risk and finding the right co-founder. In this episode, we explore: • Why Jim believes traditional PR can be expensive and disconnected from founders • How rapid prototyping helped PressWhisper test its idea quickly • Why customer behaviour can reveal your ideal customer profile • The importance of having a co-founder who challenges your thinking • How technology and AI are changing the way founders can build and promote their businesses

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  Episode #18

  Keeping up with the Speed of AI

  Jul 29, 202623 minS3

  How do you build an AI company when the technology changes every month? In this episode of Tech Startup Stories , Natalie Binns speaks with Eli Portnoy, founder and CEO of BackEngine, about the realities of building AI-powered enterprise software during one of the fastest-moving periods in technology. The conversation explores: Building AI products in a rapidly evolving market Why solving real business problems matters more than following AI trends The challenges of AI adoption inside organisations Product strategy and customer-centred innovation Enterprise software and workflow automation Founder lessons from scaling in an AI-first world Eli shares thoughtful insights into the future of software, organisational change, and why successful AI implementation requires far more than great technology.

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  Episode #17

  Sacrificing for Growth

  Jul 22, 202633 minS3

  What does it take to build a company in an industry where the rules change every week? In this episode of Tech Startup Stories , Natalie Binns speaks with Aditya Jain, co-founder and CEO of Passionfruit, about scaling an AI-native marketing company during one of the most transformative periods in technology. The conversation explores: Building a profitable startup in the AI era Turning services into scalable products The launch of Oz, Passionfruit's AI marketing platform How AI is changing search and customer acquisition Founder leadership and team growth Why relationships still matter in a technology-driven world Staying adaptable in a rapidly evolving market Aditya shares honest lessons on growth, innovation, and building a company designed to evolve alongside the future of marketing.

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  Episode #16

  Trust Your Gut

  Jul 15, 202630 minS3

  How do you turn scientific research into a company capable of improving millions of lives? In this episode of Tech Startup Stories , Natalie Binns speaks with Dr. Georgia Fleet, founder and CEO of Zonova Technologies, about her journey from antimicrobial materials research to building a venture-backed medtech company. The conversation explores: Preventing hospital-acquired infections through medical device innovation Turning PhD research into a scalable business The realities of raising investment in the current market Challenges faced by female founders in fundraising Building advisory networks and finding the right support Commercialising healthcare technology Preparing for growth after a successful seed round Georgia also shares honest reflections on resilience, leadership, and what it takes to build a company focused on both impact and commercial success.

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  Episode #15

  The Right Channels

  Jul 8, 202634 minS3

  In this episode of Tech Startup Stories , Natalie Binns reconnects with Paul Barnes, founder and CEO of Overe.io, to explore the realities of scaling a cybersecurity startup over the last year. The conversation covers: Building revenue foundations after early traction The challenges of scaling through channel partnerships Why saying yes to every opportunity can become dangerous Refining ICPs and customer qualification International growth across the UK, US, Japan, and Europe How AI is helping lean startup teams operate more efficiently Paul also shares honest insights into startup focus, operational discipline, and the balance between pursuing growth while staying aligned to the company’s long-term strategy.

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