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Hosted by Sophia Matveeva · 🇺🇸 US · EN · 318 episodes
Established thought leaders with verified media credentials.
If you want to build new things and be known as the innovator in the room — this is your show.Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it.The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it.I do.I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents.This is not theory. It is the thinking, tested at the highest level, and now yours.
Sophia Matveeva hosts Tech for Non-Techies, a business show with 318 episodes published.
A non-technical CEO built a mobile network, then transformed a startup into an AI company. Here's exactly how he did it — and what he learned about investors. Peter Scott has done things that most people would walk away
Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup. That distinction sounds obvious. But many founders and investors ignore it compl
The number of non-technical founders running billion-dollar companies increased four times between 2013 and 2023. Not because the technology got easier — though it did. But because investors finally figured out that the
Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonable at the time. In this episode, Sophia walks through the four questions that rev
What is Nvidia actually worth? You could look at their factories, their hardware, their staff. But their most valuable assets — the patents, the processes, the institutional knowledge — don't appear anywhere on their bal
If building products isn't your competitive advantage anymore, then what is? Listen to this episode to find out. AI means that everyone can now build (and everyone can copy). So to succeed today, you need something un-co
You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoralising, and it happens when you're measuring the wrong thing. In this episode, yo
You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works. In the age of AI, the barrier to building things has collapsed. The tools exist. The access exists. Which mean
Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day — usually the moment someone gets promoted to the top — the rules change. Suddenly you need vision, ideas, crea
If you have a working product - well done. This truly is a major milestone. BUT maintaining commercial control of what you've created might be challenging. In this episode, we contrast two founders: Founder 1, who has a
Most founders start with the best intentions. And then somewhere along the way — without noticing — the company they've built becomes something they're ashamed of. Not because they're bad people. But because nobody taugh
Can you build a B2C app to 6 million users with no advertising? Colin Hodge did it when he co-founded Bang with Friends — a dating app that went viral purely through word of mouth — because he understood the psychology o
A security agency tested 5,000 apps built with Lovable, Replit, Base44 and Netlify. Every single one had vulnerabilities — including apps that were live, charging customers, and handling personal data. Sophia Matveeva is
The internet is full of people telling non-technical founders which AI tool to use to build their product. Lovable. Claude Code. Cursor. The list grows every week. But the tool is almost never the real problem. In this e
Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because if your venture or your portfolio is riding the wave of a genuinely transformati
Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. What you wish someone had told you before you started. In this episode, Sophia Matv
This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ever given on another
The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment, advertising, and AI. It is a fantastic sector for non-technical founders to flou
Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the math at exit, and you get a very different story. In this episode, Sophia Matveeva
If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you. This is one of our most listened to episodes, and it's easy to see why. Before y
Eric Ries
creator of the Lean Startup method, founder of the Long-Term Stock Exchange, author of Incorruptible · Long-Term Stock Exchange
1 appearance on this show
Colin Hodge
startup founder, author, co-owner · Down
1 appearance on this show
Rags Vadali
Floto
1 appearance on this show
Jen Glennon
Polygon
1 appearance on this show
Melanie Nabar
Volition Capital
1 appearance on this show
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Tech for Non-Techies is hosted by Sophia Matveeva. The show is categorised under business (entrepreneurship) and has published 318 episodes.
Tech for Non-Techies has published 318 episodes.
Tech for Non-Techies regularly covers business, entrepreneurship, technology. It sits in the business category, with a entrepreneurship focus.
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Episodes of Tech for Non-Techies average 25 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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