
Teardown X
Why Founder-Led Sales Stalls at 30 Customers
<p>Founder-led sales works beautifully until it does not. The break is not the calendar. It is that the reasons customers buy live in one head and were never written down.</p><p>Up to about thirty customers the founder is the compression algorithm. Every objection answered from memory, every proof point picked on instinct, every pricing exception justified by a gut read. Then the calendar fills, and close rates slip for reasons nobody can name.</p><p>In this teardown:</p><p>The thirty-customer wall, and why it is a compression problem rather than a headcount problem.</p><p>...



