Talking The Talk: A Podcast About Podcasting with Courtney Reimer

Talking the Talk is a podcast about...podcasting. And everything that makes or breaks the best ones.Advice, guidance, and anti-guidance for founders, entrepreneurs, and thought leaders who want to launch, grow, and monetize a show that lasts.Hosted by podcast strategy expert Courtney Reimer, this podcast explores podcast growth, audience development, format strategy, monetization, sustainability, and industry trends.Both in her solo "hot take" episodes, and candid interviews with podcast movers & shakers, you'll learn what works, what doesn't, and how to build a podcast that builds your business, not your burnout.To learn more about Courtney Reimer and how she can help ensure you're building a podcast that earns its keep, visit soundsgreatstrategy.com and click "book an intro call."

Talking The Talk: A Podcast About Podcasting with Courtney Reimer is a education podcast hosted by Courtney Reimer, with 25 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Courtney Reimer hosts Talking The Talk: A Podcast About Podcasting with Courtney Reimer, a education show with 25 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Talking The Talk: A Podcast About Podcasting with Courtney Reimer

  Crucial Podcast ROI Can Be Easy to Miss (Especially if You're Fixated on Downloads)

  Sep 5, 202612 min

  The most important return on your podcast investment shows up long before anyone writes you a check. In this voice note episode, Courtney shares why her obsession with podcast ROI may have something to do with her experience overseeing content development for the Meghan Markle and Prince Harry at Spotify and what a multimillion-dollar podcast deal taught her about the danger of expecting financial returns too soon. Because podcasting is a long game, and sometimes the early ROI is simply a signal from another human that tells you: keep going. Seemingly negligible returns (an idea resonating with a stranger, a relationship beginning, a potential client tuning in, someone validating the thing you're building) can be what keeps you in the game long enough for the financial ROI to follow. ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners create podcasts that work harder than they do to earn their keep. Host Courtney Reimer explores how to build a show that creates trust, builds your business, remains sustainable, and delivers a meaningful return on what you invest into it. ABOUT THE HOST Courtney Reimer is the founder and principal strategist of Sounds Great Strategy and a former executive at Spotify, Audible, Yahoo!, Discovery, and MTV. She helps entrepreneurs and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT WITH COURTNEY Follow on Instagram: @soundsgreatcourtney Connect on LinkedIn: Courtney Reimer Subscribe to her weekly-ish newsletter on burnout-proof podcasting: Sounds Great on Paper Email Courtney: courtney@soundsgreatstrategy.com The Strategic Podcast Launch Studio begins the week of September 14th, and it's the final cohort planned for 2026. If you're thinking about starting a podcast and want to co-create it with Courtney and a small, intentionally curated group, visit S oundsGreatStrategy.com/Studio to learn more and apply.

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  Talking The Talk: A Podcast About Podcasting with Courtney Reimer

  The Voice Note That Saved My Podcast This Week

  Aug 21, 202624 min

  A funny thing happened on the way to recording this week's episode: I nearly didn't. Between work, family, travel, and life generally life-ing, I found myself on the verge of becoming exactly the kind of podfade statistic I spend so much time warning others about. So instead of skipping a week—or forcing myself through an elaborate production—I took my own advice. This episode is an experiment in easy mode podcasting. It's also my first attempt at something I've been talking about for months: making my podcast work even harder by repurposing…my own podcast episode into another podcast episode. (Yes, it's a little snake-eating-its-tail.) If you've ever felt guilty for not publishing every Tuesday, wondered whether "consistency is key" is more of a threat than a helpful tip, or needed permission to build a podcast around your actual life instead of rearranging your life around your podcast, this one's for you. Topics include: Why I almost skipped publishing this week—and why I didn't The real reason so many podcasts fade out before episode 10 Why "always-on" publishing advice wasn't designed for most business owners How to make your podcast work harder by repurposing it—even within the podcast itself Why reliable beats relentless when it comes to sustainable podcasting Easy-mode formats that help you keep showing up without burning out What I mean by "Return on Thinking" (ROT) and why I'm trying to make it a thing If you're building a podcast to grow your business, establish your expertise, or create a body of work that compounds over time, this episode is your permission slip to stop chasing hustle-culture podcast advice and start building something you can actually sustain. ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners build podcasts that work harder than they do. Host Courtney Reimer explores how to build a show that creates trust, builds your business, remains sustainable, and delivers a meaningful return on what you invest into it. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Strategy and a former executive at Spotify, Audible, Yahoo!, Discovery, and MTV. She helps people and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT & WORK WITH COURTNEY Instagram: @soundsgreatcourtney LinkedIn: Courtney Reimer Weekly-ish newsletter: Sounds Great on Paper Thinking about a podcast? Want to get Courtney's take? Book your free Podcast Clarity Call at SoundsGreatStrategy.com .

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  Talking The Talk: A Podcast About Podcasting with Courtney Reimer

  What We Get Wrong About Consistency (with Julie Fischer)

  Aug 10, 202639 min

  "Be consistent." We get this advice for everything from our strength training routine to business-building practices, and, of course: podcast strategy. Publish every week, on the same day, at the same time, from now until eternity til death do us part. But what if we've misunderstood what consistency actually means? What if "be consistent" is actually counterproductive advice if the goal is sustaining a podcast that delivers meaningful returns? We dissect this well-meaning advice with Julie Fischer, host of the Nine to Thrive podcast, whose thoughtful, every-other-week publishing cadence has helped her build a show she's sustained for nearly three years. Rather than chasing an arbitrarily demanding schedule, Julie designed a podcast around her actual life, energy, and capacity—and that simple decision has made all the difference. We discuss: What people get wrong about consistency Why knowing your capacity is one of the most important podcast decisions you'll make How podcasting can be a service to the people you want to service, as well as a magnet for clients Why "baby steps" outperform ambitious content plans Helpful advice for folks hoping to land a guest spot on a podcast like Julie's If you've ever worried that you don't have enough time, enough energy, or enough capacity to keep a podcast going, this conversation offers a refreshing alternative to the hustle-culture-centric advice that dominates so much of the podcasting world. ABOUT THE GUEST Julie Fischer is the host of the Nine to Thrive podcast and a coach who works at the intersection of work, life, and well-being. Through coaching, speaking, and her podcast, she helps people rethink the relationship between achievement, purpose, and well-being, offering practical tools for building lives that feel both successful and sustainable. Learn more at: www.juliefischercoaching.com ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners build podcasts that work harder than they do. Host Courtney Reimer explore how to build a show that creates trust, builds your business, remains sustainable, and delivers a meaningful return on what you invest into it. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Strategy and a former executive at Spotify, Audible, Yahoo!, Discovery, and MTV. She helps entrepreneurs and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT WITH COURTNEY Follow on Instagram: @soundsgreatcourtney Connect on LinkedIn: Courtney Reimer Subscribe to her weekly-ish newsletter on burnout-proof podcasting: Sounds Great on Paper To book your free Podcast Clarity Call with Courtney, visit SoundsGreatStrategy.com .

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  Talking The Talk: A Podcast About Podcasting with Courtney Reimer

  Unexpected Discoverability Advice from a Literal Professor of Podcasting (with Anika Jackson)

  Aug 3, 202641 min

  Discoverability. It's one of those words that suddenly becomes part of your daily vocabulary the minute you start a podcast. Then, before long, you're drowning in advice about SEO, AEO, YouTube, keywords, metadata, transcripts, video, social clips…and wondering whether your podcast can ever keep up. To help us separate signal from noise, I invited someone who literally teaches this stuff. Anika Jackson is a professor at USC Annenberg, host of the globally ranked Your Brand Amplified podcast, and someone who spends far more time thinking about podcast discoverability than most of us ever will. We get into the weeds on SEO, Answer Engine Optimization (AEO), AI search, YouTube, podcast metadata, and all the technical pieces that help people find your work. But somewhere along the way, the conversation takes an interesting turn... The most important optimization metric of all, according to Anika, has nothing to do with dashboards, rankings, or download numbers—and everything to do with the humans your podcast attracts. We discuss: Whether podcast SEO actually exists (and how it's changing) What AEO (Answer Engine Optimization) means for podcasters How AI search is reshaping discoverability Which metadata fields are worth your time—and which many podcasters ignore Why YouTube isn't quite the same game as Spotify or Apple Podcasts The surprising role Pinterest can play for certain podcasts Why guest selection may be your most underrated growth strategy How to think differently about clips, downloads, and social media The metric Anika cares about more than downloads Why entrepreneur podcasters should optimize differently than creator-economy shows If you've been wondering how much of today's podcast growth advice actually applies to entrepreneurs, consultants, founders, and thought leaders—not people chasing millions of downloads—this conversation should leave you with both a few practical next steps and a healthy sense of relief. ABOUT THE GUEST Anika Jackson teaches the future of media and podcasting at USC Annenberg and hosts the globally ranked Your Brand Amplified® podcast. She helps entrepreneurs build stronger brands through strategy, podcasting, and AI, holds an MBA specializing in artificial intelligence and machine learning, has served as a startup advisor and Webby Awards judge, and spends a lot more time thinking about podcast discoverability than the rest of us. Learn more at: https://yourbrandamplified.com ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners build podcasts that earn their keep. Host Courtney Reimer explores what makes podcasts worth creating—not just how to launch one, but how to build a show that creates trust, opens doors, strengthens your business, and remains sustainable for the long haul. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Strategy and a former executive at Spotify Studios, Audible, Yahoo!, Discovery, and MTV. She helps entrepreneurs and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT WITH COURTNEY Instagram: @soundsgreatpodcasts LinkedIn: Courtney Reimer Weekly newsletter: Sounds Great on Paper Book your free Podcast Clarity Call with Courtney , and learn more at SoundsGreatStrategy.com

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  Talking The Talk: A Podcast About Podcasting with Courtney Reimer

  Your Podcast Should Work Harder Than You

  Jul 25, 202617 min

  You work hard. Your podcast should work harder. Even if it means doing double duty on an episode--because if you do it right, it will do quadruple duty for you. I recorded this episode twice. The first recording disappeared into the technical-gremlin abyss and I had already done the mental math: this episode was worth more than the additional time it would take to recreate it. That calculation sits at the center of my approach to podcasting: it's not a time-sucking deliverable you continually feed because the content calendar says so. It can and should be one of the hardest-working, highest-ROI assets in your business because it generates ideas and leads, sharpens your thinking and delivery of your message, strengthens and develops relationships, creates pportunities by giving the rest of your content ecosystem somewhere to begin. In this solo episode, I puts my own advice to the test. Even though I had to invest a little more time than I intended to, I ultimately went with an easy-mode version of this episode, and I'm glad I did. Sometimes walking the walk means talking the talk AND letting the podcast do more of your work.

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