Talk with Linda Reed-Enever

Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

Talk with Linda Reed-Enever is a business podcast hosted by Linda Reed-Enever, with 161 episodes on record and a Required Pod Score of 80.

Linda Reed-Enever hosts Talk with Linda Reed-Enever, a business show with 161 episodes published.

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  Talk with Linda Reed-Enever

  Setting Boundaries While Staying Visible

  Oct 1, 20269 min

  There can be this strange pressure in business that staying visible means always being available. Always replying, always posting, always saying yes to the coffee meeting, message, collaboration or quick question. But visibility and availability are two very different things. You can have content working while you're offline, a website answering questions, emails going out and podcasts introducing people to your ideas. Good boundaries actually make your visibility more sustainable because you can show up when you want to, rather than feeling like you always have to be there. Visibility Is Not Availability Your audience can see you, learn from you and engage with your ideas without having unlimited access to you personally. Availability is whether you answer the DM at 9 pm, take the unscheduled call or squeeze someone into an already full week. It's very easy to blur those lines, especially when every platform comes with another inbox and another notification. But you don't have to treat every platform as a customer service channel. Decide where enquiries, bookings, support and conversations belong, then make those pathways easy for people to follow. Teach People How to Work With You There's no point setting boundaries and then getting frustrated because nobody knows they exist. If someone wants to work with you, give them the booking link. If they need account support, send them to the team. If their question belongs in your membership Q&A, show them where to ask it. You're not shutting people out. You're helping them get what they need in the right place. And once those pathways are clear, remember that not everything needs an immediate response. A notification is not automatically an emergency, and a Sunday afternoon DM does not suddenly become your Sunday afternoon job. Build Visibility That Works Without You Your job as a business owner isn't to be online all the time. It's to create visibility that doesn't depend on you being there. A blog can answer a question while you're with a client, a podcast can introduce someone to your thinking while you're having dinner, and an email sequence can point someone towards a useful resource while you're out for the day. This is also why your website and email list are such important assets. They can explain your services, take bookings, deliver resources and help people take the next step without needing to message you first. Create When You Have the Headspace Marketing doesn't need to creep into every moment of your week. Batch a few videos, write a group of posts, schedule your emails and use the One-to-Eight Multiplier to take one useful idea across several formats. Create when you have the energy and headspace for it, time block that work and then let your content do its job. You don't need to be constantly creating or watching your phone for your marketing to be working. Boundaries Apply to Opportunities Too The more visible you become, the more opportunities can appear. Podcast interviews, networking events, collaborations, coffee meetings, speaking opportunities and those familiar "Can I pick your brain?" requests. You know the ones. More opportunities don't mean every opportunity needs a yes. Ask yourself: Does this support where I'm going, or is it simply something I can do? And remember, boundaries don't need to be dramatic. Sometimes they're wonderfully boring: these are my booking hours, I answer emails during business hours, this is what's included, and this meeting finishes at 11. Key Takeaway Being visible does not require unlimited access to you. The goal is to create a business where people can find you, understand what you do, learn from you and take the next step while you still have enough space to actually do the work. Your challenge: Look back over the last week and ask yourself, where did people have more access to me than I actually wanted them to have? Maybe it was your DMs, meetings running over, emails late at night or saying yes when you didn't really have the space. Pick one boundary to tighten this week. Just one. You don't need to rebuild your whole business at once. Resources to Support Your Marketing Journey The Marketing Tree Method Explore how to build a sustainable marketing ecosystem where your content and marketing assets work together. https://www.enevergroup.com.au/product/the-marketing-tree-method/ Book a 1:1 Strategy Call Need help creating a marketing approach that works around you and your business? Book a strategy call with me. https://www.enevergroup.com.au/booking-linda/ Highlights 00:00 Staying Visible Without Always Being Available 01:00 Visibility vs Availability 02:20 Decide Where People Can Access You 03:10 Teach People How to Work With You 04:00 Not Everything Needs an Immediate Response 04:45 Build Visibility That Works Without You 05:30 Batch and Repurpose Your Content 06:00 Boundaries Apply to Opportunities Too 06:40 Why Boundaries Can Be Boring 07:10 Choose One Boundary to Tighten

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  Talk with Linda Reed-Enever

  Marketing Strategies for the Quiet Watchers

  Sep 24, 202612 min

  Have you ever published something, looked at the engagement and thought, "Well, clearly nobody cared about that"? There are hardly any comments, not many likes and maybe one share from your business bestie. But not everyone who is paying attention will show you they're paying attention. Some people are quiet watchers. They read your posts, watch your videos, open your emails and listen to your podcast for months, sometimes years, without engaging. Then one day they contact you and say, "I've been following you for ages." They weren't hiding. They were watching. In this episode of the Talk Podcast, I'm exploring what quiet watchers are looking for and why silence doesn't necessarily mean your marketing isn't working. Why People Watch Quietly There are lots of reasons people consume content without engaging. Some are naturally private, and others are busy listening while driving, watching while making dinner or reading between meetings. Others are quietly working out whether you're the right person for them. They're looking at your advice, how you communicate and how consistently you show up. And some simply aren't ready yet. They're staying connected until the timing is right for them. Silence Doesn't Mean Disinterest Likes and comments are useful signals, but they're not the whole marketing picture. Someone might never comment on your videos but remember something you taught six months later. They might never share a post publicly but recommend you privately to a friend, or read every email without replying. Buying decisions are rarely the result of one perfect post. They're built through repeated moments of familiarity and trust. Quiet Watchers Notice Consistency Quiet watchers aren't only looking at one piece of content. They're noticing your patterns over time. They're looking at whether you continue to show up, whether your core message stays consistent, whether your advice makes sense and whether your actions match what you say. Your content is also giving them a preview of what it might be like to work with you, particularly when what you offer requires trust, expertise or a meaningful investment. Familiarity Builds Trust Consistent visibility helps people become familiar with you and your ideas. That doesn't mean you need to post constantly. It means finding a pattern that works for you and continuing to show up. A useful video today might not generate an enquiry today, but it could make you the person someone remembers when they need help next month. We're not only marketing to the people ready to buy now. We're building recognition with the people who may need us later. What Do Quiet Watchers Need? Your content needs to help quiet watchers understand three things: What you know: Share your expertise, teach something useful and show people how you think. Who you help: Be specific about the people you work with and the problems you solve. What to do next: Make it easy to find your service, book, download, join or contact you. A quiet watcher may never ask publicly how to work with you, so don't make them hunt for the answer. Give Them Low-Pressure Next Steps Not every call to action needs to ask someone to book a call or buy immediately. You can invite people to save the post, watch another video, read an article, listen to another episode, download a resource or join your email list. These smaller steps allow quiet watchers to move closer to your business at their own pace without feeling like we're proposing marriage on the first date. Measure More Than Likes and Comments When you're reviewing your marketing, look beyond public engagement. Pay attention to website visits, Google Search data, email opens, video watch time, downloads and enquiries. And listen to what people tell you when they finally contact you. If someone says, "I've been watching your videos for months", that's useful marketing information. Your content was working even if you couldn't see it in the comments. Keep Repeating Your Important Ideas Don't stop talking about something useful simply because you feel like you've already said it. Most of your audience hasn't seen everything you create, and sometimes people need to hear an idea again when they're ready for it. Take that useful idea and turn it into a video, blog, email, podcast or shorter social posts. Repetition helps your quiet watchers understand your message and build trust over time. Your Quiet Watcher Challenge Here's my challenge for you this week. Find one piece of content you thought didn't work because it didn't receive much visible engagement. Then ask yourself: Did it create any other signals? Look at website visits, watch time, email activity, downloads or enquiries. Have customers mentioned the idea elsewhere? Think about conversations, emails and enquiries. Is the idea still useful? Low engagement doesn't automatically mean a bad idea. How could you share it again? Try another format or approach and give people another opportunity to find it. Then keep showing up. A quiet post doesn't always mean an empty post. Sometimes quiet means someone is watching, learning and deciding whether you're the right person to help them take the next step. My Resources to Support Your Marketing The Marketing Tree Method Build a marketing ecosystem with different ways for your audience to discover you, learn from you and build trust over time. https://enevergroup.com.au/product/the-marketing-tree-method/ Book a Discovery Call with Me If you're showing up consistently but wondering whether your marketing is actually connecting, book a conversation with me and let's look at what your marketing is telling you. https://enevergroup.com.au/booking-linda/ Highlights 00:00 Meet the Quiet Watchers 01:00 Why People Watch Without Engaging 02:00 What Quiet Watchers Are Looking For 03:00 Silence Doesn't Mean Disinterest 04:00 Quiet Watchers Notice Consistency 05:00 Familiarity Builds Trust 06:00 What Quiet Watchers Need 07:00 Low-Pressure Next Steps 08:00 Measure Beyond Likes and Comments 09:00 Keep Repeating Your Important Ideas 10:00 Quiet Doesn't Mean Empty

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  Talk with Linda Reed-Enever

  How Your Audience Signals True Thought Leadership

  Aug 27, 202615 min

  Thought leadership isn't reserved for keynote speakers, published authors, or people with a large number of social media followers; in reality, it is much simpler than that. Thought leadership is what happens when people begin to trust the way you think. Someone might initially discover your business because of a specific product or service, but they stay engaged because your ideas empower them to make better decisions. Any business owner, whether you are a plumber, florist, accountant, dog trainer, or physiotherapist, can demonstrate thought leadership by educating their market and helping customers see their challenges with absolute clarity. In this episode of the Talk podcast, I'm unpacking how to track the real, human signals of thought leadership. While campaign sales and website clicks are easy to measure, true thought leadership begins working long before the sale takes place. So let's explore the markers and ways that you will know that your thought leadership is working within your marketing: Your Audience Starts Asking Better Questions Right on track with our thought leadership content. Our prospective clients, the inquiries we have, arrive with an understanding of the problem because we've already explained it. The inquiry shifts: Instead of asking surface-level questions like "How much does this cost?", educated prospects ask informed questions like "Will this specific option fit the way my household operates?" How this shows up: Thought Leadership shows up here, in the questions people ask in emails, discovery calls, and appointments to see if their understanding has evolved compared to six months ago. People Repeat Your Words and Ideas Back to You This is a great moment in time in thought leadership, and you'll start to hear it. You'll see that little cheeky smile come across your face. Because when clients repeat your framework or advice back to you, it means your message didn't just reach them, but it resonated and changed their behaviour. Impact in Action: Whether a client says, "We took extra time on planning because we remembered your tip about build changes," or "I checked the stitching quality because of your video," these moments prove your ideas are actively guiding decisions. Track the Off-Screen Wins: These signals happen on sales calls, at the counter, or in direct messages. While they don't show up in standard analytics, they are gold-standard proof that your content is working. Your Sales Conversations Become Effortless Thought leadership prepares clients before the sale ever happens. This is where people are referring to you. They are commenting on your content. They are engaging before they're even ready or know that they're ready to buy. And that means that because your audience has consumed your content beforehand, they arrive with realistic expectations and a clear understanding of your methodology. You Attract the "Right-Fit" Clients and Clear Referrals This is where you begin to know your thought leadership is working. When you're attracting more right-fit clients, you know your thought leadership is working. We are filtering people out because we attract clients who are sharing our values, and we're not finding those people who are looking for the cheap or the quick fix unless we deliver that and get specific word-of-mouth referrals here. Instead of a vague referral ("I know someone who does accounting"), your referrals become hyper-specific ("You should call this accountant because they explain cash flow in plain English"), carrying instant trust. Thought Leadership should be delivered Across Your Team Leadership isn't just a nice visual to appear on social media about how great your business is; it should flow through your entire business. Great thought leaders empower their staff and their team to create great thought leadership experiences too! This alignment not only builds trust but also turns every interaction into a reinforcement of your expertise, making your brand feel reliable, professional, and uniquely valuable at every stage of the customer journey. Thought leadership isn't about sounding clever, posting controversial hot takes for attention, or trying to be the loudest voice in the room. It is about helping people think more clearly and delivering the solution to a problem. When you consistently share useful ideas, you change how people think, act, and buy. Here's my thought leadership challenge for you to try this week: Choose one core idea or piece of advice that you regularly share in your business. Look through your recent touchpoints and find: One question a client asked that showed they understood your message. One comment, email, or message where someone quoted your advice or methodology back to you. One example where that idea influenced a sale, referral, or client decision. Highlights 00:00 What Thought Leadership Means 00:48 Everyday Business Examples 01:56 How to Spot Early Signals 02:21 Measure Better Questions 04:08 People Repeat Your Ideas 06:01 Easier Sales Conversations 07:57 Attracting Better Fit Clients 09:22 Clearer Referrals 10:39 Conversations Beyond Likes 12:00 Teamwide Message Clarity My Resources to Support Your Journey The Marketing Tree Method Grab a copy of my book to learn how to turn your core authority ideas into a deep-rooted marketing ecosystem. https://enevergroup.com.au/product/the-marketing-tree-method/ Discovery Call with Me Ready to clarify your point of difference and map out your thought leadership strategy? Book a 1:1 strategy session with me. https://enevergroup.com.au/booking-linda/

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  Talk with Linda Reed-Enever

  Using Metrics to Inspire Fresh Campaigns

  Aug 20, 20267 min

  Metrics are a topic that business owners often either completely avoid or become totally obsessed with… We often talk about the pressure of analytics, and I know how overwhelming it can feel to stare at numbers that don't seem to be moving fast enough. But what if we stopped looking for validation and started looking for lessons? In this episode of the Talk podcast, I'm sharing why we need to stop asking "Are my numbers good enough?" and start asking "What are my numbers trying to teach me?" Metrics are simply feedback, your audience's way of having a conversation with you even when they haven't sent a message. Every click, share, email open, and saved post is a clue you can use to fuel your next marketing campaign. Stop Looking for Validation & Get Curious One of the biggest mistakes after opening your analytics is looking for immediate validation, asking if enough people liked or watched a piece of content. Curiosity is one of the greatest marketing skills you can develop. Shift from Judgment to Learning: Instead of saying "Only 20 people commented," ask "What made those 20 people stop scrolling?" Focus on the Spark: If 35% of your list opened an email, ask "What headline or topic made 35% of my audience stop what they were doing and open it?" Look Backward to Move Forward Instead of constantly stressing over "What should I create next?", look back at your stats from the last few months. Your audience has already given you the answer: Podcast & Video Analytics: Which episodes continue to get listened to or downloaded months later? Blog Traffic: Which articles consistently attract traffic? (I have a blog post written almost five years ago that still brings us consistent monthly traffic!) Social Engagement: Which posts generated real conversations or saves rather than just superficial likes? Inbox & Events: Which questions keep popping up in your inbox, and which workshop topics fill up the fastest? These aren't random wins. They are clear patterns showing what your audience deeply values. Review Trends, Not Isolated Numbers Business owners frequently make rash decisions based on a single data point, deciding reels don't work because one didn't perform, or that email marketing fails because of one low open rate. One number never tells the whole story. The timing might have been off, the headline unclear, or the message didn't quite connect at that moment. Marketing is rarely about one piece of content working or failing, but about recognising patterns over time. Don't Ignore the "Quiet Metrics" Some of your most valuable metrics don't sit inside a dashboard. Pay attention to: Client questions during sales calls Comments made after a live workshop Word-of-mouth referrals Emails that begin with "I've been following you for ages..." These quiet metrics tell you that trust is building, familiarity is growing, and your message is landing. Key Takeaway When you find a topic that repeatedly gets traffic, saves, and questions across different channels, that isn't just a post idea, but that is your next campaign. Build a Campaign Tree around that central message, letting your podcasts, blogs, emails, social posts, and workshops branch off from a single idea backed by evidence rather than guesswork. My Practical Challenge For You Spend 30 minutes this week being a "marketing detective": Open your website, podcast, email, and social analytics. Identify topics or questions that appear more than once. Ask yourself: "If I had to build one campaign around what my audience is already telling me they care about, what would that campaign be?" Enjoyed this episode? I'd love to know what pattern or topic your metrics revealed this week! Let me know in the comments. Remember, in business, sharing is caring. If this episode helped change how you view your numbers, please pass it along to another business owner! Highlights 00:00 Metrics Mindset Shift 01:31 Stop Seeking Validation 02:24 Find What Works 03:33 Patterns Over Numbers 04:14 Audience Led Campaigns 04:55 Build The Campaign Tree 05:37 Track Quiet Metrics 06:21 30 Minute Detective Exercise My Resources to Support Your Journey The Marketing Tree Method Grab a copy of my book to learn how to build campaign trees that turn audience feedback into sustainable growth. https://enevergroup.com.au/product/the-marketing-tree-method/ Discovery Call with Me Want to look at your analytics together and build a campaign tree based on your real data? Book a 1:1 strategy session with me. https://enevergroup.com.au/booking-linda/

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  Talk with Linda Reed-Enever

  Three Tools that Save You Hours Every Week

  Aug 13, 202613 min

  There is a particular kind of optimism that comes with signing up for a new business tool. You watch the demonstration, look at the list of features, and think, "This is it! This tool is finally going to organise everything for me." Fast forward a few hours, and you have 17 tabs open, you're halfway through a tutorial, and a simple task has turned into a massive implementation project! The truth is, no software will magically run your business. A tool only saves you time when it solves a specific, recurring problem, fits naturally into the way you work, and is actually used consistently. In this episode of the Talk podcast, I'm sharing the three core tools that carry a massive load in our business: ClickUp, MeetEdgar, and Acuity Scheduling (or Squarespace Scheduling). Together, they lower our administrative load, reduce decision fatigue, and save us hours of mental space every single week. ClickUp: Where Our Work Lives One of the biggest time-wasters in business isn't doing the work, but trying to remember what needs to happen, searching for lost documents, and figuring out what comes next. ClickUp gives our projects a central home where tasks, comments, files, and deadlines live together. Stop Relying on Memory: Trying to keep track of client emails, meeting notes, and task details in your head takes up immense mental bandwidth. ClickUp captures everything so you don't have to rely on memory to keep projects moving. Templates for Repeated Processes: Producing a single podcast episode involves planning, recording, editing, uploading, writing show notes, creating graphics, and promoting. Rather than recreating the wheel every time, we use a ClickUp template that lays out every step in the right order and assigns roles to the team. Remove the Mental Load: We use templates for onboarding, client projects, workshops, and marketing campaigns. It doesn't do the work for us, but it removes the decision fatigue and stops us from missing steps. MeetEdgar: Giving Content a Longer Life Content takes time to create. You might spend hours writing a blog, recording a podcast, or crafting a thoughtful social post, only for it to disappear down the feed where most of your audience never sees it. A Categorised Library: MeetEdgar allows us to build an organised library of content divided by topic and format. It continuously schedules and shares our best evergreen posts over time. Repurposing with Intention: In my book, The Marketing Tree Method , I teach the importance of content trees. One podcast episode can become a blog article, several social posts, quote graphics, email newsletters, and discussion prompts. MeetEdgar gives all those sub-assets a place to live and keep working for us. Resurfacing Your Gold: Reusing content doesn't mean repeating the exact same words forever. It means taking the central idea and evolving the opening, changing the graphic, or tweaking the format so your archive of gold content continues helping people. Acuity Scheduling: Eliminating "Email Tennis" Before online schedulers, arranging a simple meeting could take an astonishing number of back-and-forth emails. Playing "calendar tennis" often took more time than the actual meeting itself! Frictionless Booking: Acuity (or Squarespace Scheduling) removes the back-and-forth by letting people see your available times and select what works best for them. Intake Questions for Preparation: When someone books a strategy session, we ask what they want to focus on and what they've already tried. Instead of wasting the first 15 minutes figuring out why they are there, we dive straight into real strategy. Protecting Calendar Boundaries: Convenience for the client doesn't mean opening every blank space in your week. Acuity allows you to limit daily bookings, set meeting-specific days, block out buffer times between calls, and prevent last-minute appointments. It protects your deep focus time while giving the client a smooth booking experience. Key Takeaway Don't sign up for all three tools at once! Look at your working week and identify where you are repeating instructions, losing information, or wasting time on manual back-and-forth communication. Set up the simplest version of a system that solves that specific friction point. A simple system you actually use will save you hours every single week. My Practical Challenge For You Choose one repeated administrative task to make lighter this week: Turn one recurring process into a simple ClickUp template. Take five useful pieces of existing content and add them to your MeetEdgar library. Create one Acuity booking link for the meeting you organise most often. Enjoyed this episode? I'd love to know which of these three tools you are going to implement or refine first! Let me know in the comments. Remember, in business, sharing is caring. If this episode helped you simplify your systems, please pass it along to another business owner who is ready to save time. Highlights 00:00 Tool Hype Reality 01:07 Three Tools Overview 02:13 ClickUp Workflow Hub 03:23 ClickUp Templates Setup 05:18 MeetEdgar Reuse Content 06:20 Repurposing Content Library 07:47 Acuity Scheduling Boundaries 09:25 Protect Your Calendar 11:07 Choose Problems First 11:53 Weekly Challenge Wrap Up My Resources to Support Your Journey The Marketers Toolkit Explore my curated list of essential software, tools, and systems designed to help your business run smoothly. https://enevergroup.com.au/the-marketers-toolkit/ The Marketing Tree Method Grab a copy of my book to learn how to build a deep-rooted marketing ecosystem that supports your business growth. https://enevergroup.com.au/product/the-marketing-tree-method/ Sponsored Content: Some of the links included in this post may be affiliate links, meaning we may earn a small commission if you sign up through them at no additional cost to you. Please note that we only ever recommend and share tools that we personally use, trust, and rely on within our own business every day.

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