Talk Commerce

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

Talk Commerce is a technology podcast hosted by Brent W. Peterson, with 455 episodes on record and a Required Pod Score of 80.

Brent W. Peterson hosts Talk Commerce, a technology show with 455 episodes published.

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  Episode #462

  The Five-Legged Stool with Ethan Giffin of The B2B eCommerce Agency

  Oct 2, 202623 min

  Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and Ethan Giffin waited about four hours for his turn at the table. He runs The B2B eCommerce Agency, formerly Groove Commerce, and the rebrand describes a change that happened to the business before it happened to the name. We cover how the agency got pulled into manufacturing and distribution, the complicated situations behind his book Closing the Digital Revenue Gap, why the buyer entering the workforce now expects Amazon, Uber and Starbucks in a pocket, what he calls the five-legged stool of alignment between sales, marketing, IT, operations and finance, and why he likes Shopware for complex catalogs. The B2B eCommerce Agency is at b2becommerceagency.com , and a free copy of Closing the Digital Revenue Gap is at b2becombook.com . The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com .

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  Episode #461

  Your New Customer Is Not Human with Adam Fabian and Jacy Davis of Crimson Agility

  Oct 1, 202643 min

  Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and the Crimson Agility conversation ran longer than any other at the table. Jacy Davis is their director of sales. Adam Fabian handles the technical download, and by the end Scott had renamed him Example Adam, because he never makes a point without one. We cover the three kinds of AI, why Adam says your new customer is not human, a hard drive that shows how out of date AI shopping data can be, why context data is becoming the job of marketing, and the one page test any merchant can run on their own product data. Crimson Agility is at crimsonagility.com . The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com .

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  Episode #460

  Retail Is Detail with Tom Sieger and Timo Weltner of NETFORMIC

  Sep 30, 202619 min

  Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side. We cover why regulated industries have to solve complexity in the data model before the storefront, how a pricing engine built on a product information system found two ways a customer was losing money, and what a European engineering mindset changes in a sales conversation. Guests: Tom Sieger , Partner, NETFORMIC USA, and Timo Weltner , CEO and Co-Founder, NETFORMIC GmbH. The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com .

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  Episode #459

  We Thought It Was Us with Karthik Chidambaram of DCKAP

  Sep 29, 202619 min

  A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers. The conversation covers how DCKAP went from a well known Magento agency to a product company after a Prophet 21 integration for a distributor turned out harder than anyone expected, why Karthik built an ERP-first integration platform instead of a general iPaaS, what a manufacturer rep taught him about why the middle of the channel survives, the expansion into manufacturer ERPs with Global Shop Solutions, his Driven by DCKAP podcast, and running a fully remote team across the United States and twelve states in India. Links DCKAP https://www.dckap.com Learn more about our at-event interviews at talk-commerce.com/events .

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  Talk Commerce

  Live from Shoptoberfest with Sebastian Hamann from Shopware

  Sep 28, 202632 min

  A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers. The conversation covers how the product got its name after an earlier name, Shop IT, fell flat, the decision to go open source in 2010 and watching the download numbers climb, how he and Stefan split the work between design and engineering, why the two skipped university, and the decision around 2021 and 2022 to take investment and build the US business. Sebastian also shares what did not carry over from the European playbook and why he is hungry to rethink commerce for agents and for humans. Links Shopware https://www.shopware.com Learn more about our at-event interviews at talk-commerce.com/events .

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