Tactics of Marketing

The Tactics of Marketing Podcast is a resource for those who are looking to get more out of their marketing and grow! Tactics of Marketing is Hosted by Chris Milton, a marketing agency owner who brings his years of experience working with hundreds of entrepreneurs, organizations, and brands to help them launch, scale, and ultimately surpass their goals.Check the show notes for more details.Listen Now.

Tactics of Marketing is a business podcast hosted by Chris Milton, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Chris Milton hosts Tactics of Marketing, a business show with 10 episodes published.

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  Episode #10

  Email Isn't Dead - Email Marketing 101

  Dec 31, 202411 minS1

  <p>In this episode, Chris Milton dives into the staying power of email and why it isn’t dead - either as a communication tool or a marketing channel. </p> <p><br /></p> <p>The Value of Email</p> <p>Ownership and Control - Importance of owning an email domain - Credibility associated with branded emails B. Asset Value - Email lists as valuable assets during company sales - Health of the email list as a measure of business strength</p> <p><br /></p> <p>Email's Unique Advantages</p> <p>Deliverability and Readability - Email's effectiveness in cutting through social me...

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  Episode #9

  What is the Benefit of Working at a Marketing Agency?

  Dec 30, 20245 minS1

  <p>Benefits of Working on the Agency Side of Marketing</p> <p>Let’s talk about the advantages of working in a marketing agency, emphasizing the opportunities for market research, cross-learning, and professional growth, while providing actionable insights for team members to understand and leverage these benefits effectively.</p> <p>Tactics of Marketing is a marketing series that answers questions we receive at our marketing agency, 323.media, where we work with organizations that want to grow.</p> <p>Subscribe to our newsletter for more: tacticsofmarketing.com/subscribe</p> <p><br /></p>

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  Episode #8

  Leveraging Traditional and Digital Media for Marketing Success

  Dec 14, 202411 minS1

  <p>Welcome to Tactics of Marketing, I'm Chris Milton. Today, we're discussing the relevance of traditional media in marketing and how to effectively leverage it alongside digital platforms for successful campaigns.</p> <p><br /></p> <p>Understanding Your Audience</p> <p>Identify where your target customers are and tailor your marketing efforts accordingly. Utilize traditional media like regional magazines, local newspapers, and radio stations to reach specific demographics effectively.</p> <p><br /></p> <p>Leveraging Traditional Media Insights</p> <p>Traditional media outlets have valuable research on their audience demographics, providing insights that can enhance your marketing strategies. Understanding customer...

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  Episode #6

  Leveraging AI in Marketing Agencies

  Dec 13, 202413 minS1

  <p>In this episode of Tactics of Marketing, Chris breaks down where AI can help your marketing process.</p> <p><br /></p> <p>The growth of AI has significantly impacted the marketing industry, leading to questions about its potential to replace marketing agencies. However, AI is more likely to eliminate poorly performing agencies and freelancers, offering improvement and innovation opportunities.</p> <p><br /></p> <p>Understanding the Impact of AI</p> <p>When it comes to leveraging AI in marketing, there is a distinction between fully relying on AI and incorporating it as part of a strategic process. Understanding this...

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  Episode #5

  Should I Boost posts on Facebook and LinkedIn?

  Dec 10, 202411 minS1

  <p>On this episode of Tactics of Marketing, let's talk about the easiest way to get more views to your posts on social media... the BOOST button. </p> <p>Should you use it? </p> <p>Chris Milton breaks it down beyond just the simple answer of 'no.'</p> <p>Overview</p> <p>Boosting posts on Facebook and LinkedIn may not be the most effective way to expand your reach.</p> <p>Understanding your target audience and creating a targeted advertising strategy can lead to better results.</p> <p>Controlling your budget and aligning it with your business objectives is...

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