Swaay.Health Podcast

Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field. Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health

Swaay.Health Podcast is a business podcast hosted by Swaay.Health Team, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Swaay.Health Team hosts Swaay.Health Podcast, a business show with 15 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #15

  The 30-Year-Old Law Putting Medicaid Members at Risk

  Jun 19, 202528 minS1

  <p>Swaay.Health sat down for an in-dept discussion on this issue with Abner Mason, Chief Strategy and Transformation Officer at GroundGame.Health. Mason has been a tireless advocate for improved care access, SDOH, and better patient experiences for over decade.</p> <p>Here is his take on the situation.</p> <p><br /> </p> <h2>An Antiquated Law with Modern Consequences</h2> <p>The Telephone Consumer Protection Act (TCPA) requires organizations to get prior consent before sending texts—a reasonable protection when it comes to spam, but a roadblock for Medicaid.</p> <p>“This old 34-year-old law prevents health and mana...

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  Episode #14

  The Best Marketing Strategy Might Start With a Patient Complaint

  Jun 18, 202524 minS1

  <p>Swaay.Health sat down for an exclusive interview with Adam Cherrington, Vice President of Digital Health at KLAS Research to get his take on the latest on patient experience. Earlier this year, KLAS hosted the Patient & Consumer Innovation Summit in Salt Lake City with a powerhouse lineup of speakers and panelists. We wanted Cherrington’s top takeaways.</p> <p><br /> </p> <p>Key Takeaways</p> Listening isn’t optional—it’s a competitive advantage. Marketers who truly engage with patient feedback are seeing better results than those who treat it as a checkbox. Patient voice should inform both messaging and digi...

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  Episode #13

  Still Chasing Volume with your SEO Strategy? Here’s What You Should Do Instead

  May 27, 202515 minS1

  <p>Swaay.Health sat down with Lacey Reichwald, Director of Marketing at Aha Media Group to find out if SEO is still a worthwhile strategy for healthcare marketers and if it is, how to best approach it now that AI has changed the landscape.</p> <p>Check out her insights.</p> <p><br /> </p> <p>Key Takeaways</p> Focus on intent instead of chasing high-volume keywords. Search success now depends on matching user intent, not keyword volume. Target “zero-volume” keywords if they reflect real, actionable search behavior from patients or prospects in your market. AI search overviews are stealing your clic...

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  Episode #12

  A Rebrand in Just 10 Weeks?! Codametrix Made it Happen.

  May 7, 202522 minS1

  <p>When the Swaay.Health team learned about the Codametrix rebrand we had to reach out and learn more. Carly Rose, Senior Marketing Manager agreed to join us on-camera to give us the inside scoop on their project.</p> <p></p> <p>Key Takeaways</p> Anchor your rebrand to a major milestone. Deadlines tied to events like HIMSS create urgency and force decision-making, helping to keep rebranding projects focused and on track. Start with stakeholder interviews to define brand attributes. Talking to stakeholders across teams (product, engineering, executive leadership) gave the marketing team a good sense of how to make...

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  Episode #11

  The Secret to Social Media Success in Healthcare? Personal Connection & Authenticity

  Apr 9, 202527 minS1

  <p>Dr. Joshua Liu, is the Co-Founder & CEO at SeamlessMD, a company that enables health systems to digitize patient care journeys with automated reminders, education and symptom monitoring. Liu has been posting consistently to LinkedIn where he has built a large audience for himself and for SeamlessMD.</p> <p>What is his secret? Swaay.Health sat down with him to find out.</p> <p></p> <p>Key Takeaways</p> Be authentic, not promotional. Audiences engage more with leaders who share real experiences and insights rather than overtly promoting their company. Thought leadership beats sales pitches every time. Post consistently, even...

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