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SUBSTANCE

Hosted by BASF · science · EN

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About this Podcast:

SUBSTANCE is a podcast about the discoveries and innovations in chemistry and beyond helping us to develop sustainable solutions. Host Joe Hanson exchanges ideas with international guests and presents visionary projects and exciting innovations.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

37%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about SUBSTANCE

What is SUBSTANCE about?

SUBSTANCE is a podcast about the discoveries and innovations in chemistry and beyond helping us to develop sustainable solutions. Host Joe Hanson exchanges ideas with international guests and presents visionary projects and exciting innovations.

Who hosts SUBSTANCE?

SUBSTANCE is hosted by BASF. The show has published 14 episodes to date.

What has SUBSTANCE covered recently?

Recent episodes include "Light" (14 October 2026, 29 minutes), "Enzymes" (16 September 2026, 38 minutes), and "Sulfur" (17 June 2026, 27 minutes).

How often does SUBSTANCE publish?

SUBSTANCE publishes roughly monthly, with episodes averaging 29 minutes across 14 episodes.

How hard is it to get booked on SUBSTANCE?

Booking probability for SUBSTANCE is 37%, and the host is rated Selective on guests. SUBSTANCE requires a Pod Score of 80 or higher. SUBSTANCE's contact route on record: verified email.

Who should pitch SUBSTANCE?

The strongest fits for SUBSTANCE are Basic Chemicals. SUBSTANCE has a science audience.

About the host

BASF hosts SUBSTANCE, a science podcast with 14 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #14

    Light

    Oct 14, 202629 min

    Light is all around us – from fireflies glowing in the garden to the screens in our pockets. In this illuminating episode of SUBSTANCE, host Joe Hanson explores how scientists are developing more sustainable ways to...

  • Episode #13

    Enzymes

    Sep 16, 202638 min

    Enzymes are among nature’s most powerful catalysts and are helping scientists and industry tackle some of the world’s biggest sustainability challenges. In this episode of SUBSTANCE, host Joe Hanson explores how enzymes...

  • Episode #11

    Sulfur

    Jun 17, 202627 min

    Sulfur might evoke matches, volcanic gases, or that yellow rock from chemistry class – but it’s far more powerful than you probably think. In this episode of Substance, host Joe Hanson explores the surprising story of...

  • Episode #10

    Fiber

    May 20, 202628 min

    In this episode of SUBSTANCE, host Joe Hanson explores the unique capabilities of fibers like hemp or coconut and where they can be used sustainably: From the automotive industry to coastal protection.

  • Episode #9

    Salt

    Apr 15, 202631 min

    Salt may be one of the most familiar substances in everyday life, but in this episode of SUBSTANCE, host Joe Hanson explores how a special class of salts could help decarbonize one of the most overlooked parts of the...

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  • Episode #8

    CO2

    Mar 18, 202627 min

    CO₂ is one of the gases most closely linked to global warming, but it is also deeply embedded in how modern industry and cities function. In this episode of SUBSTANCE, host Joe Hanson explores what it will take to...

  • Episode #7

    Fabric

    Feb 18, 202635 min

    Fabrics and fashion are deeply tied to sustainability – not least because the scale of production and consumption means huge volumes end up as waste or pollution. This episode of SUBSTANCE asks what it would take to...

  • Episode #6

    Water

    Jan 21, 202632 min

    In this episode, our host Joe Hanson discusses a SUBSTANCE that is literally vital: water. Former NASA expert, now entrepreneur Diana Yousef and BASF scientist Ligia Azevedo make it clear in their stories, that the...

  • Episode #4

    Fungi

    Dec 17, 202535 min

    In this episode of SUBSTANCE, host Joe Hanson explores the surprising power of fungi with artist-turned-entrepreneur Phil Ross and BASF scientist Dr. Birgit Hoff. Far from being just mold or mushrooms, fungi are...

  • Nov 19, 202527 min

    Plastics are everywhere – but can they ever be truly sustainable? In this episode, host Joe Hanson asks how plastics fit into a circular economy – a system designed to minimize waste and maximize resource efficiency...

  • Oct 22, 202521 min

    Plastic is one of the most transformative materials of the modern age. It’s in our cars, our homes, and our clothes. Lightweight, durable, and endlessly moldable, plastic has revolutionized manufacturing and design...

  • Episode #2

    Hydrogen

    Sep 24, 202546 min

    Researchers and companies around the globe are racing to tap into an invisible resource seen as a beacon of hope for achieving climate neutrality—hydrogen. Could the key to a green transformation lie beneath our very...

  • Episode #1

    Trailer

    Sep 17, 20252 min

    SUBSTANCE is a monthly podcast exploring the materials that shape our world. From hydrogen and plastic to fabric and fungi, each episode unpacks one essential substance — revealing its influence on our world and the...

Recent guests

Recent guests on SUBSTANCE. Study who booked and why before you pitch.

P

Phil Ross

artist-turned-entrepreneur, Sentry

D

Dr. Nils-Olof Born

BASF

S

Silvia Trevisan

KTH Royal Institute of Technology

L

Ligia Azevedo

BASF

Best industries to pitch SUBSTANCE for

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