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Style and Substance

Hosted by Elizabeth Cairns & Fiona Humberstone · business · EN

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About this Podcast:

Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

35%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Style and Substance

What is Style and Substance about?

Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business.

Who hosts Style and Substance?

Style and Substance is hosted by Elizabeth Cairns & Fiona Humberstone. The show has published 148 episodes to date.

What has Style and Substance covered recently?

Recent episodes include "Raising Expectations When We're Done Settling" (14 October 2026, 39 minutes), "We're Taking a Stand - Our Honest thoughts on AI" (7 October 2026, 55 minutes), and "Understanding The Autumn Seasonal Personality" (30 September 2026, 46 minutes).

How often does Style and Substance publish?

Style and Substance publishes roughly weekly, with episodes averaging 41 minutes across 148 episodes.

How hard is it to get booked on Style and Substance?

Booking probability for Style and Substance is 35%, and the host is rated Selective on guests. Style and Substance requires a Pod Score of 80 or higher. Style and Substance's contact route on record: verified email.

Who should pitch Style and Substance?

The strongest fits for Style and Substance are Marketing, Advertising & PR. Style and Substance has a business audience.

About the host

Elizabeth Cairns & Fiona Humberstone hosts Style and Substance, a business podcast with 148 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Oct 14, 202639 minS23

    Fi and I thought it might be time for a little pep talk and a reminder of how brilliant you are dear listener. Unfortunately I was little too enthusiastic at 5 rhythms this weekend and the result is I'm flat on my back...

  • Oct 7, 202655 minS23

    Regular listeners will know we have thoughts on AI, but as this debate becomes more critical, particularly for creatives, we are coming firmly off the fence and sharing our stance on AI in the branding process. We share...

  • Sep 30, 202646 minS23

    September brings a new, and much loved by us both, season, so it's time to talk Colour Psychology and dig into the Seasonal Personality of Autumn. As the creator of Colour Psychology for Branding, Fi shares her abundant...

  • Sep 23, 202654 minS23

    Fi and I are pretty driven in our work, but is it healthy drive? This is the question we are posing today as we dig deep and get personal about our motivations and sources of drive. Is Fi a workaholic? What drove me to...

  • Sep 16, 20261h 5mS23

    This week, Fiona is in the hot seat answering the most commonly asked questions posed to Google and AI about branding. There's a goldmine of wisdom which we really hope is useful and, you won't be surprised to hear...

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  • Sep 9, 202633 minS23

    Welcome back to a new season and thank you for being here. Fi has had an incredibly challenging summer, floored by illness and the accumulation of a year of personal challenges, this is a very personal episode where she...

  • Jul 8, 202632 minS22

    There is a big difference between a business intentionally making space for rest and restoration and one that ends up losing momentum and traction without realising it...and losing out as a result. If you tuned into our...

  • Jul 8, 202632 minS22

    <p>There is a big difference between a business intentionally making space for rest and restoration and one that ends up losing momentum and traction without realising it...and losing out as a result. </p><p>If you...

  • Jul 1, 202617 minS22

    <p>Last week Fiona and I talked about the need for space to feed creativity and joy in our work and we know that the pace of this year can get a little overwhelming at times...so we're here to offer a little antidote to...

  • Jul 1, 202617 minS22

    Last week Fiona and I talked about the need for space to feed creativity and joy in our work and we know that the pace of this year can get a little overwhelming at times...so we're here to offer a little antidote to...

  • Jun 24, 202652 minS22

    Phew! this year is galloping away lovely listeners and in this episode, as we've passed the crest of midsummer, we're thinking ahead a few weeks to the summer break. Both Fi and I traditionally take around six weeks off...

  • Jun 24, 202652 minS22

    <p>Phew! this year is galloping away lovely listeners and in this episode, as we've passed the crest of midsummer, we're thinking ahead a few weeks to the summer break. </p><br><p>Both Fi and I traditionally take around...

  • Jun 10, 202645 minS22

    <p>Business is asking a lot of us at the moment and it's a whirlwind of creativity and genuine joy, but to ride those wild horses we are having to double down on looking after ourselves and keeping our vitality high. So...

  • Jun 3, 202648 minS22

    <p>What's in a name? When it comes to branding, a whole lot!</p><p>Naming brands and products is one of our absolute favourite things to do and there's nothing quite like that feeling and the traction you get when you...

  • May 20, 202648 minS21

    <p>One of the great joys and benefits of entrepreneurship is we get to be nimble, we can flex and evolve as circumstances change the face of business rarely stays the same over time. Fiona and I have certainly enjoyed a...

  • May 13, 202652 minS21

    <p>This week is mental health awareness week and so we're taking the opportunity to dig a little deeper into what tending to our mental health as entrepreneurs looks like for us. </p><p>In this wide ranging...

  • May 6, 202639 minS21

    Creativity, in our books is the not-so-secret sauce that makes doing business well taste more than just a little bit delicious. It's also what Fi in particular trades off and has built a thriving business around. In...

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