STUFF FROM THE LOFT - Dave Dye

<p>During my first year in advertising, a shiny new book turned up at the agency (Brooks Legon Bloomfield).<br>Weirdly, some in the creative department referred to it as 'the bible'.<br>It's actual name was The...

<p><br>To hear Derek tell it, his career was totally unplanned.<br>One impetuous decision after the next.<br>Leading to endless mistakes.<br>Exhibit A: Quitting the best agency in the country to go on holiday with his...

<p>Being one, I'm very aware of my fellow double d's out there in advertising.<br>Dave Droga - met once, gave him a lift after judging D&AD together.<br>Donny Deutsch - never met, seen him on Morning Joe...

<p>You can count the number of Creatives who embrace research on one finger.<br>The rest of us desperately try to fight it with lines like 'you can't research original ideas', 'the group gets lead by its most vocal...

<p>British advertising may have had more successful businessmen.<br>More accomplished creative directors.<br>Bigger award winners.<br>But never a better Creative.<br>No one has more ideas living in British people’s...

<p>If you’ve ever wondered how reliant creatives are on their producers, count how many are married to them.<br>Lots.<br>Including me, my two creative partners at Campbell Doyle Dye and dozens of friends...

<p>Imagine a day where you don’t own a computer, and you lose your phone just after breakfast.</p><p>We used to live like that.<br>Every damn day.<br>With virtually no access to information.<br>Researching how to be...

<p>Creating is different to managing.<br>Creators try to break rules, managers set them.<br>Creators look inward, managers look outward.<br>Creators are introverts, managers are extroverts.<br>Not 100%, but most...

<p>Whatever happened to funny ads?<br>Have clients stopped buying them?<br>Or have agencies stopped writing them?<br>They used to dominate the ad breaks.<br>Humour was the first tool you reached for after being handed a...

<p>“A lot of people on your podcast became creatives by accident.”<br>Someone messaged me this last week (after listening to four of them back-to-back).<br>I got me thinking; why do creatives become creatives?<br>I’d...

<p>So far, I’m about eighty podcasts in.<br>If someone tells me they listen, they usually follow up with ‘that Frank Lowe one’s great’ (or ‘sick’, depending on their age).<br>I always ask why, but never get a clear...

<p>I​ u​sed to like Tesla​s, I nearly bought one.<br>​N​ot any more.<br>Obviously it’s ​still a great product​, but it’s an Elon Musk company.<br>And his purchase of Twitter, ​and subsequent flooding of my feed with his...

<p>A muffin company wants to make more money.<br>It's hard to increase their current customers weekly muffin intake - so they need add some new ones.<br>To flip muffin fans who aren't choosing theirs, they need to tell...

‘Remember how seriously we all took it?<br>Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work.<br>It may be chip paper to most people, but we’d really...

Pick up any New York Art Directors Club Annual from the sixties and you can feel the heat coming off the pages.<br>The Writers are using words previously confined to conversation, the Art Directors are trying to find...