Hosted by Heidi Schmidt · 🇺🇸 US · EN-US · 91 episodes
Established thought leaders with verified media credentials.
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast
Heidi Schmidt hosts Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online, a business show with 91 episodes published.
This week we’re celebrating six years in business – and two years of podcasting! But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the
What if the numbers you’ve been obsessing over are the ones that matter the least? In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comment
Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded so
If you’ve been staring at your content calendar like… “I literally cannot today,” this episode is for you. Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel
Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear: You
This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right? In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the
Can you believe we’re less than a month away from 2026? We’ve talked a lot about marketing strategy going into the new year – but today, we’re talking about what to expect in the year ahead from social media marketing. W
Feeling stretched thin as the year wraps up? You are NOT alone. In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish
Feeling chained to the algorithm? You’re not alone, and it’s not just in your head. This is a challenge I face every day and every week with my clients. Algorithms are increasingly challenging, and the competition to sta
If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email. String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel
If checking your follower count is the first thing you do when you open Instagram… we need to talk. Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety,
If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. In this Quarterly Updates episode, I’m pulling together what actually shifted on Faceb
Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizin
Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts w
Scrambling to pull together holiday promotions at the last minute? Let’s fix that. Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitabl
What really happens when you commit to 30 days of Reels? I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually wo
If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. In this episode of Sto
What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndro
Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you. From three-minute Reels to reposting, new editing
Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door. In this episode of Stop the Scroll, we’re sharing strategies that actually work f
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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online is hosted by Heidi Schmidt. The show is categorised under business (marketing) and has published 91 episodes.
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online has published 91 episodes.
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online average 22 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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