business
Hosted by Rob Walling · business · EN-US · 329 episodes
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
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Contact path
Verified email
Booking probability
37%
Guest openness
Selective
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Signup to Generate a PitchThe original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder.
Startups For the Rest of Us is hosted by Rob Walling. The show has published 329 episodes to date.
Recent episodes include "Episode 855 | The Eight SaaS Moats that Still Work in the Age of AI" (20 October 2026, 60 minutes), "Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book)" (13 October 2026, 23 minutes), and "Episode 853 | How to Become the SaaS That AI Recommends" (6 October 2026, 31 minutes).
Startups For the Rest of Us publishes roughly weekly, with episodes averaging 34 minutes across 329 episodes.
Booking probability for Startups For the Rest of Us is 37%, and the host is rated Selective on guests. Startups For the Rest of Us requires a Pod Score of 80 or higher. Startups For the Rest of Us's contact route on record: verified email.
The strongest fits for Startups For the Rest of Us are IT Services & Software Development and Business & Management Consulting. Startups For the Rest of Us has a business audience.
Rob Walling hosts Startups For the Rest of Us, a business show with 329 episodes published.
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Startups For the Rest of Us
Which SaaS moats are left in 2026? In this episode, Rob Walling and Einar Vollset walk through the 10 ways AI is attacking SaaS companies, from customers vibe coding the app to per-seat revenue disappearing entirely...
Startups For the Rest of Us
Where do the best SaaS ideas actually come from? In this episode, Rob reads a chapter from his new book, Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI. He walks through the five places problems tend...
Startups For the Rest of Us
How do you get LLMs to actually recommend your SaaS? In this episode, Rob Walling talks with Ross Hudgens, founder of Siege Media and author of the new book Generative Engine Optimization, about how SaaS companies get...
Startups For the Rest of Us
Should you be worried that another founder will steal your idea if you ask them for advice? In this episode, Rob is joined by Ruben Gamez to answer four listener questions: whether reaching out to more advanced founders...
Startups For the Rest of Us
How do you pivot your SaaS when things aren’t working? This week Rob talks with Nathan Tyler, founder of BlinkMetrics, about the messy, uncertain process of finding product market fit in real time. Nathan walks through...
Startups For the Rest of Us
How do you onboard a hire onto a codebase you built alone? In this episode, Derrick Reimer joins Rob to tackle four listener questions. They cover hiring and onboarding your first developer as a bootstrapped founder...
Startups For the Rest of Us
Ever gotten a vague cease and desist from a competitor and wondered if you actually did something wrong? This week I tackle four listener questions: how seriously to take competitor terms of service threats, whether AI...
Startups For the Rest of Us
Does validation still matter when AI has made building software almost free? In this solo episode, Rob breaks down the origin story of Liquid Death, the canned water company now valued at over a billion dollars, and...
Startups For the Rest of Us
Would you spend a year on distribution for a product that doesn't exist yet? In this solo episode, Rob answers listener questions about how second and third-time founders think differently, from filtering a dozen good...
Startups For the Rest of Us
Is your nervous system sabotaging your best decisions? In this episode, Rob mixes a solo adventure with listener questions. He answers a reader who asks why he still shows up to write, record, and build, then digs into...
Startups For the Rest of Us
What does it take to make a lifetime deal work? In this listener questions episode, Rob Walling revisits the lifetime pricing debate with new context from Davis Baer of Youform. He also tackles why building is rarely...
Startups For the Rest of Us
What does it take to build a seven figure SaaS in a market almost no one thinks about? In this episode, Rob Walling sits down with Brian Henderson, co-founder of Wash-Dry-Fold POS, to walk through the 10-year arc of...
Startups For the Rest of Us
Are you building systems for your team, or are you still the system? In this episode, Rob Walling talks with Julien Marzouk, a former SaaS founder and coach who has worked with hundreds of seven and eight figure...
Startups For the Rest of Us
Is SaaS dead now that AI can build an app in a weekend? In this solo episode, Rob Walling gives his most definitive answer yet to the question flooding the internet: what's the future of SaaS now that AI makes it easier...
Startups For the Rest of Us
Should you keep pouring time into a business that will probably never be huge? In this episode, Rob Walling answers listener questions about whether to keep growing a "step two" B2C business despite platform risk, when...
Startups For the Rest of Us
What's really stopping you from shipping your product and how do you finally push through? In this listener questions episode, Rob Walling covers a lot of ground: revisiting the 5PM framework with more opinionated...
Startups For the Rest of Us
What happens when a bootstrapper at heart raises $28 million and spends the next decade living with that decision? In this episode, Rob Walling sits down with Nick Francis, the co-founder of Help Scout, to walk through...
Startups For the Rest of Us
What do 15 brand-new TinySeed founders have in common? In this solo episode, Rob Walling shares six key takeaways from the most recent TinySeed batch kickoff in New York City. He covers why asking "why" is the most...
Startups For the Rest of Us
How does a founder actually learn the skill of product? In this episode, Rob Walling talks with Ruben Gamez of SignWell and Bidsketch to answer listener questions that turned into a much deeper conversation than...
Startups For the Rest of Us
Is your SaaS actually protected from AI disruption, or are acquirers walking away without even looking? In this episode, Rob Walling talks with Einar Vollset of Discretion Capital for a front-lines SaaS M&A market...
Recent guests on Startups For the Rest of Us. Study who booked and why before you pitch.
creator of the Lean Startup method, founder of the Long-Term Stock Exchange, author of Incorruptible, Long-Term Stock Exchange
Tailwind CSS
host of Creator Science, Unreal Collective
Founder of TWO unicorn companies (WPengine + Smart Bear), Simulacra Synthetic Data Studio
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