Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

The internet doesn’t reward expertise. It rewards noise. 😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention. 🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out. You don’t need more content, you need more trust. And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field. ❌ This is not a podcast about how to grow your social media following. ❌ This is not a podcast about becoming a content creator. ❌ This is not a podcast about hacking the algorithm. It's a show for expert entrepreneurs who want to: ✅ Build trust without becoming a performing monkey on TikTok. ✅ Share their ideas without sounding like everyone else

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business is a business podcast hosted by Brad Powell, with 209 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brad Powell hosts Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business, a business show with 209 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #208

  208. The Truth About Being “Too Busy to Market”

  Nov 9, 20257 min

  What if the best content strategy wasn’t about doing more... but about capturing what’s already happening in your most brilliant moments? If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call. Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it. In this candid, mindset-shifting episode: Why your packed calendar is actually a goldmine of content The simple 3-minute habit that rewires how you show up on camera How to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do list We're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer. 💡 What You’ll Learn: The real reason you feel behind on marketing (it’s not time—it’s the model) The “mic drop moment” method to capture content while you work A mindset reset to make visibility feel natural, not performative How Zoom recordings can become your most abundant marketing assets ▶️ Want to go deeper on creating trust-building content? Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making). 🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month? 👉 Book your Standout Call here: https://standoutcall.com Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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  Episode #207

  207. Burned by Lead Services? Here's Why Your Leads Won't Convert

  Nov 4, 20258 min

  If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead. You’ll learn how to shift from traffic marketing to trust marketing , so your best clients find you, believe you, and buy from you — without chasing cold leads. What You’ll Learn: Why high-volume “traffic” campaigns kill trust (and how to fix it) The simple spectrum that shows whether your marketing is aligned with your offer The difference between quantity leads and quality relationships The one content asset that keeps working for you — even when you’re not How to close the “trust gap” so buyers come ready to say yes Mic Drop Truth: You don’t have a lead problem. You have a trust problem. Listen next: 👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs (But No One’s Making) Resources: Get my Free Trust Signals Checklist 🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month? 👉 Book your Standout Call here: https://standoutcall.com Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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  Episode #206

  206. How I Got a Dream Client from YouTube (Proof Video Marketing Works)

  Oct 11, 202510 min

  There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?” This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos. By the time we were talking, most of the stuff around ice breaking and building familiarity and building trust and, more importantly, building alignment between how he thinks and how I think - all of that had already happened. He told me my videos made him feel safe, inspired, and like working with me was possible - all before we’d ever spoken. There was no need for a cold pitch. No convincing. Just trust, that was already built from one video at a time. If you’re an expert entrepreneur, consultant, or high-end service provider who wants to grow your brand without becoming fuel for the content machine, this one’s for you. In this new episode I share: The exact moment that flipped the switch for this client How short-form videos create connection before conversation Why trust is the real ROI of video for expert entrepreneurs It’s a story about what happens when your videos start doing the heavy lifting when they make people feel like they already know you before you even meet. You’ll see how trust-driven video marketing turns strangers into ready-to-buy clients by building familiarity and authority before the first sales call. 🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month? 👉 Book your Standout Call here: https://standoutcall.com Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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  Episode #205

  205. What Actually Builds Trust Online (After 200 Episodes)

  Aug 25, 202515 min

  After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust. In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur. If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about showing up differently. Here’s what you’ll learn: Why I stopped inviting guests What took 200 episodes to figure out Naming the Monster The Real Promise Why Chat GPT became my best co-host What Changed, What Worked (And What Didn't) How AI can reveal the real you 💡 The takeaway? You don’t need to scale content. You need to scale trust. 🔔 If you’re ready to stop feeding the content machine and start building a visibility strategy that feels human, subscribe here : 🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month? 👉 Book your Standout Call here: https://standoutcall.com Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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  Episode #204

  204. I Studied Pamela Slim's Video. What I Found Shocked Me.

  Aug 17, 202510 min

  Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through. In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works. 👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine. In a recent video, she shared her “secret weapon” for regaining focus: a practice she calls Stop, Drop, and Organize. It’s not flashy. It’s not complicated. But it’s deeply human, and instantly relatable. I'm breaking down what makes her message resonate so strongly… and how with just a little more packaging, it could go from helpful to unforgettable. What you’ll learn in this episode: The #1 mistake even seasoned experts make on camera How to turn your lived experience into trust-building content A simple way to stand out without becoming a content performer 💡 Here’s the Mic Drop Truth: The world doesn’t need more content—it needs your voice front and center. So, what do you think? Does Pamela’s video stand out… or will it blend in? 📩 Want me to review your video in a future episode? Send me a DM. 🎁 Free resource: Trust Signal Framework Pamela Slim's Episode 127. Lighting Your Beacon Episode 202. The 5 Trust Building Videos Every Expert Needs 🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month? 👉 Book your Standout Call here: https://standoutcall.com Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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